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    • Marketing Fundamentals

    Marketing Fundamentals Courses Online

    Explore marketing fundamentals for business growth. Learn about market analysis, targeting, positioning, and the marketing mix.

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    Explore the Marketing Fundamentals Course Catalog

    • Status: Free Trial
      Free Trial
      G

      Google

      Assess for Success: Marketing Analytics and Measurement

      Skills you'll gain: Media Planning, A/B Testing, Marketing Budgets, Key Performance Indicators (KPIs), Marketing Analytics, Marketing Effectiveness, Performance Measurement, Data Visualization, Google Analytics, Google Ads, Return On Investment, Spreadsheet Software, Data Presentation, Web Analytics, Online Advertising, Digital Marketing, Pivot Tables And Charts, Stakeholder Communications, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

      Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Data Ethics, Web Analytics and SEO, Media Planning, Web Analytics, Content Performance Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      775 reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Instructor Network

      Effective Marketing in the Global Marketplace

      Skills you'll gain: Target Audience, Value Propositions, Marketing, Global Marketing, Search Engine Optimization, Diversity Marketing, Content Marketing, Brand Strategy, Marketing Planning, Marketing Strategies, Branding, Marketing Analytics, Data-Driven Decision-Making, Social Media Marketing, Market Research, Consumer Behaviour, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      66 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Google SEO Fundamentals

      Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Content Strategy, Digital Marketing, Content Performance Analysis, Content Creation, Artificial Intelligence, Information Architecture, User Experience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.7K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft 365 Fundamentals

      Skills you'll gain: Multimedia, Microsoft PowerPoint, Microsoft Excel, Excel Formulas, Microsoft Word, Microsoft 365, Data Visualization, Presentations, Spreadsheet Software, Productivity Software, Collaborative Software, Data Import/Export, Microsoft Windows, Proofreading, Editing, Document Management, Technical Documentation, Writing, Data Entry, Data Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      The Bits and Bytes of Computer Networking

      Skills you'll gain: Computer Networking, Network Troubleshooting, Network Administration, TCP/IP, Network Protocols, Network Routing, Dynamic Host Configuration Protocol (DHCP), Virtual Private Networks (VPN), Network Security, Wireless Networks, Network Model, Data Integrity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      51K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Google IT Automation with Python

      Skills you'll gain: Git (Version Control System), GitHub, Version Control, Cloud Services, Debugging, Puppet (Configuration Management Tool), Infrastructure as Code (IaC), Bash (Scripting Language), Configuration Management, Professional Networking, CI/CD, Cloud Computing, Technical Communication, Docker (Software), Unit Testing, Containerization, Web Services, Interviewing Skills, Python Programming, Programming Principles

      4.7
      Rating, 4.7 out of 5 stars
      ·
      48K reviews

      Advanced · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations of Cybersecurity

      Skills you'll gain: Cybersecurity, Security Controls, Cyber Attacks, Security Management, Cyber Security Strategy, Incident Response, Cyber Risk, Security Information and Event Management (SIEM), Information Assurance, Data Ethics, Network Analysis, Ethical Standards And Conduct

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      34K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Attract and Engage Customers with Digital Marketing

      Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Google Ads, Online Advertising, Target Audience, Digital Marketing, Digital Advertising, Persona Development, Web Analytics and SEO, Keyword Research, Pay Per Click Advertising, Marketing, Customer Engagement, Customer Acquisition Management, Advertising, Marketing Strategies, Lead Generation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Virginia

      Marketing Analytics

      Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Advertising Campaigns, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.4K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Introduction to Financial Accounting

      Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Reporting, Financial Accounting, Balance Sheet, Accrual Accounting, Financial Analysis, Cash Flows, Income Statement, Bookkeeping, Revenue Recognition, Depreciation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.3K reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Digital Marketing Trends

      Skills you'll gain: Digital Advertising, Campaign Management, Brand Management, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Content Creation, Market Trend, Social Media Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      87 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing fundamentals courses

    • Assess for Success: Marketing Analytics and Measurement: Google
    • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
    • Effective Marketing in the Global Marketplace: Coursera Instructor Network
    • Google SEO Fundamentals: University of California, Davis
    • Microsoft 365 Fundamentals: Microsoft
    • The Bits and Bytes of Computer Networking: Google
    • Google IT Automation with Python: Google
    • Foundations of Cybersecurity: Google
    • Attract and Engage Customers with Digital Marketing: Google
    • Marketing Analytics: University of Virginia

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