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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • U

      Universidad Nacional Autónoma de México

      Estadística y probabilidad

      Skills you'll gain: Descriptive Statistics, Correlation Analysis, Data Analysis, Data-Driven Decision-Making, Statistical Analysis, Probability, Regression Analysis, Probability Distribution, Data Presentation, Statistical Visualization, Histogram, Sampling (Statistics)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Neural Networks and PyTorch

      Skills you'll gain: PyTorch (Machine Learning Library), Artificial Neural Networks, Deep Learning, Predictive Modeling, Probability & Statistics, Machine Learning, Regression Analysis, Data Manipulation, Linear Algebra

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.8K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      AI for Good

      Skills you'll gain: Disaster Recovery, Data Analysis, Jupyter, Exploratory Data Analysis, Data Ethics, Image Analysis, Emergency Response, Artificial Intelligence, Machine Learning, Predictive Modeling, Applied Machine Learning, Mitigation, Text Mining, Environmental Monitoring, Natural Language Processing, Unstructured Data, Information Privacy, Deep Learning, Data Processing, Forecasting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      467 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Exploring ​and ​Preparing ​your ​Data with BigQuery

      Skills you'll gain: Data Transformation, Big Data, Data Cleansing, Cloud Infrastructure, Google Cloud Platform, Data Analysis, Data Warehousing, SQL, Data Pipelines, Data Visualization Software, Scalability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      Icahn School of Medicine at Mount Sinai

      Systems Biology and Biotechnology

      Skills you'll gain: Matlab, Bioinformatics, Quantitative Research, Unsupervised Learning, Data Synthesis, Mathematical Modeling, Molecular Biology, Data Analysis, Pharmacology, Science and Research, Network Analysis, Analytical Skills, Scientific Methods, Differential Equations, Computational Logic, Experimentation, Biochemistry, Laboratory Experience, Analysis, Biology

      4.4
      Rating, 4.4 out of 5 stars
      ·
      973 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Cost and Economics in Pricing Strategy

      Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Revenue Management, Cost Accounting, Economics, Demand Planning, Cost Benefit Analysis, Consumer Behaviour, Marketing Channel, Customer Analysis, Regression Analysis, Competitive Analysis, Statistical Methods

      4.8
      Rating, 4.8 out of 5 stars
      ·
      671 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Statistical Inference

      Skills you'll gain: Statistical Inference, Statistical Hypothesis Testing, Probability & Statistics, Probability, Bayesian Statistics, Statistical Methods, Statistical Modeling, Statistical Analysis, Probability Distribution, Sampling (Statistics), Sample Size Determination, Data Analysis

      4.2
      Rating, 4.2 out of 5 stars
      ·
      4.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Analíticas de Marketing Digital

      Skills you'll gain: Web Analytics, Google Analytics, Web Analytics and SEO, Social Media, Search Engine Marketing, Social Media Marketing, Marketing Analytics, Market Research, Digital Marketing, Search Engine Optimization, Marketing Effectiveness, Content Performance Analysis, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Analytics, Business Metrics, Key Performance Indicators (KPIs), Facebook

      4.7
      Rating, 4.7 out of 5 stars
      ·
      218 reviews

      Intermediate · Specialization · 1 - 3 Months

    • U

      University of California San Diego

      Hadoop Platform and Application Framework

      Skills you'll gain: Apache Hadoop, Big Data, Data Analysis, Apache Spark, Data Science, Data Processing, Distributed Computing, Performance Tuning, Scalability

      4
      Rating, 4 out of 5 stars
      ·
      3.3K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Machine Learning Foundations for Product Managers

      Skills you'll gain: Deep Learning, Unsupervised Learning, Classification And Regression Tree (CART), Machine Learning, Regression Analysis, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, Decision Tree Learning, Computer Vision, Supervised Learning, Natural Language Processing, Random Forest Algorithm, Algorithms, Performance Metric

      4.7
      Rating, 4.7 out of 5 stars
      ·
      554 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Technion - Israel Institute of Technology

      Startup Entrepreneurship

      Skills you'll gain: Ideation, Innovation, Business Planning, Brainstorming, Creative Problem-Solving, Creative Thinking, Value Propositions, Design Thinking, Creativity, Entrepreneurship, Team Building, Operations Management, Resourcefulness, Thought Leadership, Problem Solving, Visionary, Business Strategy, Market Research, Business Strategies, Market Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Developing a Winning Marketing Strategy

      Skills you'll gain: Marketing, Marketing Planning, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Brand Management, Product Planning, Marketing Analytics, Target Market, Promotional Strategies, Value Propositions, Market Analysis, Customer Insights

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Estadística y probabilidad: Universidad Nacional Autónoma de México
    • Introduction to Neural Networks and PyTorch: IBM
    • AI for Good: DeepLearning.AI
    • Exploring ​and ​Preparing ​your ​Data with BigQuery: Google Cloud
    • Systems Biology and Biotechnology: Icahn School of Medicine at Mount Sinai
    • Cost and Economics in Pricing Strategy: University of Virginia
    • Statistical Inference: Johns Hopkins University
    • Analíticas de Marketing Digital: Tecnológico de Monterrey
    • Hadoop Platform and Application Framework: University of California San Diego
    • Machine Learning Foundations for Product Managers: Duke University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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