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    • Sports Marketing

    Sports Marketing Courses Online

    Learn sports marketing for promoting sports teams and events. Understand marketing strategies, fan engagement, and sponsorship.

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    Explore the Sports Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      M

      Meta

      Meta Social Media Marketing Capstone

      Skills you'll gain: Marketing Analytics, Social Media Marketing, Campaign Management, Communication, Analysis, Presentations, Social Media, Digital Marketing, Marketing, Marketing Strategies, Marketing Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      655 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Fundamentos Estratégicos Empresariales

      Skills you'll gain: Business Planning, ISO 9000 Series, Quality Management Systems, Financial Statement Analysis, Strategic Marketing, Financial Statements, Marketing, Financial Analysis, Organizational Strategy, Governance, Marketing Planning, Corporate Strategy, Operations Management, Organizational Structure, Business Strategies, Market Analysis, Quality Management, Market Research, Product Quality (QA/QC), Accounts Receivable

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      B

      Berklee

      Music Business Foundations

      Skills you'll gain: Contract Negotiation, Music, Intellectual Property, Music History, Law, Regulation, and Compliance, Ethical Standards And Conduct, Professional Networking, Business Management, Talent Management, Marketing Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      2.6K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Principles of UX/UI Design

      Skills you'll gain: UI/UX Research, Usability Testing, Persona (User Experience), Interaction Design, User Experience Design, User Interface and User Experience (UI/UX) Design, User Interface (UI), User Experience, Design Research, User Centered Design, User Interface (UI) Design, Figma (Design Software), Design Elements And Principles, Wireframing, Prototyping

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Houston

      Math behind Moneyball

      Skills you'll gain: Probability & Statistics, Statistical Methods, Statistics, Microsoft Excel, Predictive Analytics, Game Theory, Spreadsheet Software, Predictive Modeling, Excel Formulas, Pivot Tables And Charts, Regression Analysis, Statistical Analysis, Advanced Analytics, Data-Driven Decision-Making, Data Analysis, Analytics, Data Analysis Software, Business Mathematics, Simulations, Forecasting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      97 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      GenAI for Social Media Marketing Specialists

      Skills you'll gain: Generative AI, Campaign Management, Social Media Marketing, Social Media, Social Media Content, Content Creation, Innovation, Marketing Automation, Social Media Campaigns, Prompt Engineering, Instagram, Customer Engagement, Marketing Strategies, Data-Driven Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      17 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Social Media Advertising

      Skills you'll gain: Social Media, Online Advertising, Digital Advertising, Social Media Marketing, Social Media Strategy, Advertising, Advertising Campaigns, Web Analytics, Content Performance Analysis, Facebook, Paid media, Instagram, Marketing Communications, Target Audience, Business Ethics, Brand Awareness, Customer Engagement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      322 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Simplilearn

      Multichannel Marketing - Email, Content and Mobile Marketing

      Skills you'll gain: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, Customer Retention, HubSpot CRM, Marketing Strategies, Web Content, Content Creation, Marketing Automation, Newsletters, Marketing, Digital Marketing, Growth Strategies, A/B Testing, Customer Relationship Management, Customer Acquisition Management, UI/UX Strategy, Digital Advertising, Online Advertising

      4.4
      Rating, 4.4 out of 5 stars
      ·
      18 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of Pennsylvania

      Social Impact Strategy: Tools for Entrepreneurs and Innovators

      Skills you'll gain: Design Thinking, Performance Measurement, Innovation, Entrepreneurship, Business Modeling, Project Performance, Strategic Thinking, Project Design, Organizational Structure, Needs Assessment, Growth Strategies, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Q

      Queen Mary University of London

      Market Research

      Skills you'll gain: Qualitative Research, Proposal Development, Market Research, Research Reports, Data Collection, Research Design, Research Methodologies, Data Analysis, Statistical Hypothesis Testing, Survey Creation, Statistical Analysis, Surveys, Correlation Analysis, Quantitative Research, Research, Science and Research, Market Analysis, Focus Group, Regression Analysis, Content Performance Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      473 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      California Institute of the Arts

      UX Design Fundamentals

      Skills you'll gain: User Interface and User Experience (UI/UX) Design, User Experience Design, User Interface (UI) Design, User Centered Design, Interaction Design, Prototyping, Wireframing, User Research, User Flows, Mockups, Information Architecture, Ideation, Design Elements And Principles

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Global Marketing: Building Iconic Brands

      Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Strategic Marketing, Marketing, Marketing Strategies, Promotional Strategies, Brand Awareness, Market Analysis, Brand Management, Cultural Diversity, Product Marketing

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      114 reviews

      Beginner · Course · 1 - 3 Months

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    1…323334…172

    In summary, here are 10 of our most popular sports marketing courses

    • Meta Social Media Marketing Capstone: Meta
    • Fundamentos Estratégicos Empresariales: Universidad Nacional Autónoma de México
    • Music Business Foundations: Berklee
    • Principles of UX/UI Design: Meta
    • Math behind Moneyball: University of Houston
    • GenAI for Social Media Marketing Specialists: Coursera Instructor Network
    • Social Media Advertising: University of Colorado Boulder
    • Multichannel Marketing - Email, Content and Mobile Marketing: Simplilearn
    • Social Impact Strategy: Tools for Entrepreneurs and Innovators: University of Pennsylvania
    • Market Research: Queen Mary University of London

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Sports Marketing

    Sports marketing is the industry that creates marketing opportunities between sporting goods retailers, sports equipment manufacturers, and consumer products brands with professional athletes from many sports. Sports marketing is a large part of modern professional sports. It uses professional athletes to market a product or service and helps to draw in target audiences from sports like basketball, soccer, football, baseball, swimming, and other competitive pursuits. Sports marketing is a highly profitable industry because sports fans are willing to spend money on products that are endorsed by professional athletes.‎

    Learning sports marketing can help you understand the basics of how products and promotion go into the economics involved in major league sports. You will also learn how sports marketing is displayed on billboards, television advertising, online ads, social media, print media advertising, and other outlets. Sports marketing plays a big part in every team’s development, and as players progress with their abilities, the opportunities grow for these athletes.‎

    Typical career opportunities that can arise from learning sports marketing include working for major league sports teams, sports broadcasting companies, sports marketing firms, sports equipment manufacturers, sports associations, sports marketing agencies, and other sports-connected roles. Careers in sports marketing can move in different directions with a few years of experience. You may be able to use sports marketing knowledge in careers in event promotion and public relations, education, fitness, and legal and financial professions that are involved with sports.‎

    Taking online courses in sports marketing can help you learn about the different aspects of sports marketing, including managing athlete-agent relationships, managing ticket pricing strategies, how to promote and market a sports event, and how social media can be used to promote teams and athletes.‎

    Online Sports Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Sports Marketing skills. Choose from a wide range of Sports Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Sports Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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