• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Personal Branding

    Personal Branding Courses Online

    Master personal branding techniques for professional success. Learn to develop and promote your unique value proposition.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Personal Branding Course Catalog

    • U

      University of Michigan

      Making Successful Decisions through the Strategy, Law & Ethics Model

      Skills you'll gain: Intellectual Property, Strategic Decision-Making, Decision Making, Arbitration, Mediation, Business Ethics, Leadership, Law, Regulation, and Compliance, Business Strategy, Talent Acquisition, Contract Management, Innovation, Regulatory Compliance, Human Resources, Product Development, Business Risk Management, Business Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      441 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Digital Intelligence for Everyone

      Skills you'll gain: Cyber Attacks, Data Security, Safety and Security, Cybersecurity, Computer Security Awareness Training, Information Systems Security, Content Creation, Media and Communications, Storytelling, Productivity, Digital Communications, Creativity, Web Content, Interpersonal Communications, Digital Design, Personal Development, Self-Awareness, De-escalation Techniques, Stress Management, Health Technology

      4.6
      Rating, 4.6 out of 5 stars
      ·
      86 reviews

      Beginner · Specialization · 3 - 6 Months

    • S

      Stanford University

      Capacitación sobre COVID-19 para trabajadores de salud

      Skills you'll gain: Critical Care, Respiratory Care, Respiratory Therapy, Emergency and Intensive Care, Acute Care, Intensive Care Unit, Intensive Care Medicine, Telehealth, Patient Treatment, Infection Control, Medical Ultrasonography, Vital Signs, Health Assessment, Infectious Diseases, Patient Positioning, Medical Imaging, Patient Evaluation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.3K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      GRAMMY GO

      Foundations of Music Promotion & Branding

      Skills you'll gain: Branding, Brand Strategy, Brand Awareness, Marketing Design, Target Audience, Customer Insights, Marketing, Content Creation, User Research, Goal Setting, Constructive Feedback, Persona Development, Marketing Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Adobe Premiere Pro for Beginners: Quickstart Video-Editing

      Skills you'll gain: Video Editing, Adobe Premiere, Post-Production, Content Creation, Adobe Creative Cloud, Media Production, Timelines, Storytelling, Blogs

      4.4
      Rating, 4.4 out of 5 stars
      ·
      28 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • G

      Georgia Institute of Technology

      Advanced Engineering Systems in Motion: Dynamics of Three Dimensional (3D) Motion

      Skills you'll gain: Mechanics, Torque (Physics), Mechanical Engineering, Engineering Analysis, Differential Equations, Engineering, Linear Algebra, Applied Mathematics, Physics, Trigonometry, Advanced Mathematics, Calculus

      4.8
      Rating, 4.8 out of 5 stars
      ·
      310 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Healthy and Sustainable Foods and Products

      Skills you'll gain: Nutrition and Diet, Product Lifecycle Management, Product Development, Food and Beverage, Product Improvement, Environment, Health Assessment, Health Disparities, Sustainability Reporting, Environmental Engineering, Environmental Social And Corporate Governance (ESG), Product Design, Environmental Science, Environmental Management Systems, Public Health, Environmental Monitoring, Chemistry, Risk Analysis, Pollution Prevention, Personal Care

      4.4
      Rating, 4.4 out of 5 stars
      ·
      89 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Goodwill Industries International

      Foundations of Career Navigating and Coaching

      Skills you'll gain: Communication, Client Services, Coaching, Customer Relationship Building, Diversity and Inclusion, Professional Development, Workforce Development, Ethical Standards And Conduct, Relationship Management, Active Listening, Empathy, Human Services, Mentorship, Goal Setting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      316 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      The University of Edinburgh

      Philosophy, Science and Religion: Philosophy and Religion

      Skills you'll gain: Liberal Arts, Research, Science and Research, Ethical Standards And Conduct, Cultural Diversity, Psychology, Sociology, Discussion Facilitation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      516 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Science and Technology of China

      职场修炼:学习、创新、协作与自我实现

      Skills you'll gain: Brainstorming, Creative Thinking, Creative Problem-Solving, Time Management, Problem Solving, Innovation, Lifelong Learning, Productivity, Workflow Management, Quick Learning, Resourcefulness, Adult Education, Collaboration, Learning Strategies, Open Mindset, Operational Efficiency, Adaptability, Teamwork, Personal Development, Self-Awareness

      4.3
      Rating, 4.3 out of 5 stars
      ·
      129 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      California Institute of the Arts

      Building Your Freelancing Career

      Skills you'll gain: Intellectual Property, Business Planning, Competitive Analysis, Financial Data, Business Risk Management, Service Improvement, Tax Preparation, Business Process Automation, Budget Management, Business Strategy, Contract Management, Peer Review, Financial Analysis, Financial Forecasting, Small Business Accounting, Customer experience improvement, Sales Process, Client Services, Market Analysis, Team Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      417 reviews

      Beginner · Specialization · 3 - 6 Months

    • O

      Osmosis

      COVID-19: What You Need to Know

      Skills you'll gain: Infection Control, Infectious Diseases, Public Health, Epidemiology, Primary Care, Health Systems, Patient Evaluation, Maternal Health, Health Disparities, Critical Care, General Medical Tests and Procedures, Obstetrics And Gynecology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7K reviews

