• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Fundamentals

    Marketing Fundamentals Courses Online

    Explore marketing fundamentals for business growth. Learn about market analysis, targeting, positioning, and the marketing mix.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Fundamentals Course Catalog

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Inglés Empresarial

      Skills you'll gain: Business Ethics, Sales Presentations, Meeting Facilitation, Graphic Design, English Language, Brainstorming, Negotiation, Purchasing, Verbal Communication Skills, Business Writing, Presentations, Product Planning, Telephone Skills, Communication, Marketing Materials, Business Communication, Business Planning, Employee Coaching, Financial Analysis, New Product Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.1K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      S

      Simplilearn

      Email Marketing

      Skills you'll gain: Email Marketing, Marketing Automation, Newsletters, Digital Marketing, A/B Testing, Target Audience, Campaign Management, Marketing Strategies, Growth Strategies, Promotional Strategies, Lead Generation, Customer Engagement, Automation, Law, Regulation, and Compliance

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Building AI Powered Chatbots Without Programming

      Skills you'll gain: Workflow Management, ChatGPT, Application Deployment, IBM Cloud, Artificial Intelligence, Business Process Automation, Generative AI, Automation, Customer Service, Customer experience improvement, Decision Support Systems, Interaction Design

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.6K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of London

      Fundamentals of International Business

      Skills you'll gain: Business Ethics, Global Marketing, Social Sciences, International Relations, Business Management, Business, Political Sciences, Business Economics, Corporate Sustainability, Intercultural Competence, Business Strategy, Cultural Diversity, Corporate Strategy, Economics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      87 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Introduction to Data Analytics

      Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Data Cleansing, Data Modeling, Analytics, Data Analysis, Data Visualization, Data Validation, Exploratory Data Analysis, Data Quality, Data Manipulation, Generative AI, Data Collection

      4.8
      Rating, 4.8 out of 5 stars
      ·
      862 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Introduction to Computers and Operating Systems and Security

      Skills you'll gain: Computer Systems, Business Software, Operating Systems, Generative AI, Business Systems, Cybersecurity, Enterprise Security, Servers, Computer Hardware, Information Systems Security, Data Storage, Patch Management, Microsoft 365, Artificial Intelligence

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Optimizing a Website for Google Search

      Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Client Services, Content Strategy, Competitive Analysis, Google Analytics, Forecasting, Digital Marketing, Expectation Management, Content Marketing, Key Performance Indicators (KPIs), Performance Reporting, Internal Auditing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.6K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Getting Started with Git and GitHub

      Skills you'll gain: Git (Version Control System), GitHub, Version Control, Collaborative Software, Web Applications, Open Source Technology, Command-Line Interface, DevOps

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Healthcare Marketplace

      Skills you'll gain: Competitive Analysis, Payment Systems, Intellectual Property, Health Systems, Healthcare Industry Knowledge, Commercialization, Pharmaceuticals, Leadership Development, Health Care Administration, Product Management, Medical Management, Go To Market Strategy, Regulatory Affairs, Medical Equipment and Technology, Organizational Structure, Market Opportunities, Health Care, Market Analysis, Cost Benefit Analysis, Health Care Procedure and Regulation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google AR & VR

      Introduction to Augmented Reality and ARCore

      Skills you'll gain: Augmented Reality, Augmented and Virtual Reality (AR/VR), Virtual Environment, Unity Engine, Mobile Development, User Experience, Human Computer Interaction, Computer Vision, User Interface and User Experience (UI/UX) Design, User Flows

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      Starweaver

      Fundamentals of Credit Analysis

      Skills you'll gain: Credit Risk, Financial Statement Analysis, Financial Analysis, Financial Statements, Risk Analysis, Balance Sheet, Loans, Risk Management, Cash Flows

      4.4
      Rating, 4.4 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Création de Designs Marketing avec Canva

      Skills you'll gain: Social Media Content, Social Media Marketing, Social Media, Marketing Design, Content Creation, Branding, Multimedia, Brand Management, Dashboard

      3.9
      Rating, 3.9 out of 5 stars
      ·
      30 reviews

      Beginner · Guided Project · Less Than 2 Hours

    Marketing Fundamentals learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…323334…286

    In summary, here are 10 of our most popular marketing fundamentals courses

    • Inglés Empresarial: Arizona State University
    • Email Marketing: Simplilearn
    • Building AI Powered Chatbots Without Programming: IBM
    • Fundamentals of International Business: University of London
    • Introduction to Data Analytics: Meta
    • Introduction to Computers and Operating Systems and Security: Microsoft
    • Optimizing a Website for Google Search: University of California, Davis
    • Getting Started with Git and GitHub: IBM
    • Healthcare Marketplace: University of Minnesota
    • Introduction to Augmented Reality and ARCore: Google AR & VR

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok