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    • Marketing Management

    Marketing Management Courses Online

    Master marketing management for leading marketing efforts. Learn to plan, execute, and evaluate marketing strategies for business success.

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    Explore the Marketing Management Course Catalog

    • S

      Stanford University

      Organizational Analysis

      Skills you'll gain: Organizational Structure, Decision Making, Organizational Leadership, Organizational Change, Professional Networking, Strategic Decision-Making, Business, Social Sciences, Culture, Sociology, Analysis, Resource Management, Learning Theory, Innovation, Negotiation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.6K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Cybersecurity Fundamentals

      Skills you'll gain: Encryption, Identity and Access Management, Public Key Infrastructure, Endpoint Security, Cryptography, Network Security, Cybersecurity, Threat Detection, Cyber Attacks, Cryptographic Protocols, Data Security, Email Security, Computer Security Awareness Training, Advanced Encryption Standard (AES), Security Awareness, Secure Coding, Data Encryption Standard, Technical Support and Services, Information Technology, Cyber Security Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Digital Marketing

      Skills you'll gain: Digital Marketing, Target Audience, Digital Media Strategy, Digital Advertising, Online Advertising, Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Social Media Marketing, Customer Analysis, Web Analytics, Business Metrics, Data-Driven Decision-Making, Google Analytics, Marketing Channel, Email Marketing, Key Performance Indicators (KPIs), Content Marketing, Persona Development

      Beginner · Course · 1 - 4 Weeks

    • U

      Universitat Autònoma de Barcelona

      Competencias digitales. Herramientas de ofimática (Microsoft Word, Excel, Power Point)

      Skills you'll gain: Spreadsheet Software, Data Entry, Document Management, File Management, Databases, Data Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.4K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      The Business of Health Care

      Skills you'll gain: People Management, Financial Reporting, Financial Statements, Income Statement, Employee Performance Management, Financial Analysis, Leadership and Management, Health Systems, Health Care Administration, Health Policy, Program Evaluation, Lean Methodologies, Decision Making, Organizational Change, Organizational Structure, Risk Analysis, Cash Flows, Behavioral Economics, Health Care, Healthcare Industry Knowledge

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Macroeconomics for Business Management

      Skills you'll gain: International Finance, Business Economics, Economics, Market Dynamics, Business Planning, Business Strategy, Supply And Demand, Investments

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      431 reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      Starweaver

      Lean Management Fundamentals

      Skills you'll gain: Lean Manufacturing, Lean Methodologies, Process Improvement, Process Analysis, Kaizen Methodology, Quality Improvement, Kanban Principles, Process Mapping, Process Optimization, Business Process, Operational Efficiency, Continuous Improvement Process, Operations Management, Workflow Management, Initiative and Leadership, Leadership Development, Waste Minimization, Change Management, Program Implementation, Employee Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      54 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      B

      Berklee

      The DIY Musician

      Skills you'll gain: Music, Fundraising and Crowdsourcing, Musical Composition, Brand Awareness, Music Theory, Peer Review, Brand Strategy, Professional Networking, Social Media, Branding, Active Listening, Music Performance, Production Planning, Team Leadership, Constructive Feedback, Leadership, Campaign Management, Creativity, Instrumental Music, Media Production

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • P

      Pontificia Universidad Católica de Chile

      Camino a la Excelencia en Gestión de Proyectos

      Skills you'll gain: Lean Methodologies, Culture Transformation, Process Improvement, Project Management, Production Process, Process Mapping, Organizational Change, Continuous Improvement Process, Value Engineering, Contract Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.8K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Make the Sale: Build, Launch, and Manage E-commerce Stores

      Skills you'll gain: Order Fulfillment, E-Commerce, Order Processing, Campaign Management, Digital Advertising, Google Ads, Retail Management, Customer Engagement, Marketing Strategies, Market Research, Web Analytics, Trend Analysis, Customer experience strategy (CX), Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Leveraging AI for Enhanced Content Creation

      Skills you'll gain: Generative AI, Advertising, Advertising Campaigns, Content Creation, ChatGPT, Prompt Engineering, Content Marketing, Web Content, Data Ethics, Artificial Intelligence, Storytelling, Video Editing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      115 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Digital Transformation

      Skills you'll gain: Digital Transformation, Business Transformation, Product Lifecycle Management, Technology Strategies, Corporate Strategy, Business Strategy, Business Economics, Business Technologies, Emerging Technologies, Market Dynamics, Process Development, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.3K reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing management courses

    • Organizational Analysis : Stanford University
    • Cybersecurity Fundamentals: IBM
    • Introduction to Digital Marketing: IBM
    • Competencias digitales. Herramientas de ofimática (Microsoft Word, Excel, Power Point): Universitat Autònoma de Barcelona
    • The Business of Health Care: University of Pennsylvania
    • Macroeconomics for Business Management: Fundação Instituto de Administração
    • Lean Management Fundamentals: Starweaver
    • The DIY Musician: Berklee
    • Camino a la Excelencia en Gestión de Proyectos: Pontificia Universidad Católica de Chile
    • Make the Sale: Build, Launch, and Manage E-commerce Stores: Google

    Skills you can learn in Entrepreneurship

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    Market (economics) (15)
    Product (12)
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    Social Entrepreneurship (10)
    Strategic Management (10)
    Business Plan (9)
    Business Strategy (6)

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