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    • Sports Marketing

    Sports Marketing Courses Online

    Learn sports marketing for promoting sports teams and events. Understand marketing strategies, fan engagement, and sponsorship.

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    Explore the Sports Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Microsoft

      Microsoft UX Design

      Skills you'll gain: Storyboarding, User Research, Information Architecture, User Experience Design, Design Thinking, Prototyping, Usability Testing, User Experience, Persona (User Experience), Wireframing, Design Research, User Interface and User Experience (UI/UX) Design, Interaction Design, Web Content Accessibility Guidelines, Human Centered Design, Figma (Design Software), Usability, User Interface (UI) Design, User Centered Design, Design

      4.6
      Rating, 4.6 out of 5 stars
      ·
      407 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Introduction to Public Relations and the Media

      Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Crisis Management, Corporate Communications, Marketing Communications, Communication Strategies, Corporate Sustainability, Brand Strategy, Branding, Brand Management, Storytelling, Business Ethics, Social Media, Persuasive Communication, Professional Networking, Writing, Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      677 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      E-Marketing

      Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Search Engine Optimization, Key Performance Indicators (KPIs), Target Audience, Keyword Research, Social Media Strategy, Marketing Effectiveness, Customer Acquisition Management, Customer experience improvement, Marketing Strategy and Techniques, Customer Engagement, A/B Testing, Web Analytics, Marketing Strategies, Google Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      388 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      National Academy of Sports Medicine

      Science of Diet and Exercise

      Skills you'll gain: Nutrition and Diet, Kinesiology, Vital Signs, Clinical Nutrition, Physical Therapy, Nutrition Education, Stress Management, Pharmacology, Biochemistry, Systems Of Measurement, Preventative Care, Biology, Anatomy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      191 reviews

      Intermediate · Specialization · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Content Creation With Generative AI

      Skills you'll gain: Generative AI Agents, Content Marketing, Marketing Materials, Copywriting, Content Creation, Marketing Design, Marketing Communications, Social Media Content, Prompt Engineering, Marketing, ChatGPT, Innovation, Business Ethics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      52 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Cost and Economics in Pricing Strategy

      Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Revenue Management, Cost Accounting, Economics, Demand Planning, Cost Benefit Analysis, Consumer Behaviour, Marketing Channel, Customer Analysis, Regression Analysis, Competitive Analysis, Statistical Methods

      4.8
      Rating, 4.8 out of 5 stars
      ·
      671 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Technion - Israel Institute of Technology

      Startup Entrepreneurship

      Skills you'll gain: Ideation, Innovation, Business Planning, Brainstorming, Creative Problem-Solving, Creative Thinking, Value Propositions, Design Thinking, Creativity, Entrepreneurship, Team Building, Operations Management, Resourcefulness, Thought Leadership, Problem Solving, Visionary, Business Strategy, Market Research, Business Strategies, Market Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Toronto

      Managing Your Health: The Role of Physical Therapy and Exercise

      Skills you'll gain: Physical Therapy, Injury Prevention, Preventative Care, Health Assessment, Rehabilitation, Chronic Diseases, Cardiology, Orthopedics, Patient Education And Counseling, Oncology

      4.7
      Rating, 4.7 out of 5 stars
      ·
      769 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      Marketing Analytics: Data Predictions and Dashboards

      Skills you'll gain: Marketing Analytics, Dashboard, Predictive Modeling, Data-Driven Decision-Making, Data Storytelling, Marketing Strategies, Marketing, Data Visualization Software, Analytics, Customer Insights, Market Research, Data Analysis, Analytical Skills

      3.9
      Rating, 3.9 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Neuromarketing

      Skills you'll gain: Research Design, Science and Research, Laboratory Research, Research Methodologies, Research, Consumer Behaviour, Influencing, Marketing Psychology, Persuasive Communication, Statistical Analysis, Ethical Standards And Conduct, Data Analysis, Data Collection, Advertising, Behavioral Economics, Experimentation, Neurology, Decision Making, Qualitative Research, Psychology

      4.5
      Rating, 4.5 out of 5 stars
      ·
      13 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Research Proposal: Initiating Research

      Skills you'll gain: Market Research, Proposal Writing, Research Methodologies, Market Analysis, Business Research, Data Collection, Quantitative Research, Business Writing, Sampling (Statistics), Survey Creation, Qualitative Research, Request for Proposal, Client Services, Professional Networking

      4.6
      Rating, 4.6 out of 5 stars
      ·
      921 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Entrepreneurship 3: Growth Strategies

      Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Digital Marketing, Customer Acquisition Management, Business Metrics, Marketing Strategies, Market Dynamics, Business Strategies, Search Engine Optimization, Paid media, Talent Management, People Management, Forecasting, Earned Media, Organizational Structure, Public Relations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular sports marketing courses

    • Microsoft UX Design: Microsoft
    • Introduction to Public Relations and the Media: University of Colorado Boulder
    • E-Marketing: University of California, Irvine
    • Science of Diet and Exercise: National Academy of Sports Medicine
    • Content Creation With Generative AI: Coursera Instructor Network
    • Cost and Economics in Pricing Strategy: University of Virginia
    • Startup Entrepreneurship: Technion - Israel Institute of Technology
    • Managing Your Health: The Role of Physical Therapy and Exercise: University of Toronto
    • Marketing Analytics: Data Predictions and Dashboards: Coursera Instructor Network
    • Neuromarketing: Johns Hopkins University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Sports Marketing

    Sports marketing is the industry that creates marketing opportunities between sporting goods retailers, sports equipment manufacturers, and consumer products brands with professional athletes from many sports. Sports marketing is a large part of modern professional sports. It uses professional athletes to market a product or service and helps to draw in target audiences from sports like basketball, soccer, football, baseball, swimming, and other competitive pursuits. Sports marketing is a highly profitable industry because sports fans are willing to spend money on products that are endorsed by professional athletes.‎

    Learning sports marketing can help you understand the basics of how products and promotion go into the economics involved in major league sports. You will also learn how sports marketing is displayed on billboards, television advertising, online ads, social media, print media advertising, and other outlets. Sports marketing plays a big part in every team’s development, and as players progress with their abilities, the opportunities grow for these athletes.‎

    Typical career opportunities that can arise from learning sports marketing include working for major league sports teams, sports broadcasting companies, sports marketing firms, sports equipment manufacturers, sports associations, sports marketing agencies, and other sports-connected roles. Careers in sports marketing can move in different directions with a few years of experience. You may be able to use sports marketing knowledge in careers in event promotion and public relations, education, fitness, and legal and financial professions that are involved with sports.‎

    Taking online courses in sports marketing can help you learn about the different aspects of sports marketing, including managing athlete-agent relationships, managing ticket pricing strategies, how to promote and market a sports event, and how social media can be used to promote teams and athletes.‎

    Online Sports Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Sports Marketing skills. Choose from a wide range of Sports Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Sports Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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