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    • Sports Marketing

    Sports Marketing Courses Online

    Learn sports marketing for promoting sports teams and events. Understand marketing strategies, fan engagement, and sponsorship.

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    Explore the Sports Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Sustainability Analyst Fundamentals

      Skills you'll gain: Program Implementation, Plan Execution, Data Analysis, Sustainability Reporting, Spreadsheet Software, Contract Management, Waste Minimization, Marketing and Public Relations, Analysis, Policy Development, Annual Reports, Interactive Learning, Goal Setting, Data Presentation, Strategic Partnership, Business Writing, Peer Review, Corporate Sustainability, Student Engagement, Environment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      76 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      X

      Xbox

      Xbox Product Manager

      Skills you'll gain: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, Design Thinking, Mockups, Consumer Behaviour, Usability Testing, Wireframing, Market Analysis, Stakeholder Communications, Product Lifecycle Management, Product Development, New Product Development, Quality Assurance and Control

      4.6
      Rating, 4.6 out of 5 stars
      ·
      36 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Michigan State University

      The Search for Great Ideas: Harnessing creativity to empower innovation.

      Skills you'll gain: Design Thinking, Ideation, Innovation, Market Opportunities, Creative Thinking, Creativity, Entrepreneurship, Product Development, Resource Planning, Market Research, Customer Insights, User Research, Decision Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      300 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más

      Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Brand Loyalty, Brand Management, Marketing, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Social Media Marketing, Digital Marketing, Search Engine Optimization, Communication Strategies, Crisis Management, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      701 reviews

      Beginner · Course · 1 - 4 Weeks

    • P

      Peking University

      真格—北大在线创业课堂

      Skills you'll gain: Business Planning, Team Building, Business Modeling, Entrepreneurship, Marketing, Entrepreneurial Finance, Fundraising and Crowdsourcing, Marketing Strategies, Business Writing, Business Development, Business Valuation, Proposal Development, Business Strategy, Commercial Laws, Innovation, Business Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      174 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Mix Implementation Capstone

      Skills you'll gain: Strategic Decision-Making, Brand Management, Marketing Analytics, Marketing Strategies, Branding, Integrated Marketing Communications, Marketing Communications, Product Management, Product Marketing, Marketing, Consumer Behaviour, Marketing Channel, Market Dynamics, Go To Market Strategy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      108 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      Universidad de Chile

      América Latina en los cambios internacionales: amenazas y oportunidades.

      Skills you'll gain: International Relations, World History, Global Marketing, Political Sciences, Socioeconomics, Public Policies, Cultural Diversity, Economics, Strategic Partnership, Economic Development, Governance

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Analysing: Numeric and digital literacies

      Skills you'll gain: Governance, Management Accounting, Marketing Analytics, Budgeting, Capital Budgeting, Financial Modeling, SAS (Software), Business Analytics, Accounting, Financial Management, Customer Insights, Financial Analysis, Dashboard, Analytics, Marketing Effectiveness, Corporate Finance, Digital Marketing, Customer Data Management, Business Valuation, Data-Driven Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Michigan

      Real Estate Development: Building Value in Your Community

      Skills you'll gain: Financial Modeling, Community Development, Real Estate, Feasibility Studies, Financial Analysis, Risk Management, Return On Investment, Commercial Real Estate, Community Outreach, Project Finance, Due Diligence, Property Management, Project Risk Management, Project Design, Capital Markets, Cash Flows, Market Research

      4.9
      Rating, 4.9 out of 5 stars
      ·
      34 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Esports Management Capstone Project

      Skills you'll gain: Peer Review, Branding, Organizational Strategy, Organizational Structure, Recruitment, Fundraising, Brand Strategy, Project Design, Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      53 reviews

      Beginner · Course · 1 - 4 Weeks

    • A

      Alfaisal University | KLD

      إدارة الفعاليات | Events Management

      Skills you'll gain: Event Management, Event Planning, Event Marketing, Advertising, Safety and Security, Marketing Communications, Advertising Campaigns, Budget Management, Expense Management, Program Evaluation, Human Resources Management and Planning, Return On Investment, Communication Strategies, Goal Setting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      103 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Estrategias de Redes Sociales

      Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, LinkedIn, Facebook, Advertising, Digital Media Strategy, Content Strategy, Professional Networking, Instagram, Content Creation, Key Performance Indicators (KPIs), Marketing Strategy and Techniques, Budget Management, Lead Generation, Photography, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      882 reviews

      Beginner · Course · 1 - 4 Weeks

    Sports Marketing learners also search

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    In summary, here are 10 of our most popular sports marketing courses

    • Sustainability Analyst Fundamentals: Arizona State University
    • Xbox Product Manager: Xbox
    • The Search for Great Ideas: Harnessing creativity to empower innovation. : Michigan State University
    • Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más: IE Business School
    • 真格—北大在线创业课堂: Peking University
    • Marketing Mix Implementation Capstone : IE Business School
    • América Latina en los cambios internacionales: amenazas y oportunidades. : Universidad de Chile
    • Analysing: Numeric and digital literacies: Macquarie University
    • Real Estate Development: Building Value in Your Community: University of Michigan
    • Esports Management Capstone Project: University of California, Irvine

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Sports Marketing

    Sports marketing is the industry that creates marketing opportunities between sporting goods retailers, sports equipment manufacturers, and consumer products brands with professional athletes from many sports. Sports marketing is a large part of modern professional sports. It uses professional athletes to market a product or service and helps to draw in target audiences from sports like basketball, soccer, football, baseball, swimming, and other competitive pursuits. Sports marketing is a highly profitable industry because sports fans are willing to spend money on products that are endorsed by professional athletes.‎

    Learning sports marketing can help you understand the basics of how products and promotion go into the economics involved in major league sports. You will also learn how sports marketing is displayed on billboards, television advertising, online ads, social media, print media advertising, and other outlets. Sports marketing plays a big part in every team’s development, and as players progress with their abilities, the opportunities grow for these athletes.‎

    Typical career opportunities that can arise from learning sports marketing include working for major league sports teams, sports broadcasting companies, sports marketing firms, sports equipment manufacturers, sports associations, sports marketing agencies, and other sports-connected roles. Careers in sports marketing can move in different directions with a few years of experience. You may be able to use sports marketing knowledge in careers in event promotion and public relations, education, fitness, and legal and financial professions that are involved with sports.‎

    Taking online courses in sports marketing can help you learn about the different aspects of sports marketing, including managing athlete-agent relationships, managing ticket pricing strategies, how to promote and market a sports event, and how social media can be used to promote teams and athletes.‎

    Online Sports Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Sports Marketing skills. Choose from a wide range of Sports Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Sports Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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