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    • Customer Analytics

    Customer Analytics Courses Online

    Learn customer analytics techniques for data-driven decision-making. Understand how to analyze customer data to improve business strategies.

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    Explore the Customer Analytics Course Catalog

    • C

      Coursera Project Network

      Analyze Data in a Model Car Database with MySQL Workbench

      Skills you'll gain: MySQL Workbench, Data-Driven Decision-Making, Exploratory Data Analysis, MySQL, Business Analytics, Data Analysis, Database Design, SQL, Analytical Skills, Data Presentation, Technical Communication, Relational Databases

      4.7
      Rating, 4.7 out of 5 stars
      ·
      18 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Introduction to Scripting in Python

      Skills you'll gain: Data Visualization Software, Plot (Graphics), Package and Software Management, Python Programming, Programming Principles, Data Processing, Data Mapping, Data Manipulation, Software Installation, Development Environment, Data Structures, File Management, Scripting, Data Storage, Data Import/Export, Program Development, Data Integration, Data Analysis, Computer Programming, Integrated Development Environments

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Measure and Optimize Social Media Marketing Campaigns

      Skills you'll gain: Marketing Analytics, Social Media Marketing, Social Media Campaigns, Marketing Effectiveness, Social Media Strategy, Digital Advertising, Advertising Campaigns, Social Media, Data Analysis, Data Presentation, Marketing, Business Metrics, Statistical Reporting, Facebook, A/B Testing, Key Performance Indicators (KPIs), Marketing Communications, Performance Reporting, Return On Investment, Presentations

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      ChatGPT Advanced Data Analysis

      Skills you'll gain: Prompt Engineering, Data Presentation, ChatGPT, Document Management, Artificial Intelligence, Microsoft Excel, Problem Solving, Data Analysis, Generative AI, Information Management, File Management, Creativity, Automation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      790 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Healthcare Marketplace

      Skills you'll gain: Competitive Analysis, Payment Systems, Intellectual Property, Health Systems, Healthcare Industry Knowledge, Commercialization, Pharmaceuticals, Leadership Development, Health Care Administration, Product Management, Medical Management, Go To Market Strategy, Regulatory Affairs, Medical Equipment and Technology, Organizational Structure, Market Opportunities, Health Care, Market Analysis, Cost Benefit Analysis, Health Care Procedure and Regulation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      L

      LearnQuest

      Introduction to Scrum Master Training

      Skills you'll gain: User Story, Agile Methodology, Sprint Planning, Agile Project Management, Backlogs, Sprint Retrospectives, Waterfall Methodology, Meeting Facilitation, Estimation, Cross-Functional Collaboration

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Data Visualization and Communication with Tableau

      Skills you'll gain: Data Storytelling, Dashboard, Tableau Software, Data Visualization, Business Analytics, Statistical Visualization, Business Process, Business Process Improvement, Presentations, Data Visualization Software, Data-Driven Decision-Making, Data Analysis, Graphing, Stakeholder Communications, Data Manipulation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.2K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Getting and Cleaning Data

      Skills you'll gain: Data Manipulation, Data Cleansing, Data Wrangling, Data Integration, Data Quality, Data Transformation, Data Import/Export, Data Collection, Data Management, Web Scraping, Data Access, R Programming, Exploratory Data Analysis, MySQL, File Management, SQL, Application Programming Interface (API)

      4.5
      Rating, 4.5 out of 5 stars
      ·
      8.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Strategic HRM: Talent, Performance, Compensation Design

      Skills you'll gain: Performance Appraisal, Human Resource Strategy, Human Resources, Compensation Strategy, Talent Management, Compensation Management, Performance Management, Organizational Development, Employee Engagement, Workforce Development, Talent Acquisition, Employee Retention

      4.6
      Rating, 4.6 out of 5 stars
      ·
      92 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      The State University of New York

