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    • Persuasion

    Persuasion Courses Online

    Master persuasion techniques for influencing others. Learn about psychological principles of persuasion and practical applications.

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    Explore the Persuasion Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Washington

      Introduction to Public Speaking

      Skills you'll gain: Public Speaking, Verbal Communication Skills, Communication, Communication Strategies, Composure, Instructional Design, Stress Management, Education Software and Technology, Organizational Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Present with Purpose: Create/Deliver Effective Presentations

      Skills you'll gain: Presentations, Public Speaking, Persuasive Communication, Microsoft PowerPoint, Verbal Communication Skills, Target Audience, Communication, Storytelling, Non-Verbal Communication, Drive Engagement, Composure

      4.6
      Rating, 4.6 out of 5 stars
      ·
      322 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      P

      Packt

      Communication Skills

      Skills you'll gain: Active Listening, Communication, Communication Strategies, Influencing, Verbal Communication Skills, Interpersonal Communications, Persuasive Communication, Writing, Business Writing, Motivational Skills, Non-Verbal Communication, Empathy, Decision Making, Collaboration

      4.6
      Rating, 4.6 out of 5 stars
      ·
      22 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Think Again III: How to Reason Inductively

      Skills you'll gain: Deductive Reasoning, Logical Reasoning, Probability, Sampling (Statistics), Statistics, Correlation Analysis, Scientific Methods

      4.6
      Rating, 4.6 out of 5 stars
      ·
      403 reviews

      Beginner · Course · 1 - 3 Months

    • S

      Starweaver

      Influencing, Collaboration and Decision Making

      Skills you'll gain: Negotiation, Trustworthiness, Influencing, Initiative and Leadership, Stakeholder Engagement, Leadership and Management, Stakeholder Communications, Stakeholder Management, Analytical Skills, Analysis, Leadership, Organizational Leadership, Cooperation, Conflict Management, Collaboration, Team Leadership, Cross-Functional Collaboration, Communication, Critical Thinking, Team Building

      4.4
      Rating, 4.4 out of 5 stars
      ·
      36 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Writing and Editing: Drafting

      Skills you'll gain: Editing, Writing, Planning, Brainstorming, Time Management, Overcoming Obstacles, Productivity, Creativity, Growth Mindedness, Learning Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      360 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Business English: Marketing and Sales

      Skills you'll gain: Sales Presentations, Brainstorming, Selling Techniques, Marketing Communications, Business Correspondence, Advertising, Business Marketing, Business Communication, Promotional Strategies, Presentations, Consultative Selling, Persuasive Communication, Marketing, Employee Surveys, Public Speaking, Communication Strategies, Vocabulary

      4.7
      Rating, 4.7 out of 5 stars
      ·
      682 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Principles of Public Relations

      Skills you'll gain: Strategic Communication, Public Relations, Marketing and Public Relations, Corporate Communications, Media Relations, Communication Strategies, Corporate Sustainability, Brand Management, Business Ethics, Persuasive Communication, Professional Networking, Research, Stakeholder Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      588 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Collaboration For Everyone

      Skills you'll gain: Decision Making, Public Speaking, Problem Solving, Positivity, Lecturing, Presentations, Storytelling, Optimism, Communication, Strategic Decision-Making, Persuasive Communication, Verbal Communication Skills, Complex Problem Solving, Critical Thinking and Problem Solving, Communication Strategies, Creative Problem-Solving, Empowerment, Brainstorming, Growth Mindedness, Independent Thinking

      4.4
      Rating, 4.4 out of 5 stars
      ·
      70 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Speaking and Presenting: Poise

      Skills you'll gain: Public Speaking, Verbal Communication Skills, Persuasive Communication, Communication, Composure, Communication Strategies, Self-Awareness, Creativity

      4.6
      Rating, 4.6 out of 5 stars
      ·
      185 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Leadership Communication for Maximum Impact: Storytelling

      Skills you'll gain: Leadership, Corporate Communications, Strategic Communication, Storytelling, Business Leadership, Media Relations, Stakeholder Communications, Public Relations, Innovation, Crisis Management, Communication, Branding

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.3K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Speaking and Presenting: Tact

      Skills you'll gain: Tactfulness, Public Speaking, Verbal Communication Skills, Communication, Communication Strategies, Interpersonal Communications, Empathy, Social Skills, Professionalism

      4.5
      Rating, 4.5 out of 5 stars
      ·
      39 reviews

      Beginner · Course · 1 - 4 Weeks

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    1…456…10

    In summary, here are 10 of our most popular persuasion courses

    • Introduction to Public Speaking: University of Washington
    • Present with Purpose: Create/Deliver Effective Presentations: IBM
    • Communication Skills: Packt
    • Think Again III: How to Reason Inductively: Duke University
    • Influencing, Collaboration and Decision Making: Starweaver
    • Writing and Editing: Drafting: University of Michigan
    • Business English: Marketing and Sales: Arizona State University
    • Principles of Public Relations: University of Colorado Boulder
    • Collaboration For Everyone: Arizona State University
    • Speaking and Presenting: Poise: University of Michigan

    Frequently Asked Questions about Persuasion

    Persuasion is the art of convincing someone to perform an action or adopt your beliefs. Greek philosopher Aristotle identified three primary modes of persuasion: ethos, pathos, and logos. Ethos involves establishing credibility with the audience. Pathos involves emotional appeals. Logos involves persuading people through facts and logic.‎

    Learning persuasive strategies can benefit you in the workplace as well as your personal life. At work, you may want to persuade your manager to give you a promotion or persuade a new client to put their trust in you. In your relationships, persuasion can help you reach compromises during disagreements with friends and family members or steer them in a positive direction. For example, you might persuade a stubborn friend to seek out a therapist or quit smoking.‎

    A wide range of careers relies on persuasive tactics, including political, sales, and legal positions. Politicians attempt to gain support from the public for their policy agendas. Lawyers use persuasive arguments to win over juries and judges in courtrooms. People in sales, advertising, and marketing positions use a variety of tactics and mediums to convince customers to spend money on a product or service. Nutritionists and therapists use persuasive language to encourage others to make healthier decisions. Agents for artists and athletes use persuasion to get their clients new contracts. Entrepreneurs must convince investors to put faith in new projects. Even religious figures use persuasion to grow their congregations.‎

    Online classes can introduce you to the psychology theories that explain how social influence works. You'll also learn effective ways to reach others through rational arguments and storytelling. Public speaking and writing are common channels of persuasion, so lessons will encourage you to develop both of those skills through exercises. These courses empower you to learn whenever and wherever you want and move at your own pace.‎

    Online Persuasion courses offer a convenient and flexible way to enhance your knowledge or learn new Persuasion skills. Choose from a wide range of Persuasion courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Persuasion, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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