What are the best social media marketing courses on Coursera?

Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute . You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.

Can I learn social media marketing for free on Coursera?

Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a social media marketing course?

You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.

Do I need any experience to start learning social media marketing?

No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.

Can social media marketing courses on Coursera help me get a job?

Yes. Social media marketing skills are in high demand for roles in digital marketing , content creation, and brand management . Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.

Top Social Media Marketing Courses - Learn Social Media Marketing Online

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Find the Best Social Media Marketing Course for Your Goals

Status: New
Status: Free Trial
University of Colorado System
Communicating Across Cultures for Team Success
Skills you'll gain: Conflict Management, Intercultural Competence, Team Building, Diversity and Inclusion, Cultural Diversity, Team Leadership, Collaboration, Active Listening, Communication, Empathy, Leadership, Non-Verbal Communication, Self-Awareness
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera Instructor Network
GenAI for Account Managers: Personalizing Client Engagement
Skills you'll gain: Account Management, Client Services, AI Personalization, Customer Engagement, Generative AI Agents, Customer Communications Management, Personalized Service, Customer Insights, Prompt Engineering, Communication, ChatGPT, Scalability, HubSpot CRM, Predictive Modeling, Business Process Automation, Business Ethics, Workflow Management, Automation
Intermediate · Course · 1 - 4 Weeks
Coursera Project Network
كيفية استخدام التطبيق كونستانت كونتاكت
Skills you'll gain: Email Marketing, Marketing Analytics, Customer Engagement, Customer Communications Management, Customer Relationship Management, User Accounts, Software As A Service
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Connectez vos outils avec Slack
Skills you'll gain: Slack (Software), Collaborative Software, Team Building, Productivity Software, Internal Communications, Business Software
Intermediate · Guided Project · Less Than 2 Hours
Status: New
Status: Free Trial
Packt
Full-Stack Web Development with SvelteKit & Supabase
Skills you'll gain: UI Components, Full-Stack Web Development, Application Deployment, Database Management, Databases, JavaScript Frameworks, Web Applications, Authentications, Front-End Web Development, Application Development, Back-End Web Development, User Interface (UI), OpenAI, Artificial Intelligence
Advanced · Course · 1 - 4 Weeks
Coursera Project Network
Créer du contenu de sensibilisation pour Twitter avec Canva
Skills you'll gain: Canva (Software), Graphic and Visual Design, Design, Content Creation, Graphic Design, Advertising
Beginner · Guided Project · Less Than 2 Hours
Status: New
University of Illinois Urbana-Champaign
Understanding the Healthcare Innovation Process I
Skills you'll gain: Product Development, New Product Development, Risk Management, Product Design, Innovation, Healthcare Industry Knowledge, Industrial Design, Stakeholder Engagement, Market Analysis, Return On Investment, Health Technology, Project Management, Forecasting, Financial Analysis, Agile Methodology, Waterfall Methodology
Intermediate · Course · 1 - 4 Weeks
Status: New
Packt
End User Security Awareness
Skills you'll gain: Malware Protection, Computer Security Awareness Training, Cybersecurity, Security Awareness, Data Security, Network Security, Human Factors (Security), Personally Identifiable Information, Email Security, Wireless Networks
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
IBM
Search Engine Optimization and Content Marketing
Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Content Marketing, Google Analytics, Keyword Research, Marketing Strategy and Techniques, Content Creation, Digital Marketing, Marketing, Content Strategy, Growth Strategies, AI Personalization
Beginner · Course · 1 - 3 Months
Coursera Project Network
Créer du contenu de sensibilisation à une cause sur Canva
Skills you'll gain: Canva (Software), Content Creation, Graphic Design, Graphic and Visual Design, Creative Design, Design, Visual Design
Beginner · Guided Project · Less Than 2 Hours
Status: New
Northeastern University
Business Strategy and Value Creation In Action
Skills you'll gain: Business Strategy, Corporate Strategy, Strategic Thinking, Strategic Planning, Organizational Strategy, Business, Competitive Analysis, Business Management, Growth Strategies, Strategic Decision-Making, Value Propositions, Market Analysis, Market Dynamics, Innovation, Regulation and Legal Compliance
Beginner · Course · 1 - 4 Weeks
Status: New
Packt
Semantic Kernel SDK for Intelligent Applications
Skills you'll gain: Prompt Engineering, Large Language Modeling, ChatGPT, OpenAI, Generative AI, Microsoft Azure, Microsoft Development Tools, Artificial Intelligence, Business Logic, Application Development, Persona (User Experience), Full-Stack Web Development, Automation
Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular social media marketing courses

Communicating Across Cultures for Team Success: University of Colorado System
GenAI for Account Managers: Personalizing Client Engagement: Coursera Instructor Network
كيفية استخدام التطبيق كونستانت كونتاكت: Coursera Project Network
Connectez vos outils avec Slack: Coursera Project Network
Full-Stack Web Development with SvelteKit & Supabase: Packt
Créer du contenu de sensibilisation pour Twitter avec Canva: Coursera Project Network
Understanding the Healthcare Innovation Process I: University of Illinois Urbana-Champaign
End User Security Awareness: Packt
Search Engine Optimization and Content Marketing: IBM
Créer du contenu de sensibilisation à une cause sur Canva: Coursera Project Network

Social Media Marketing Courses