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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Global Procurement and Sourcing

      Skills you'll gain: Strategic Sourcing, Supplier Management, Procurement, Supplier Relationship Management, Supplier Performance Management, Negotiation, Vendor Management, Contract Negotiation, Request For Quotation (RFQ), Stakeholder Management, Contract Management, Purchasing, Market Analysis, Supply Management, Request for Proposal, Competitive Analysis, Risk Management, Supply Chain Management, Strategic Partnership, Business Ethics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Business & Technology

      Skills you'll gain: Design Thinking, Business Transformation, Business Communication, Stakeholder Engagement, Strategic Leadership, Organizational Change, Product Lifecycle Management, Business Writing, Global Marketing, Business Leadership, Entrepreneurship, Artificial Intelligence, Business Modeling, Generative AI, Innovation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Business Strategy, Applied Machine Learning, New Product Development

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      65 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Market Analysis

      Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Market Analysis, Persona Development, Market Research, Value Propositions, Strategic Partnership, Product Management, Business Strategy, Business Modeling, Product Lifecycle Management, Product Requirements

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      W

      Whizlabs

      Getting Started with Microsoft Fabric

      Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Pipelines, Data Transformation, Data Analysis, Microsoft Azure, Analytics, Data Warehousing, Data Integration, Data Processing, Data Cleansing, Data Modeling, Dashboard, Data Governance

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Epidemiology in Public Health Practice

      Skills you'll gain: Epidemiology, Public Health, Spatial Data Analysis, Data Presentation, Public Health and Disease Prevention, Geographic Information Systems, Health Policy, Chronic Diseases, Health Systems, Infectious Diseases, Biostatistics, Risk Analysis, Investigation, Community Health, Health Care, Data Analysis, Program Evaluation, Health Information Management, Health Informatics, Continuous Monitoring

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      C

      Coursera Instructor Network

      GenAI for Field Sales Agents: Local Market Insights

      Skills you'll gain: Sales Territory Management, Generative AI Agents, Sales Strategy, Customer Engagement, Sales Process, Lead Generation, Sales, Customer experience improvement, Real Time Data, Customer Insights, Market Analysis, Ethical Standards And Conduct, Performance Analysis

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Fundamentals of Visualization & Design with Tableau

      Skills you'll gain: Data Visualization, Data Visualization Software, Tableau Software, Interactive Data Visualization, Data Presentation, Data Import/Export, Data Storytelling

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Business Management Essentials

      Skills you'll gain: Process Improvement, Process Management, Global Marketing, Business Process, Business Process Management, Financial Statement Analysis, Process Analysis, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, Team Leadership, Strategic Marketing, Organizational Change, Decision Making, Cultural Diversity, Branding, Inventory Accounting, Generally Accepted Accounting Principles (GAAP)

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      259 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      E

      Emory University

      Mastering Business Essentials

      Skills you'll gain: Financial Statements, Return On Investment, Business Strategy, Operations Management, Cash Flows, Accounting, Finance, Manufacturing Operations, Supply Chain Management, Business Operations, Financial Analysis, Marketing, Corporate Finance, Strategic Marketing, Promotional Strategies, Business Valuation, Organizational Strategy, Business, Market Dynamics, Product Strategy

      Beginner · Specialization · 3 - 6 Months

    • U

      Universidad Austral

      Excel aplicado a los negocios (Nivel Avanzado)

      Skills you'll gain: Excel Macros, Microsoft Excel, Excel Formulas, Data Import/Export, Data Validation, Business Analysis, Business Analytics, Process Optimization, Data Analysis Software, Microsoft Access, Business Modeling, Data Integration, Visual Basic (Programming Language), Automation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      C

      Coursera Instructor Network

      GenAI for Account Managers: Personalizing Client Engagement

      Skills you'll gain: Account Management, Client Services, AI Personalization, Customer Engagement, Generative AI Agents, Customer Communications Management, Personalized Service, Customer Insights, Prompt Engineering, Communication, ChatGPT, Scalability, HubSpot CRM, Predictive Modeling, Business Process Automation, Business Ethics, Workflow Management, Automation

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera Instructor Network

      GenAI for Legal Risk Mitigation: Proactive Case Analysis

      Skills you'll gain: Prompt Engineering, Risk Management Framework, Legal Risk, Risk Control, Risk Mitigation, Generative AI, Compliance Management, Governance Risk Management and Compliance, Regulatory Compliance, Legal Strategy, Data Ethics, Law, Regulation, and Compliance, Artificial Intelligence, Ethical Standards And Conduct, Data Analysis

      Advanced · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Global Procurement and Sourcing: Rutgers the State University of New Jersey
    • Business & Technology: Illinois Tech
    • Market Analysis: University of Minnesota
    • Getting Started with Microsoft Fabric: Whizlabs
    • Epidemiology in Public Health Practice: Johns Hopkins University
    • GenAI for Field Sales Agents: Local Market Insights: Coursera Instructor Network
    • Fundamentals of Visualization & Design with Tableau: University of Colorado Boulder
    • Business Management Essentials: Illinois Tech
    • Mastering Business Essentials: Emory University
    • Excel aplicado a los negocios (Nivel Avanzado): Universidad Austral

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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