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    • Customer Analytics

    Customer Analytics Courses Online

    Learn customer analytics techniques for data-driven decision-making. Understand how to analyze customer data to improve business strategies.

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    Explore the Customer Analytics Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      A

      Adobe

      Course 2: Introduction to Adobe Commerce

      Skills you'll gain: E-Commerce, Advertising, Scalability, B2B Sales, Merchandising, Order Management, Growth Strategies, Personalized Service, Customer Engagement, Promotions and Campaigns, Real Time Data

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera Instructor Network

      Data and Machine Learning for Technical Product Managers

      Skills you'll gain: Technical Communication, Technical Product Management, Workflow Management, Performance Metric, Data Analysis, Agile Methodology, Project Management, Stakeholder Communications, Communication, Data-Driven Decision-Making, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Large Language Modeling, R Programming

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      BigQuery pour les analystes de données

      Skills you'll gain: Looker (Software), SQL, Big Data, Data Analysis, Analytics, Data Manipulation, Data Transformation, Extract, Transform, Load, Data Warehousing, Data Pipelines, Google Sheets, Statistical Programming, Data Cleansing, Data Visualization Software, Data Import/Export, Google Cloud Platform, Cloud Storage

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Digital Advertising

      Skills you'll gain: Search Engine Marketing, Google Ads, Digital Advertising, Online Advertising, Advertising Campaigns, Pay Per Click Advertising, Paid media, Advertising, Marketing, Keyword Research, Lead Generation, Social Media Campaigns, Marketing Analytics, LinkedIn, Marketing Strategies, B2B Sales, Facebook, Target Audience, Bidding

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      S

      Starweaver

      ChatGPT (and other AI) for Product Management & Innovation

      Skills you'll gain: Product Management, ChatGPT, Generative AI, User Story, Product Roadmaps, Microsoft Copilot, Product Development, Product Strategy, Prompt Engineering, Market Research, Competitive Analysis, Sprint Planning, Agile Methodology, Business Strategy

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Exploratory Data Analysis & Core ML Algorithms

      Skills you'll gain: Exploratory Data Analysis, Data Processing, Predictive Modeling, Classification And Regression Tree (CART), Data Analysis, Machine Learning Algorithms, Regression Analysis, Statistical Modeling, Data Cleansing, Feature Engineering, Supervised Learning, Data Manipulation, Predictive Analytics, Data Visualization

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      U

      University of Colorado Boulder

      Introduction to Bayesian Statistics for Data Science

      Skills you'll gain: Bayesian Statistics, Statistical Inference, Statistical Modeling, Predictive Analytics, Statistical Methods, Data Ethics, Data Science, Probability, Regression Analysis, Analytical Skills, Probability Distribution

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Enterprise Product Management Fundamentals

      Skills you'll gain: Product Development, New Product Development, Product Management, Product Lifecycle Management, Product Roadmaps, Market Research, Microsoft 365, Product Requirements, Technical Product Management, Cross-Functional Collaboration, Project Management Institute (PMI) Methodology, Product Strategy, Market Analysis, Compliance Management, Competitive Analysis, Enterprise Security, Agile Methodology, Prioritization

      4.8
      Rating, 4.8 out of 5 stars
      ·
      30 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Business Management Essentials

      Skills you'll gain: Process Improvement, Process Management, Global Marketing, Business Process, Business Process Management, Financial Statement Analysis, Process Analysis, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, Team Leadership, Strategic Marketing, Organizational Change, Decision Making, Cultural Diversity, Branding, Inventory Accounting, Generally Accepted Accounting Principles (GAAP)

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      259 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      C

      Coursera Instructor Network

      LLM Engineering with RAG: Optimizing AI Solutions

      Skills you'll gain: Prompt Engineering, Large Language Modeling, OpenAI, Scalability, Generative AI, Data Integration, Artificial Intelligence, Performance Tuning, Application Development, Application Programming Interface (API)

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Introduction to Data Science Techniques

      Skills you'll gain: Time Series Analysis and Forecasting, Statistical Analysis, Machine Learning Algorithms, Data Analysis, Data Visualization, Exploratory Data Analysis, Data Presentation, Data Science, Statistical Programming, Statistical Machine Learning, Statistical Reporting, Statistical Methods, Data Cleansing, Forecasting, Applied Machine Learning, Analytics, R Programming, Machine Learning, Regression Analysis, Statistical Modeling

      Build toward a degree

      4.2
      Rating, 4.2 out of 5 stars
      ·
      14 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      C

      Coursera

      Facebook Live: Real-Time Engagement

      Skills you'll gain: Facebook, Live Streaming, Drive Engagement, Scheduling, Social Media, Social Media Strategy, Social Media Content, Customer Engagement, Event Planning, Video Production, Content Strategy, Content Development and Management, Technical Support

      Beginner · Course · 1 - 4 Weeks

    Customer Analytics learners also search

    Customer Success
    Customer Insights
    Marketing Analytics
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    1…313233…308

    In summary, here are 10 of our most popular customer analytics courses

    • Course 2: Introduction to Adobe Commerce: Adobe
    • Data and Machine Learning for Technical Product Managers: Coursera Instructor Network
    • BigQuery pour les analystes de données: Google Cloud
    • Digital Advertising: SkillUp EdTech
    • ChatGPT (and other AI) for Product Management & Innovation: Starweaver
    • Exploratory Data Analysis & Core ML Algorithms: Packt
    • Introduction to Bayesian Statistics for Data Science: University of Colorado Boulder
    • Enterprise Product Management Fundamentals: Microsoft
    • Business Management Essentials: Illinois Tech
    • LLM Engineering with RAG: Optimizing AI Solutions: Coursera Instructor Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Customer Analytics

    Customer analytics is a method used by managers and business owners for making business decisions based upon past customer behavior. It uses tools like regression analysis, predictive analytics, and market segmentation to turn data into usable information that can be leveraged for the creation of direct marketing campaigns and other aspects of managing customer relationships. Behaviors customers have exhibited in the past are examined and used as a basis for predicting future behaviors. The information is then used to create campaigns that have an influence on future buying behaviors. This type of analysis serves as a solid basis for making business decisions.‎

    If you're considering a career in management, product development, or marketing, customer analytics is a valuable study area because it serves as the basis of good decision-making in the business world. Effectively applying real-world data about customer behavior using tools, such as predictive analytics, increases the likelihood of successful marketing campaigns. It also helps developers create products that deliver greater customer satisfaction. Additionally, when you have the tools and data on hand that tell you how customers responded to different circumstances in the past, you're able to explain and support the business decisions you make.‎

    Taking online courses on Coursera in customer analytics provides you with the knowledge you need to acquire in a convenient setting supported by experienced instructors. The learning starts with courses that cover the basic, introductory information that forms the foundation of learning customer analysis. The courses then offer the information that guides you all the way through the process of learning specific customer analysis techniques that provide you with information about marketing performance measurement and management. When you understand this customer-centric aspect of business analytics, you're able to apply it to the decisions you make regarding new marketing campaigns and any other business decisions you make that affect your company's customers.‎

    When starting to learn about customer analytics, you need to have strong reading and math skills. The earliest courses allow you to build a foundation of knowledge when beginning to study this area of business analytics. The specifics—such as how to use the data to create a decision tree you can use when making decisions for your job—develop as you work your way through the customer analytics and business analytics courses. Check the listing for information about the course level when choosing a customer analytics course. The courses are marked for beginners, intermediate level students, and advanced level students, which makes it easy for you to choose one that matches your knowledge base in this type of analytical field.‎

    Online Customer Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Customer Analytics skills. Choose from a wide range of Customer Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Customer Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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