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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Branding: The Creative Journey

      Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Storytelling, Production Planning, Logo Design, Brand Management, Content Marketing, Target Audience, Advertising Campaigns, Content Creation, Advertising, Marketing Design, Creative Design, Marketing Communications, Brand Awareness, Proposal Development, Value Propositions, Content Strategy, Consumer Behaviour

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • P

      Pontificia Universidad Católica de Chile

      Gestión Empresarial Exitosa para Pymes

      Skills you'll gain: People Management, Entrepreneurship, Accounting, Financial Management, Business Management, Team Management, Value Propositions, Marketing, Customer experience strategy (CX), Financial Statement Analysis, Sales Management, Business Marketing, Business Planning, Innovation, Recruitment

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.4K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Get Started with Python

      Skills you'll gain: Object Oriented Programming (OOP), Data Analysis, Data Structures, Jupyter, Python Programming, NumPy, Pandas (Python Package), Programming Principles, Scripting, Data Manipulation, Algorithms

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.6K reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Excel Fundamentals for Data Analysis

      Skills you'll gain: Excel Formulas, Microsoft Excel, Data Cleansing, Data Manipulation, Spreadsheet Software, Data Transformation, Data Validation, Data Analysis, Pivot Tables And Charts, Automation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.1K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Tableau Learning Partner

      Tableau Business Intelligence Analyst

      Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Requirements Elicitation, Ad Hoc Reporting, Data Governance, Data Ethics, Tableau Software, Business Analysis, Data Literacy, Data Visualization Software, Data Warehousing, Business Metrics, Dashboard, Statistical Visualization, Extract, Transform, Load, Data Analysis, Spatial Data Analysis, Data Quality, Data Presentation, Interactive Data Visualization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      970 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Fundamentals of Visualization with Tableau

      Skills you'll gain: Data Visualization Software, Data Visualization, Interactive Data Visualization, Dashboard, Tableau Software, Data Presentation, Tree Maps, Data Analysis, Data Import/Export

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Generative AI for Educators & Teachers

      Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Ideation, Verification And Validation, Data Validation, Creative Problem-Solving, AI Personalization, Data Synthesis, Image Analysis, Data Capture, Innovation, Brainstorming, OpenAI, Game Design, Data Analysis, Organizational Skills, Artificial Intelligence, Risk Management Framework, Education Software and Technology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      International Marketing & Cross Industry Growth

      Skills you'll gain: Business Marketing, Hospitality Management, Peer Review, Global Marketing, Marketing, Hospitality, Brand Management, B2B Sales, Customer Service, Innovation, Customer experience strategy (CX), Promotional Strategies, Strategic Marketing, Business-To-Consumer, Consumer Behaviour, Healthcare Industry Knowledge, Target Market, Market Share, Growth Strategies, Digital Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Communicating Business Analytics Results

      Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Business Analytics, Data Visualization Software, Presentations, Data-Driven Decision-Making, Statistical Reporting, Data Analysis, Analytical Skills, Analysis, Technical Communication, Communication

      4.5
      Rating, 4.5 out of 5 stars
      ·
      517 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Washington

      Machine Learning Foundations: A Case Study Approach

      Skills you'll gain: Applied Machine Learning, Feature Engineering, Regression Analysis, Machine Learning, Image Analysis, Artificial Intelligence and Machine Learning (AI/ML), Supervised Learning, Artificial Intelligence, Deep Learning, Classification And Regression Tree (CART), Computer Vision, Application Development, Predictive Modeling, Natural Language Processing, Text Mining, Data Mining, Information Architecture

      4.6
      Rating, 4.6 out of 5 stars
      ·
      14K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Measure and Optimize Social Media Marketing Campaigns

      Skills you'll gain: Marketing Analytics, Social Media Marketing, Social Media Campaigns, Marketing Effectiveness, Social Media Strategy, Digital Advertising, Advertising Campaigns, Social Media, Data Analysis, Data Presentation, Marketing, Business Metrics, Statistical Reporting, Facebook, A/B Testing, Key Performance Indicators (KPIs), Marketing Communications, Performance Reporting, Return On Investment, Presentations

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Introduction to Data Analysis Using Excel

      Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Graphing, Spreadsheet Software, Excel Formulas, Data Analysis, Histogram, Scatter Plots, Data Visualization Software, Data Manipulation, Data Import/Export

      4.7
      Rating, 4.7 out of 5 stars
      ·
      10K reviews

      Mixed · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Branding: The Creative Journey: IE Business School
    • Gestión Empresarial Exitosa para Pymes: Pontificia Universidad Católica de Chile
    • Get Started with Python: Google
    • Excel Fundamentals for Data Analysis: Macquarie University
    • Tableau Business Intelligence Analyst: Tableau Learning Partner
    • Fundamentals of Visualization with Tableau: University of California, Davis
    • Generative AI for Educators & Teachers: Vanderbilt University
    • International Marketing & Cross Industry Growth: Yonsei University
    • Communicating Business Analytics Results: University of Colorado Boulder
    • Machine Learning Foundations: A Case Study Approach: University of Washington

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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