      Launch Your Online Business

      Skills you'll gain: Branding, Marketing and Public Relations, Entrepreneurship, Content Creation, Video Production, Marketing, Copywriting, Business Modeling, Presentations, Customer Engagement, Value Propositions, E-Commerce, Web Design and Development, Photography, Persona Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      841 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft Azure Data Fundamentals DP-900 Exam Prep

      Skills you'll gain: Azure Synapse Analytics, Microsoft Azure, Power BI, Databricks, Data Processing, Cloud Services, Data Warehousing, Database Systems, Databases, Dashboard, Data Architecture, NoSQL, Apache Spark, Database Administration, Relational Databases, MySQL, Data Store, SQL, Cloud Storage, Database Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      829 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Survey Data Collection and Analytics

      Skills you'll gain: Sampling (Statistics), Sample Size Determination, Surveys, Survey Creation, Research Methodologies, Data Collection, Statistical Analysis, Statistical Software, Interviewing Skills, Data Integration, Data Ethics, Research Design, Stata, R Programming, Data Quality, Statistical Modeling, Qualitative Research, Descriptive Statistics, Statistical Programming, Data Cleansing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.4K reviews

      Beginner · Specialization · 3 - 6 Months

    Customer Analytics learners also search

    Customer Success
    Customer Insights
    Marketing Analytics
    Business Analysis
    Market Research
    Economic Policy
    Business Statistics
    Business English
    1…333435…308

    In summary, here are 10 of our most popular customer analytics courses

    • Analyze Data in a Model Car Database with MySQL Workbench: Coursera Project Network
    • Introduction to Scripting in Python: Rice University
    • Measure and Optimize Social Media Marketing Campaigns: Meta
    • ChatGPT Advanced Data Analysis: Vanderbilt University
    • Healthcare Marketplace: University of Minnesota
    • Introduction to Scrum Master Training: LearnQuest
    • Data Visualization and Communication with Tableau: Duke University
    • Getting and Cleaning Data: Johns Hopkins University
    • Strategic HRM: Talent, Performance, Compensation Design: Coursera Instructor Network
    • Launch Your Online Business: The State University of New York

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Customer Analytics

    Customer analytics is a method used by managers and business owners for making business decisions based upon past customer behavior. It uses tools like regression analysis, predictive analytics, and market segmentation to turn data into usable information that can be leveraged for the creation of direct marketing campaigns and other aspects of managing customer relationships. Behaviors customers have exhibited in the past are examined and used as a basis for predicting future behaviors. The information is then used to create campaigns that have an influence on future buying behaviors. This type of analysis serves as a solid basis for making business decisions.‎

    If you're considering a career in management, product development, or marketing, customer analytics is a valuable study area because it serves as the basis of good decision-making in the business world. Effectively applying real-world data about customer behavior using tools, such as predictive analytics, increases the likelihood of successful marketing campaigns. It also helps developers create products that deliver greater customer satisfaction. Additionally, when you have the tools and data on hand that tell you how customers responded to different circumstances in the past, you're able to explain and support the business decisions you make.‎

    Taking online courses on Coursera in customer analytics provides you with the knowledge you need to acquire in a convenient setting supported by experienced instructors. The learning starts with courses that cover the basic, introductory information that forms the foundation of learning customer analysis. The courses then offer the information that guides you all the way through the process of learning specific customer analysis techniques that provide you with information about marketing performance measurement and management. When you understand this customer-centric aspect of business analytics, you're able to apply it to the decisions you make regarding new marketing campaigns and any other business decisions you make that affect your company's customers.‎

    When starting to learn about customer analytics, you need to have strong reading and math skills. The earliest courses allow you to build a foundation of knowledge when beginning to study this area of business analytics. The specifics—such as how to use the data to create a decision tree you can use when making decisions for your job—develop as you work your way through the customer analytics and business analytics courses. Check the listing for information about the course level when choosing a customer analytics course. The courses are marked for beginners, intermediate level students, and advanced level students, which makes it easy for you to choose one that matches your knowledge base in this type of analytical field.‎

    Online Customer Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Customer Analytics skills. Choose from a wide range of Customer Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Customer Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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