What are the best social media marketing courses on Coursera?

Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute . You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.

Can I learn social media marketing for free on Coursera?

Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a social media marketing course?

You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.

Do I need any experience to start learning social media marketing?

No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.

Can social media marketing courses on Coursera help me get a job?

Yes. Social media marketing skills are in high demand for roles in digital marketing , content creation, and brand management . Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.

Top Social Media Marketing Courses - Learn Social Media Marketing Online

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Find the Best Social Media Marketing Course for Your Goals

Coursera Project Network
Media for Web Development: Optimize a Travel Website
Skills you'll gain: Responsive Web Design, Web Content Accessibility Guidelines, HTML and CSS, Web Design and Development, Web Analytics and SEO, Javascript, Browser Compatibility
Intermediate · Guided Project · Less Than 2 Hours
Google Cloud
Gemini for Data Scientists and Analysts - Bahasa Indonesia
Skills you'll gain: Google Cloud Platform, Generative AI, Marketing Analytics, Customer Analysis, Customer Insights, Advanced Analytics, Analytics, Business Analytics, Predictive Modeling, Applied Machine Learning
Beginner · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
Illinois Tech
Transformational Leadership in a Tech-Driven Marketplace
Skills you'll gain: Business Transformation, Business Communication, Stakeholder Engagement, Strategic Leadership, Organizational Change, Business Writing, Business Leadership, Change Management, Innovation, Organizational Leadership, Presentations, Organizational Structure, Business Strategy, Strategic Thinking, Business Technologies, Global Marketing, Project Planning, Competitive Analysis, Financial Planning
Build toward a degree
Intermediate · Course · 1 - 3 Months
Google Cloud
Media CDN: Qwik Start
Skills you'll gain: Key Management, Performance Testing, Google Cloud Platform, Load Balancing, Cloud Storage
Beginner · Project · Less Than 2 Hours
Coursera Project Network
كيفية استعمال سيرفي مونكي للشركات الصغيرة
Skills you'll gain: User Feedback, Customer Insights, Customer experience improvement, Business Research, Small Data, Social Media
Beginner · Guided Project · Less Than 2 Hours
Status: Free
Coursera Project Network
Beginnen Sie mit dem Facebook Business Manager
Skills you'll gain: Facebook, Social Media Management, Social Media, Professional Networking, User Accounts
Beginner · Guided Project · Less Than 2 Hours
Coursera Instructor Network
Supercharge with Salesforce Einstein (GPT)
Skills you'll gain: Salesforce, Customer Relationship Management, Data Ethics, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Customer Data Management, Business Technologies, Business Ethics, Automation, Data-Driven Decision-Making
Intermediate · Course · 1 - 4 Weeks
Status: Free Trial
The Open University
From prototyping to validating business models
Skills you'll gain: Stakeholder Engagement, Corporate Sustainability, Business Modeling, Environmental Social And Corporate Governance (ESG), Business Valuation, Systems Thinking, Value Propositions, Design Thinking, Verification And Validation, Presentations, Innovation, Lean Methodologies
Intermediate · Course · 1 - 4 Weeks
Status: Free Trial
Dartmouth College
The American Renaissance and Frederick Douglass
Skills you'll gain: Oral Expression, Storytelling, Public History, Liberal Arts, Cultural Diversity, Social Justice, Advocacy, Writing, Research, Culture
Mixed · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Concepts et langage organisationnels
Skills you'll gain: Performance Measurement, Business Analysis, Business Strategy, Accounting, Business Communication, Organizational Strategy, Product Lifecycle Management, Innovation, Marketing, Data Analysis
Beginner · Course · 1 - 3 Months
Status: Free Trial
University of Colorado Boulder
A Turma Toda com Simulações PhET para Educação STEM
Skills you'll gain: Mathematics Education, Survey Creation, Simulations, Interactive Design, Experimentation
Intermediate · Course · 1 - 3 Months
Status: Free
Coursera Project Network
Cómo Guardar Diseños de Canva en Mailchimp
Skills you'll gain: Email Marketing, Campaign Management, Personalized Service, Marketing Materials, Marketing Collateral, Content Creation
Beginner · Guided Project · Less Than 2 Hours