• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Cisco CCNP Security SCOR (Exam 350-701)

      Skills you'll gain: Endpoint Security, Network Security, Endpoint Detection and Response, Hardening, Cryptography, Firewall, Cybersecurity, Intrusion Detection and Prevention, Virtual Private Networks (VPN), Multi-Factor Authentication, Cyber Attacks, Cloud Security, Public Key Infrastructure, Infrastructure Security, Encryption, Role-Based Access Control (RBAC), Cloud Computing, Threat Modeling, Information Systems Security, Patch Management

      5
      Rating, 5 out of 5 stars
      ·
      7 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Marketing e o Consumidor no Ambiente Digital

      Skills you'll gain: Marketing Strategies, Digital Marketing, Marketing, Marketing Analytics, Key Performance Indicators (KPIs), Consumer Behaviour, E-Commerce, Performance Measurement, Customer Insights, Market Analysis

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Marketing with Pictory.AI: Create and Edit Videos

      Skills you'll gain: Video Editing, Video Production, Marketing Materials, Content Creation, Marketing Design, Storytelling, Branding

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      Universidad Nacional Autónoma de México

      Cambio Climático: México en el contexto de América Latina

      Skills you'll gain: Environmental Policy, Social Justice, Environmental Issue, Socioeconomics, Environment, Water Resources, Social Sciences, Mitigation, Environmental Science, International Relations, Public Policies, Environment and Resource Management, Public Health, Systems Thinking, Economics

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Salesforce

      Resumen de ventas y CRM

      Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Sales Process, Salesforce, Sales Pipelines, Sales, B2B Sales, Sales Support, Customer Data Management, Databases, Data Management, Data Cleansing, Business-To-Consumer

      Beginner · Course · 1 - 4 Weeks

    • F

      Fundação Instituto de Administração

      Análise de Segmentação de Mercado

      Skills you'll gain: Exploratory Data Analysis, Customer Analysis, Market Analysis, Marketing Analytics, Market Research, Customer Insights, Big Data, Analytics, Target Market, Data Analysis, Target Audience, R Programming, Statistical Analysis, Marketing, Unsupervised Learning, Data-Driven Decision-Making, Machine Learning Algorithms, Business Strategy, Consumer Behaviour

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Automatic Data Processing, Inc. (ADP)

      Setting Clear Expectations

      Skills you'll gain: Recognizing Others, Team Leadership, Employee Coaching, Team Motivation, Constructive Feedback, Team Management, Expectation Management, Leadership, Internal Communications, Employee Engagement, Communication Strategies

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      The State University of New York

      Multi-Event Facility Enterprises & Management

      Skills you'll gain: Facility Management, Event Management, Legal Risk, Contract Management, Hospitality and Food Services, Event Planning, Data-Driven Decision-Making, Customer Engagement, Risk Management, Marketing Strategies, Insurance, Safety and Security, Budgeting, Advertising

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      Starweaver

      Business Process Outsourcing Strategies in Hospitality

      Skills you'll gain: Vendor Management, Hospitality, Hospitality Management, Vendor Relationship Management, Performance Measurement, Business Process, Business Process Management, Global Marketing, Business Communication, Key Performance Indicators (KPIs), Law, Regulation, and Compliance

      Beginner · Course · 1 - 4 Weeks

    • A

      Alfaisal University | KLD

      الدين الحكومي وعجز الموازنة

      Skills you'll gain: Financial Policy, Public Administration, Economics, Policy, and Social Studies, Economic Development, Economics, Budgeting, Fiscal Management, Public Policies, Policy Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Digital Marketing Tools: Machine Learning and AI

      Skills you'll gain: Apache Hadoop, Marketing Automation, Marketing Analytics, Digital Marketing, Marketing Strategies, Big Data, Marketing, Customer Insights, Machine Learning, Artificial Neural Networks, Deep Learning, Artificial Intelligence, Predictive Analytics

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a no-code one page SMB website with Carrd

      Skills you'll gain: Web Content, Content Management, Wireframing, Web Design and Development

      Beginner · Guided Project · Less Than 2 Hours

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    meta social media marketing capstone
    social media marketing in practice
    genai in social media marketing
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…300301302…372

    In summary, here are 10 of our most popular social media marketing courses

    • Cisco CCNP Security SCOR (Exam 350-701): Packt
    • Marketing e o Consumidor no Ambiente Digital: Fundação Instituto de Administração
    • Marketing with Pictory.AI: Create and Edit Videos: Coursera Project Network
    • Cambio Climático: México en el contexto de América Latina: Universidad Nacional Autónoma de México
    • Resumen de ventas y CRM: Salesforce
    • Análise de Segmentação de Mercado: Fundação Instituto de Administração
    • Setting Clear Expectations: Automatic Data Processing, Inc. (ADP)
    • Multi-Event Facility Enterprises & Management: The State University of New York
    • Business Process Outsourcing Strategies in Hospitality: Starweaver
    • الدين الحكومي وعجز الموازنة : Alfaisal University | KLD

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute. You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.‎

    Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.‎

    No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.‎

    Yes. Social media marketing skills are in high demand for roles in digital marketing, content creation, and brand management. Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok