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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Data Analytics and Deep Learning

      Skills you'll gain: NoSQL, Machine Learning Algorithms, Big Data, Apache Hadoop, Deep Learning, Statistical Analysis, Data Visualization, Data Analysis, Exploratory Data Analysis, Apache Spark, Data Presentation, Generative AI, Data Infrastructure, Data Cleansing, Real Time Data, Apache Kafka, Artificial Neural Networks, Keras (Neural Network Library), PyTorch (Machine Learning Library), Tensorflow

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      25 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Advanced Visualizations using Tableau

      Skills you'll gain: Data Visualization Software, Tableau Software, Data Visualization, Data Analysis, Geospatial Mapping, Advanced Analytics, Spatial Analysis, Data Manipulation, Forecasting

      Advanced · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Marketing con Redes Sociales

      Skills you'll gain: Social Media Strategy, Persona Development, Social Media, Social Media Marketing, Social Media Campaigns, Content Marketing, Performance Measurement, Digital Media Strategy, Marketing, Marketing Strategies, Active Listening, Social Media Management, Key Performance Indicators (KPIs), Social Media Content, Target Audience, Drive Engagement, Network Analysis, Goal Setting, Strategic Communication, Professional Networking

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3.7K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      Natural Language Processing in TensorFlow

      Skills you'll gain: Tensorflow, Natural Language Processing, Generative AI, Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, Text Mining, Data Processing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.5K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera Instructor Network

      GenAI for Inside Sales: Crafting Effective Outreach

      Skills you'll gain: Inside Sales, Generative AI Agents, AI Personalization, Sales Development, Sales Process, Sales Enablement, Sales Strategy, Prompt Engineering, ChatGPT, Marketing Automation, HubSpot CRM, Personalized Service, Content Performance Analysis, Workflow Management, Customer Engagement, Customer Relationship Management (CRM) Software, Business Process Automation, Campaign Management

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Essential Dashboarding & Storytelling Techniques

      Skills you'll gain: Dashboard, Tableau Software, Interactive Data Visualization, Data Storytelling, Data Visualization Software, Statistical Visualization, Histogram, Scatter Plots

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Fractal Data Science

      Skills you'll gain: Data Storytelling, Decision Making, Critical Thinking, Database Design, Data Manipulation, Data Presentation, Power BI, Data Visualization, Exploratory Data Analysis, Feature Engineering, Interactive Data Visualization, Data Analysis Expressions (DAX), Human Centered Design, Storyboarding, SQL, Applied Machine Learning, Problem Solving, Data Modeling, Machine Learning, Machine Learning Algorithms

      4.5
      Rating, 4.5 out of 5 stars
      ·
      345 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Product Launch and Post-Launch Management

      Skills you'll gain: Product Lifecycle Management, Product Quality (QA/QC), Quality Assurance, Product Management, Release Management, Sales Strategy, Performance Analysis, Product Development, Product Testing, Promotional Strategies, Marketing Planning, Product Improvement, Product Marketing, Generative AI, Key Performance Indicators (KPIs), Continuous Monitoring, User Feedback, Data-Driven Decision-Making, Cross-Functional Collaboration

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Strategic Planning for Social Media

      Skills you'll gain: Social Media Strategy, Social Media Content, Media Planning, Social Media Marketing, Strategic Communication, Paid media, Content Strategy, Digital Media Strategy, Earned Media, Owned Media, Brand Strategy, Content Performance Analysis, Content Creation, Shared Media, Customer Engagement, Target Audience, Branding

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Applied Data Science Capstone

      Skills you'll gain: Plotly, Exploratory Data Analysis, Predictive Modeling, Data Science, Data-Driven Decision-Making, Data Presentation, Data Analysis, Pandas (Python Package), Web Scraping, Statistical Modeling, Data Wrangling, Machine Learning Methods, Data Collection

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.3K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      W

      Whizlabs

      AWS: Analytics and Application Integration

      Skills you'll gain: AWS Kinesis, Amazon Web Services, Real Time Data, Apache Spark, Extract, Transform, Load, Data Processing, Dashboard, Full-Stack Web Development, Mobile Development Tools, Web Development Tools, Event-Driven Programming, Data Visualization

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Data Analytics and Big Data

      Skills you'll gain: Database Design, Relational Databases, Database Application, Database Systems, Database Management, NoSQL, Database Theory, Databases, Database Development, Machine Learning Algorithms, SQL, Big Data, Apache Hadoop, Database Management Systems, MySQL, Statistical Analysis, Data Visualization, Data Analysis, Apache Spark, Data Modeling

      Build toward a degree

      4.4
      Rating, 4.4 out of 5 stars
      ·
      63 reviews

      Intermediate · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Data Analytics and Deep Learning: Illinois Tech
    • Advanced Visualizations using Tableau: University of Colorado Boulder
    • Marketing con Redes Sociales: Tecnológico de Monterrey
    • Natural Language Processing in TensorFlow: DeepLearning.AI
    • GenAI for Inside Sales: Crafting Effective Outreach: Coursera Instructor Network
    • Essential Dashboarding & Storytelling Techniques: University of Colorado Boulder
    • Fractal Data Science: Fractal Analytics
    • Product Launch and Post-Launch Management: Microsoft
    • Strategic Planning for Social Media: University of Colorado Boulder
    • Applied Data Science Capstone: IBM

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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