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    Digital Marketing Courses

    Digital marketing courses can help you learn how to reach audiences online through search engines, social media, email, and content strategies.

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    Find the Best Digital Marketing Course for Your Goals

    • Status: Free Trial
      Free Trial
      W

      West Virginia University

      Sales Operations/Management

      Skills you'll gain: Sales Management, Sales Territory Management, Recruitment, Training Programs, Sales Training, Sales Strategy, Account Management, Sales, General Sales Practices, Talent Recruitment, Expense Management, Sales Process, Organizational Structure, Inside Sales, Marketing Budgets, Business Ethics, Employee Training, Legal Risk, Operating Expense, Compensation Strategy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      414 reviews

      Beginner · Specialization · 3 - 6 Months

    • E

      EIT Digital

      Architecting Smart IoT Devices

      Skills you'll gain: Real-Time Operating Systems, Embedded Software, Embedded Systems, Hardware Design, Systems Architecture, Debugging, Electronic Systems, Electrical and Computer Engineering, Computer Architecture, Hardware Architecture, System Programming, Internet Of Things, Application Security, General Networking, Wireless Networks, Operating Systems, Performance Tuning

      4.4
      Rating, 4.4 out of 5 stars
      ·
      337 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Introduction to Applied Cryptography

      Skills you'll gain: Data Encryption Standard, Public Key Infrastructure, Cryptography, Cybersecurity, Public Key Cryptography Standards (PKCS), Key Management, Advanced Encryption Standard (AES), Encryption, Authentications, Arithmetic, Algorithms, Applied Mathematics, Data Integrity, Probability, Computer Science

      4.6
      Rating, 4.6 out of 5 stars
      ·
      990 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      Universidad Nacional Autónoma de México

      Periodismo digital y combate a las fake news

      Skills you'll gain: Journalism, Research, Investigation, Media and Communications, Writing, Interviewing Skills, Data Security, Report Writing, Public Affairs, Cybersecurity, Storytelling, Threat Detection, Ethical Standards And Conduct, Diversity Awareness, Digital Communications, Editing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      659 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Microeconomics: When Markets Fail

      Skills you'll gain: Health Equity, Market Dynamics, Economics, Socioeconomics, Supply And Demand, Market Analysis, Behavioral Economics, Market Share, Public Policies, Policty Analysis, Research, and Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      650 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of London

      Introduction to Virtual Reality

      Skills you'll gain: Virtual Reality, Augmented and Virtual Reality (AR/VR), Unity Engine, Virtual Environment, Video Game Development, Display Devices, Technical Design, Human Computer Interaction, Computer Graphics, Human Factors

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Strategic Innovation: Building and Sustaining Innovative Organizations

      Skills you'll gain: Strategic Decision-Making, Team Management, Technology Strategies, Business Modeling, Innovation, Product Lifecycle Management, Business Strategy, New Product Development, Intellectual Property, Strategic Partnership, Value Propositions, Competitive Analysis, Market Dynamics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Gemini for Google Workspace

      Skills you'll gain: Storytelling, Video Production, Workflow Management, Photo/Video Production and Technology, Prompt Engineering, Video Editing, Google Workspace, Generative AI, Productivity Software, Google Sheets, Gmail, Project Planning, Multimedia, Media Production, Spreadsheet Software, Operational Efficiency, Process Improvement, AI Personalization, Google Docs, Collaborative Software

      4.5
      Rating, 4.5 out of 5 stars
      ·
      144 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      GenAI for Executives & Business Leaders: An Introduction

      Skills you'll gain: Generative AI, Data Ethics, Artificial Intelligence, Business Transformation, Business Leadership, Business Ethics, Governance, Digital Transformation, Data-Driven Decision-Making, Business Strategies, Customer experience improvement, Customer Service

      4.7
      Rating, 4.7 out of 5 stars
      ·
      395 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universiteit Leiden

      Political Economy of Institutions and Development

      Skills you'll gain: Political Sciences, International Relations, Socioeconomics, Social Sciences, Economic Development, Governance, Policty Analysis, Research, and Development, Economics, Global Marketing, Cultural Diversity, Data Collection

      4.7
      Rating, 4.7 out of 5 stars
      ·
      374 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University at Buffalo

      Digital Manufacturing & Design

      Skills you'll gain: Digital Transformation, Manufacturing Processes, Manufacturing Operations, Industrial Engineering, Business Transformation, Digital Design, Data-Driven Decision-Making, Product Lifecycle Management, Supply Chain, Market Dynamics, Safety and Security, Workforce Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.6K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidade de São Paulo

      Criação de Startups: Como desenvolver negócios inovadores

      Skills you'll gain: Market Analysis, Entrepreneurship, Market Opportunities, User Feedback, Business Modeling, User Research, New Product Development, Product Development, Digital Marketing, Innovation, Business Development, Business Strategies, User Experience, Process Validation, Growth Strategies, Business Operations, Investments, Presentations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      614 reviews

      Beginner · Course · 1 - 3 Months

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    1…454647…282

    In summary, here are 10 of our most popular digital marketing courses

    • Sales Operations/Management: West Virginia University
    • Architecting Smart IoT Devices: EIT Digital
    • Introduction to Applied Cryptography: University of Colorado System
    • Periodismo digital y combate a las fake news: Universidad Nacional Autónoma de México
    • Microeconomics: When Markets Fail: University of Pennsylvania
    • Introduction to Virtual Reality: University of London
    • Strategic Innovation: Building and Sustaining Innovative Organizations: University of Illinois Urbana-Champaign
    • Gemini for Google Workspace: Google Cloud
    • GenAI for Executives & Business Leaders: An Introduction: IBM
    • Political Economy of Institutions and Development: Universiteit Leiden

    Why Learn Digital Marketing?

    Digital marketing is the practice of promoting products, services, or ideas through online channels like search engines, social media, email, and websites. It’s essential for reaching audiences in today’s connected world and plays a key role in business growth across industries. Learning digital marketing equips you with adaptable skills for driving engagement, measuring impact, and advancing your career in a digital-first economy.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Digital Marketing

    Top digital marketing courses include programs from institutions like the University of Illinois, Meta, and Google. You can explore topics like SEO, social media marketing, email campaigns, analytics, and marketing strategy—all at your own pace.‎

    Yes. Many courses offer a free audit option, allowing you to access video lectures and reading materials without cost. To complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email, social media, and search engines.‎

    No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO, paid ads, or influencer marketing.‎

    Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.‎

    Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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