      Beginner · Course · 1 - 4 Weeks

    Personal Branding learners also search

    Digital Marketing
    Digital
    Marketing
    Entrepreneurship
    Personal Brand Building
    Beginner Digital Marketing
    Digital Marketing Projects
    Social Entrepreneurship
    1…333435…126

    In summary, here are 10 of our most popular personal branding courses

    • Making Successful Decisions through the Strategy, Law & Ethics Model: University of Michigan
    • Digital Intelligence for Everyone: Arizona State University
    • Capacitación sobre COVID-19 para trabajadores de salud: Stanford University
    • Foundations of Music Promotion & Branding: GRAMMY GO
    • Adobe Premiere Pro for Beginners: Quickstart Video-Editing: Coursera Project Network
    • Advanced Engineering Systems in Motion: Dynamics of Three Dimensional (3D) Motion: Georgia Institute of Technology
    • Healthy and Sustainable Foods and Products: University of Michigan
    • Foundations of Career Navigating and Coaching: Goodwill Industries International
    • Philosophy, Science and Religion: Philosophy and Religion: The University of Edinburgh
    • 职场修炼:学习、创新、协作与自我实现: University of Science and Technology of China

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Personal Branding

    Personal branding is the application of brand management principles to the marketing of yourself and your career. This is an ongoing process that leverages social media, blogging, email marketing, and other channels to create and maintain a positive perception of your unique skills and achievements in your field. In the same way that a well-managed corporate brand helps a business attract and retain customers, a carefully-cultivated personal brand is important for helping your work find the right audience as well as creating new career opportunities.

    Developing a strong personal brand starts with answering a key question: what do you want to be known for? Answering this question isn’t always easy, as it requires a candid skills assessment to identify your most impactful talents and experiences. Then, as with a business brand, you need to conduct a competitive analysis to better understand how to differentiate your brand from others with a similar background in your industry. Once you have a sense of what your unique value and niche should be, you can begin to develop a strategy to build a memorable brand that enhances your reputation and advances your career.‎

    A strong personal brand can benefit almost any career path, as it helps to differentiate you from others in your industry and increase your competitiveness when pursuing jobs and other opportunities. In fact, the ongoing development of a successful personal brand has itself become a viable career path, as influencer marketing techniques seek well-known individuals with a following on social media to endorse their products. Personal branding is also particularly important if you’re a freelancer in fields such as consulting, photography, writing, or any other line of work where you’re always looking for new clients.

    Maintaining a strong personal brand has become a major concern for writers in particular, as journalists, fiction writers, and even academic researchers find it increasingly necessary to maintain an active presence on Twitter or email newsletters on services such as Substack to showcase their expertise and personality even when they are between assignments. According to the Bureau of Labor Statistics, writers and authors made a median annual salary of $63,200 in 2019, and a projected decline in the number of these jobs available over the next decade will make personal branding even more important to achieve success.‎

    Yes! Coursera is a great place to learn about digital marketing as well as career development, including courses on personal branding specifically. You can learn remotely from top-ranked schools like University of Virginia and The State University of New York, all while paying significantly lower tuition than on-campus students taking the same courses. And, because you’ll receive the same course materials and credits as on-campus students, learning on Coursera lets you add significant credibility to your resume and your own personal brand.‎

    Topics you can study that are related to personal branding include public speaking, writing, sales concepts, and marketing. Studying these topics can help you with personal branding because they can help you learn how to communicate more effectively. Information like how to make a logo that represents your brand and how to use colors and fonts to make your brand easily identifiable to customers can be considered related topics. You can also learn how specific computer programs such as HubSpot and graphic design software programs are used. Videography and photography are some other topics that could help you when you’re learning about personal branding.‎

    People who are creative and entrepreneurial are typically best suited for personal branding roles. These types of people can be driven and eager to learn how to use the tools that are needed for presenting themselves as brands. These may be people who are heavily invested in communicating with an audience over social media. They may be authors or other figures who want to use a persona as a way to enlist paying advertisers. People who are well suited for personal branding roles are also typically interested in using technology on a regular basis and in communicating with others as thought leaders.‎

    Some common career paths for someone in personal branding include social media marketers and creatives who run blogs or vlogs. These careers can sometimes overlap with bloggers and vloggers using their platforms to attract paying advertisers. Personal branding professionals may also work for companies as recruiters who seek out and find talent, such as bloggers, to share advertising messages and themed content for the company. Other people may choose to study personal branding as a way to present a professional profile as part of a job search.‎

    Creativity and a knack for using technology and navigating social media are typically skills you may want to have before pursuing personal branding. It can also help if you have strong writing skills and some creative talent for using tools for photo editing and videography. Some advanced skills that can typically help if you want to pursue a personal branding career include marketing and psychology, as well as interpersonal communication skills.‎

    Online Personal Branding courses offer a convenient and flexible way to enhance your knowledge or learn new Personal Branding skills. Choose from a wide range of Personal Branding courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Personal Branding, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok