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    • Qualitative Research Methods

    Qualitative Research Methods Courses Online

    Study qualitative research methods for in-depth data analysis. Learn about interviewing, focus groups, and thematic analysis techniques.

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    Explore the Qualitative Research Methods Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Generative AI Engineering

      Skills you'll gain: Prompt Engineering, Large Language Modeling, Predictive Modeling, Unit Testing, Supervised Learning, Feature Engineering, Generative AI, Keras (Neural Network Library), Deep Learning, Exploratory Data Analysis, Artificial Intelligence, Data Wrangling, ChatGPT, Natural Language Processing, Data Analysis, Jupyter, Unsupervised Learning, PyTorch (Machine Learning Library), Generative AI Agents, Data Ethics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      87K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Business and Financial Modeling

      Skills you'll gain: Risk Modeling, Financial Statements, Probability Distribution, Mathematical Modeling, Statistical Modeling, Portfolio Management, Regression Analysis, Business Modeling, Financial Modeling, Strategic Decision-Making, Risk Management, Presentations, Decision Making, Data Visualization, Microsoft PowerPoint, Predictive Modeling, Investment Management, Data-Driven Decision-Making, Spreadsheet Software, Google Sheets

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Meta Front-End Developer

      Skills you'll gain: Jest (JavaScript Testing Framework), Version Control, UI/UX Research, Usability Testing, Responsive Web Design, Data Structures, Unix Commands, HTML and CSS, Git (Version Control System), Persona (User Experience), GitHub, Interaction Design, User Experience Design, User Interface and User Experience (UI/UX) Design, Bootstrap (Front-End Framework), React.js, Mobile Development, Front-End Web Development, Algorithms, Web Development Tools

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      22K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      Deep Learning

      Skills you'll gain: Computer Vision, Deep Learning, Image Analysis, Natural Language Processing, Artificial Neural Networks, Tensorflow, Supervised Learning, Large Language Modeling, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Applied Machine Learning, PyTorch (Machine Learning Library), Machine Learning, Debugging, Performance Tuning, Keras (Neural Network Library), Python Programming, Machine Learning Algorithms, Analysis, Data Processing

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      146K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: New AI skills
      New AI skills
      G

      Google

      Google UX Design

      Skills you'll gain: Storyboarding, Wireframing, Responsive Web Design, User Experience Design, Design Thinking, User Research, UI/UX Research, Information Architecture, Figma (Design Software), Usability Testing, Professional Networking, User Story, Web Design, Design Reviews, Usability, Presentations, User Experience, Design Research, Ideation, Interviewing Skills

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      90K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Research Proposal: Initiating Research

      Skills you'll gain: Market Research, Proposal Writing, Research Methodologies, Market Analysis, Business Research, Data Collection, Quantitative Research, Business Writing, Sampling (Statistics), Survey Creation, Qualitative Research, Request for Proposal, Client Services, Professional Networking

      4.6
      Rating, 4.6 out of 5 stars
      ·
      921 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Excel Skills for Business

      Skills you'll gain: Microsoft Excel, Dashboard, Excel Formulas, Spreadsheet Software, Data Visualization, Excel Macros, Data Validation, Data Analysis Expressions (DAX), Data Cleansing, Data Modeling, Financial Forecasting, Predictive Modeling, Financial Modeling, Workflow Management, Finance, Data Management, Business Intelligence Software, Consolidation, Data Integrity, Data Entry

      4.9
      Rating, 4.9 out of 5 stars
      ·
      62K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Q

      Queen Mary University of London

      Market Research

      Skills you'll gain: Qualitative Research, Proposal Development, Market Research, Research Reports, Data Collection, Research Design, Research Methodologies, Data Analysis, Statistical Hypothesis Testing, Survey Creation, Statistical Analysis, Surveys, Correlation Analysis, Quantitative Research, Research, Science and Research, Market Analysis, Focus Group, Regression Analysis, Content Performance Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      458 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM AI Engineering

      Skills you'll gain: Prompt Engineering, Large Language Modeling, PyTorch (Machine Learning Library), Supervised Learning, Feature Engineering, Generative AI, Keras (Neural Network Library), Deep Learning, Jupyter, Natural Language Processing, Reinforcement Learning, Unsupervised Learning, Generative AI Agents, Scikit Learn (Machine Learning Library), Image Analysis, Data Manipulation, Tensorflow, Python Programming, Verification And Validation, Artificial Neural Networks

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      20K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Meta Android Developer

      Skills you'll gain: React Native, Android Studio, Restful API, Version Control, UI/UX Research, Usability Testing, Git (Version Control System), Data Structures, Jest (JavaScript Testing Framework), Unix Commands, Android Jetpack, Android Development, Persona (User Experience), GitHub, Interaction Design, Kotlin, User Experience Design, User Interface and User Experience (UI/UX) Design, User Interface (UI), Mobile Development

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Meta React Native

      Skills you'll gain: React Native, Jest (JavaScript Testing Framework), Version Control, UI/UX Research, Usability Testing, Unix Commands, Restful API, Git (Version Control System), Persona (User Experience), GitHub, Interaction Design, User Experience Design, SQL, User Interface and User Experience (UI/UX) Design, User Interface (UI), User Experience, Mobile Development, Design Research, React.js, Web Development Tools

      4.6
      Rating, 4.6 out of 5 stars
      ·
      11K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Quantitative Research

      Skills you'll gain: Surveys, Survey Creation, Quantitative Research, Statistical Analysis, Marketing Analytics, Market Research, Statistical Methods, Data Analysis, Marketing, Target Market, Sample Size Determination, Quality Control

      4.4
      Rating, 4.4 out of 5 stars
      ·
      337 reviews

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular qualitative research methods courses

    • IBM Generative AI Engineering: IBM
    • Business and Financial Modeling: University of Pennsylvania
    • Meta Front-End Developer: Meta
    • Deep Learning: DeepLearning.AI
    • Google UX Design: Google
    • Research Proposal: Initiating Research: University of California, Davis
    • Excel Skills for Business: Macquarie University
    • Market Research: Queen Mary University of London
    • IBM AI Engineering: IBM
    • Meta Android Developer: Meta

    Frequently Asked Questions about Qualitative Research Methods

    Qualitative research methods are techniques used to collect non-numerical data such as video, audio, or text to better understand experiences, concepts, and opinions. There are several common approaches, all with the goal of answering questions, understanding the human side of different issues, and helping you discover how people experience the world around them. Methods may include observations, interviews, focus groups, and visual analysis. Additionally, you can take a variety of approaches for this research, including:

    • Ethnography, when researchers immerse themselves in a group to better grasp the culture • Grounded theory, which involves the collection of data on a specific topic that's used to create theories • Narrative research, during which you analyze how stories are told as a way of understanding the experiences of participants • Action research, which combines theory and practice to create change‎

    It's important to learn about qualitative research methods if you're interested in taking an active role in solving social issues and gaining better insight into human behaviors. Having a grasp on these methods enables you to thoroughly explore everything from social norms to gender roles to cultural beliefs. The data you collect provides context about the role of humans and the human experience as it applies to different issues. You'll discover how the opinions, contradictory behaviors, and emotions all play a role in various situations for a deeper understanding of a variety of subjects, including consumer behavior, how management practices impact businesses, and more.‎

    Typical careers using qualitative research methods include research assistants, project managers, research analysts, interviewers, recruiters, and human resource professionals. Honing your skills in qualitative research opens up a variety of industries to you. For example, in the medical field, qualitative research methods can be used as part of clinical studies and journal articles. In business, you can use qualitative research to develop marketing strategies and perform product testing. You might work for focus group companies, as part of a team within a business or scientific/medical practice, or on your own as a consultant. There are many career options to choose from.‎

    Online qualitative research courses on Coursera are designed to give you a combination of theoretical and hands-on knowledge to better understand the ideas behind qualitative research and how they impact social sciences along with the methods used to collect and interpret information and data. You can choose a qualitative research methods course that provides a thorough overview and the intermediate-level skills needed for data collection and analysis. You'll have a variety of course and specialization options available from Coursera's global partners, which include Emory University, University of Amsterdam, and SOAS University of London—all designed to empower you with the skills you need to start or advance your career.‎

    Online Qualitative Research Methods courses offer a convenient and flexible way to enhance your knowledge or learn new Qualitative Research Methods skills. Choose from a wide range of Qualitative Research Methods courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Qualitative Research Methods, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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