• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Effectiveness
    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Results for "marketing effectiveness"

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Pricing Strategy in Practice

      Skills you'll gain: Price Negotiation, Market Dynamics, Revenue Management, Product Strategy, Strategic Marketing, Presentations, Consumer Behaviour, Cost Accounting, Customer Analysis, Competitive Analysis, Market Research, Business Strategy, Sales Presentations, Market Analysis, Microsoft PowerPoint, Value Propositions, Market Share, Business Economics, B2B Sales

      4.7
      Rating, 4.7 out of 5 stars
      ·
      166 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Leadership Strategies for AI and Generative AI

      Skills you'll gain: Data Ethics, Human Centered Design, Problem Solving, Critical Thinking and Problem Solving, Business Leadership, Critical Thinking, Generative AI, Artificial Intelligence, Business Strategy, Ethical Standards And Conduct, Analytical Skills, Data Strategy, Information Privacy, Business Transformation, Strategic Decision-Making, Organizational Strategy, Key Performance Indicators (KPIs), Strategic Leadership, Business Marketing, Data Security

      4.6
      Rating, 4.6 out of 5 stars
      ·
      151 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Trademark Law

      Skills you'll gain: Intellectual Property, Brand Awareness, Legal Strategy, Brand Management, Asset Protection, Packaging and Labeling, Legal Risk, Registration

      4.8
      Rating, 4.8 out of 5 stars
      ·
      267 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Crowdfunding

      Skills you'll gain: Fundraising and Crowdsourcing, Campaign Management, Social Media, Presentations, Budgeting, Entrepreneurship, Social Media Campaigns, Project Planning, Promotional Strategies, Customer Engagement, Marketing Psychology, Consumer Behaviour, Decision Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      412 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      International Hospitality & Healthcare Services Marketing

      Skills you'll gain: Hospitality Management, Hospitality, Customer Service, Customer experience strategy (CX), Expectation Management, Product Marketing, Service Management, Innovation, Customer experience improvement, Revenue Management, Business Marketing, Health Care, Capacity Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      540 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Interactive Brokers

      Forex - Trading Around the World

      Skills you'll gain: Financial Trading, International Finance, Financial Market, Securities Trading, Equities, Market Data, Market Dynamics, Investments, Product Knowledge, Profit and Loss (P&L) Management, Market Analysis, Order Management

      4.4
      Rating, 4.4 out of 5 stars
      ·
      204 reviews

      Beginner · Course · 1 - 4 Weeks

    • E

      Erasmus University Rotterdam

      Local Economic Development

      Skills you'll gain: Economic Development, Community Development, Entrepreneurship, Project Design, Global Marketing, Socioeconomics, International Relations, Innovation, Business Economics, Policy Development, Governance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      380 reviews

      Beginner · Course · 1 - 3 Months

    • Y

      Yonsei University

      Marketing Internacional en Asia

      Skills you'll gain: Global Marketing, B2B Sales, Business-To-Consumer, Consumer Behaviour, Marketing Strategies, Marketing, Strategic Marketing, Marketing Psychology, Marketing Planning, Market Opportunities, Marketing Management, Cultural Diversity, Business Strategy, Brand Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      192 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IE Business School

      Foundations of Strategy

      Skills you'll gain: Competitive Analysis, Business Strategy, Economics, Market Dynamics, Business Economics, Strategic Thinking, Market Analysis, Strategic Marketing, Resource Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      186 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Analysis of Business Problems

      Skills you'll gain: Financial Analysis, Financial Statement Analysis, Business Analysis, Organizational Effectiveness, Working Capital, Market Share, Strategic Decision-Making, Marketing, Business Management, Complex Problem Solving, Decision Making, Business Strategy, Management Consulting, Analysis, Consumer Behaviour, Brand Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      148 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Desarrollador de Meta de Android

      Skills you'll gain: React Native, User Research, UI/UX Research, Persona (User Experience), Restful API, Design Research, Android Studio, Version Control, Kotlin, User Experience Design, Android Jetpack, Unix Commands, Android Development, Interaction Design, Git (Version Control System), GitHub, Algorithms, Jest (JavaScript Testing Framework), Usability, Mobile Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      327 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Introducción al Marketing

      Skills you'll gain: Branding, Brand Strategy, Strategic Marketing, Marketing, Consumer Behaviour, Go To Market Strategy, Marketing Strategies, Customer Insights, Marketing Communications, Customer experience strategy (CX), Market Dynamics, E-Commerce

      4.8
      Rating, 4.8 out of 5 stars
      ·
      271 reviews

      Mixed · Course · 1 - 4 Weeks

    1…394041…184

    In summary, here are 10 of our most popular marketing effectiveness courses

    • Pricing Strategy in Practice: University of Virginia
    • Leadership Strategies for AI and Generative AI: Fractal Analytics
    • Trademark Law: University of Pennsylvania
    • Crowdfunding: University of Pennsylvania
    • International Hospitality & Healthcare Services Marketing: Yonsei University
    • Forex - Trading Around the World: Interactive Brokers
    • Local Economic Development: Erasmus University Rotterdam
    • Marketing Internacional en Asia: Yonsei University
    • Foundations of Strategy: IE Business School
    • Analysis of Business Problems: IESE Business School

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok