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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft AI Product Manager

      Skills you'll gain: Competitive Analysis, Market Research, User Story, Product Roadmaps, Usability, Persona Development, Product Development, Market Analysis, New Product Development, Product Management, Product Lifecycle Management, Design Thinking, User Interface (UI) Design, Market Opportunities, Business Research, User Experience Design, Product Quality (QA/QC), Quality Assurance, Product Strategy, Agile Product Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      35 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      P

      Packt

      NLP – Embeddings & Text Preprocessing in Python

      Skills you'll gain: Natural Language Processing, Text Mining, Data Processing, Applied Machine Learning, Data Transformation, Unstructured Data, Feature Engineering, Machine Learning Algorithms, Computer Programming

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      SAP

      SAP Business Analyst

      Skills you'll gain: User Story, Business Process Modeling, Risk Analysis, Performance Measurement, Stakeholder Management, Process Analysis, Business Analysis, Risk Management, Requirements Elicitation, Requirements Management, Process Mapping, Stakeholder Engagement, Business Systems Analysis, Business Risk Management, Gap Analysis, Enterprise Risk Management (ERM), Stakeholder Communications, Business Requirements, User Requirements Documents, Requirements Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      11 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      C

      Clemson University

      Applied Data Science

      Skills you'll gain: Dimensionality Reduction, Data Cleansing, Matplotlib, Regression Analysis, Unsupervised Learning, Data Science, Statistical Analysis, Statistical Methods, Descriptive Statistics, Data Analysis, Data Visualization Software, Applied Machine Learning, Pandas (Python Package), Big Data, Data-Driven Decision-Making, Exploratory Data Analysis, Predictive Modeling, Machine Learning Algorithms, Machine Learning, Supervised Learning

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      Z

      Zoho Corporation

      Getting Started with Zoho CRM for Sales Reps

      Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Sales Process, Sales Operations, Sales Pipelines, Workflow Management, Business Process Automation, Lead Generation

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      W

      Whizlabs

      Azure ML: Explore & Configure the Machine Learning Workspace

      Skills you'll gain: Statistical Modeling, Microsoft Azure, Data Science, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Statistics, MLOps (Machine Learning Operations), Azure Synapse Analytics, Cloud Computing, Data Management, Virtual Machines

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      BigQuery para analistas de dados

      Skills you'll gain: Looker (Software), Big Data, SQL, Data Analysis, Dashboard, Business Intelligence, Data Warehousing, Data Visualization Software, Data Manipulation, Extract, Transform, Load, Data Pipelines, Data Transformation, Data Cleansing, Data Processing, Data Import/Export, Data Storage Technologies

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      G

      Google Cloud

      Google Cloud における生成 AI を使用したウェブサイトのモダナイゼーション

      Skills you'll gain: Generative AI, AI Personalization, Web Analytics and SEO, Web Content, Prompt Engineering, Google Cloud Platform, User Experience, Content Management

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Excel Fundamentals for Data Analysis

      Skills you'll gain: Excel Formulas, Microsoft Excel, Data Cleansing, Data Manipulation, Spreadsheet Software, Data Transformation, Data Validation, Data Analysis, Pivot Tables And Charts, Automation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.1K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      G

      Google

      Google Prompting Essentials

      Skills you'll gain: Data Visualization, Prompt Engineering, Data Presentation, Data Storytelling, Sampling (Statistics), Presentations, Graphing, Generative AI Agents, ChatGPT, Data Ethics, AI Personalization, Generative AI, Brainstorming, Timelines, Excel Formulas, Data Analysis, Taking Meeting Minutes, Concision, Oral Expression, Artificial Intelligence

      4.8
      Rating, 4.8 out of 5 stars
      ·
      416 reviews

      Beginner · Specialization · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      使用 BigQuery 创建嵌入、向量搜索和 RAG

      Skills you'll gain: Generative AI, Data Pipelines, Big Data, Query Languages, Feature Engineering, Natural Language Processing

      Advanced · Course · 1 - 4 Weeks

    • Status: New
      New
      P

      Packt

      Agile Product Owner Level 1 – Certification & Mock Exams

      Skills you'll gain: Agile Product Development, Sprint Retrospectives, Agile Methodology, Jira (Software), Agile Project Management, Sprint Planning, Project Estimation, Backlogs, Project Management Software, Product Requirements, Product Management, User Story, Estimation, ChatGPT, Team Management, Artificial Intelligence, Prioritization, Continuous Improvement Process

      Intermediate · Course · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Microsoft AI Product Manager: Microsoft
    • NLP – Embeddings & Text Preprocessing in Python: Packt
    • SAP Business Analyst: SAP
    • Applied Data Science: Clemson University
    • Getting Started with Zoho CRM for Sales Reps: Zoho Corporation
    • Azure ML: Explore & Configure the Machine Learning Workspace: Whizlabs
    • BigQuery para analistas de dados: Google Cloud
    • Google Cloud における生成 AI を使用したウェブサイトのモダナイゼーション: Google Cloud
    • Excel Fundamentals for Data Analysis: Macquarie University
    • Google Prompting Essentials: Google

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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