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    • Customer Analytics

    Customer Analytics Courses Online

    Learn customer analytics techniques for data-driven decision-making. Understand how to analyze customer data to improve business strategies.

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    Explore the Customer Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Engineering Project Management: Initiating and Planning

      Skills you'll gain: Communication Planning, Stakeholder Management, Organizational Structure, Project Documentation, Project Management, Project Management Life Cycle, Project Scoping, Project Planning, Requirements Management, Financial Analysis, Business Analysis, Peer Review, Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.4K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Toronto

      Plant Bioinformatic Methods

      Skills you'll gain: Bioinformatics, Network Analysis, Research Reports, Molecular Biology, Molecular, Cellular, and Microbiology, Biology, Analysis, Data Analysis, Data Synthesis, Big Data, Statistical Methods, Data Visualization Software, Data Analysis Software, Data Mining, Experimentation, Scientific Visualization, Life Sciences, Interactive Data Visualization, Statistical Analysis, Databases

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Healthcare IT Support

      Skills you'll gain: Medical Privacy, Electronic Medical Record, Telehealth, Health Technology, Patient Safety, Health Information Management, Medical Equipment and Technology, Security Awareness, Cloud Security, Personally Identifiable Information, Encryption, Help Desk Support, Desktop Support, End User Training and Support, Health Care, Technical Support and Services, Decision Support Systems, Health Care Procedure and Regulation, Clinical Data Management, Patient Education and Support

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      What is Social?

      Skills you'll gain: Social Media Marketing, Target Audience, Social Media Strategy, Digital Transformation, Social Media Management, Professional Networking, Marketing Strategies, Content Strategy, Business Transformation, Market Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      4.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      NoSQL, Big Data, and Spark Foundations

      Skills you'll gain: NoSQL, Apache Hadoop, Apache Spark, MongoDB, PySpark, Apache Hive, Databases, Apache Cassandra, Big Data, Machine Learning, Generative AI, IBM Cloud, Applied Machine Learning, Kubernetes, Supervised Learning, Distributed Computing, Docker (Software), Database Management, Data Pipelines, Scalability

      4.5
      Rating, 4.5 out of 5 stars
      ·
      764 reviews

      Beginner · Specialization · 3 - 6 Months

    • D

      Duke University

      Renewable Energy and Green Building Entrepreneurship

      Skills you'll gain: Innovation, Entrepreneurship, Team Building, Business Modeling, Environmental Issue, Business Planning, New Business Development, Business Strategy, Corporate Sustainability, Business Development, Entrepreneurial Finance, Action Oriented, Environment and Resource Management, Stakeholder Engagement, Market Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.8K reviews

      Beginner · Course · 1 - 3 Months

    • U

      Università Bocconi

      Arts and Heritage Management

      Skills you'll gain: Leadership and Management, Business Management, Team Management, Brand Management, Leadership Studies, Brand Strategy, Art History, Data-Driven Decision-Making, Customer Relationship Management, Consumer Behaviour, Customer experience improvement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Understanding and Visualizing Data with Python

      Skills you'll gain: Sampling (Statistics), Data Visualization, Statistics, Matplotlib, Statistical Visualization, Probability & Statistics, Jupyter, Statistical Methods, Data Visualization Software, Data Analysis, Statistical Analysis, Exploratory Data Analysis, Descriptive Statistics, Statistical Inference, Data Collection, NumPy, Histogram, Python Programming

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Market Research and Consumer Behavior

      Skills you'll gain: Survey Creation, Surveys, Market Research, Business Research, Consumer Behaviour, Marketing Strategies, Research Design, Data Analysis, Research Reports, Market Analysis, Research Methodologies, Experimentation, Customer Analysis, Focus Group, Business Marketing, Decision Making

      4.4
      Rating, 4.4 out of 5 stars
      ·
      4.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      SAS

      Getting Started with SAS Programming

      Skills you'll gain: SAS (Software), Data Import/Export, Data Validation, Data Access, Data Manipulation, Exploratory Data Analysis, Data Analysis, SQL, Data Presentation, Microsoft Excel, Descriptive Statistics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.1K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      A

      Amazon Web Services

      Fundamentals of Analytics on AWS

      Skills you'll gain: Data-Driven Decision-Making, Data Lakes, Analytics, Data Architecture, Data Warehousing, Data Management, Data Analysis, Big Data, Business Analytics, Data Storage, Amazon Web Services, Machine Learning, Data Strategy

      4.4
      Rating, 4.4 out of 5 stars
      ·
      23 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Toronto

      Gender Analytics for Innovation

      Skills you'll gain: Diversity Awareness, Diversity and Inclusion, Innovation, Analysis, Design Thinking, Sociology, Market Opportunities, Social Justice, Data Ethics, Risk Mitigation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      314 reviews

      Beginner · Course · 1 - 4 Weeks

    Customer Analytics learners also search

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    1…323334…308

    In summary, here are 10 of our most popular customer analytics courses

    • Engineering Project Management: Initiating and Planning: Rice University
    • Plant Bioinformatic Methods: University of Toronto
    • Healthcare IT Support: Johns Hopkins University
    • What is Social?: Northwestern University
    • NoSQL, Big Data, and Spark Foundations: IBM
    • Renewable Energy and Green Building Entrepreneurship: Duke University
    • Arts and Heritage Management: Università Bocconi
    • Understanding and Visualizing Data with Python: University of Michigan
    • Market Research and Consumer Behavior: IE Business School
    • Getting Started with SAS Programming: SAS

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Customer Analytics

    Customer analytics is a method used by managers and business owners for making business decisions based upon past customer behavior. It uses tools like regression analysis, predictive analytics, and market segmentation to turn data into usable information that can be leveraged for the creation of direct marketing campaigns and other aspects of managing customer relationships. Behaviors customers have exhibited in the past are examined and used as a basis for predicting future behaviors. The information is then used to create campaigns that have an influence on future buying behaviors. This type of analysis serves as a solid basis for making business decisions.‎

    If you're considering a career in management, product development, or marketing, customer analytics is a valuable study area because it serves as the basis of good decision-making in the business world. Effectively applying real-world data about customer behavior using tools, such as predictive analytics, increases the likelihood of successful marketing campaigns. It also helps developers create products that deliver greater customer satisfaction. Additionally, when you have the tools and data on hand that tell you how customers responded to different circumstances in the past, you're able to explain and support the business decisions you make.‎

    Taking online courses on Coursera in customer analytics provides you with the knowledge you need to acquire in a convenient setting supported by experienced instructors. The learning starts with courses that cover the basic, introductory information that forms the foundation of learning customer analysis. The courses then offer the information that guides you all the way through the process of learning specific customer analysis techniques that provide you with information about marketing performance measurement and management. When you understand this customer-centric aspect of business analytics, you're able to apply it to the decisions you make regarding new marketing campaigns and any other business decisions you make that affect your company's customers.‎

    When starting to learn about customer analytics, you need to have strong reading and math skills. The earliest courses allow you to build a foundation of knowledge when beginning to study this area of business analytics. The specifics—such as how to use the data to create a decision tree you can use when making decisions for your job—develop as you work your way through the customer analytics and business analytics courses. Check the listing for information about the course level when choosing a customer analytics course. The courses are marked for beginners, intermediate level students, and advanced level students, which makes it easy for you to choose one that matches your knowledge base in this type of analytical field.‎

    Online Customer Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Customer Analytics skills. Choose from a wide range of Customer Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Customer Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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