• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Persuasion

    Persuasion Courses Online

    Master persuasion techniques for influencing others. Learn about psychological principles of persuasion and practical applications.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Get in-depth knowledge of a subject by completing a series of courses and projects.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Persuasion Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      The Social Media Landscape

      Skills you'll gain: Social Media, Social Media Strategy, Marketing Communications, Target Audience, Brand Strategy, Shared Media, Persuasive Communication, Stakeholder Engagement, Earned Media, Owned Media, Paid media, Content Creation, Legal Risk, Consumer Behaviour

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Washington

      Dynamic Public Speaking

      Skills you'll gain: Public Speaking, Persuasive Communication, Presentations, Verbal Communication Skills, Microsoft PowerPoint, Oral Expression, Communication, Storytelling, Critical Thinking, Motivational Skills, Constructive Feedback, Performing Arts, Concision, Drive Engagement, Communication Strategies, Target Audience, Writing, Non-Verbal Communication, Problem Solving, Composure

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      S

      Starweaver

      Master Data Storytelling for B2B & B2C Sales

      Skills you'll gain: Data Storytelling, Storytelling, Sales Presentation, Customer Relationship Management (CRM) Software, Sales Strategy, Sales, Customer Relationship Management, B2B Sales, Customer Insights, Data Visualization Software, Dashboard, Business Intelligence, HubSpot CRM, Persuasive Communication, Business Analytics, Salesforce

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Communication For Everyone

      Skills you'll gain: Meeting Facilitation, Public Speaking, Lecturing, Presentations, Active Listening, Storytelling, Communication, Persuasive Communication, Team Leadership, Teamwork, Social Skills, Influencing, Discussion Facilitation, Team Building, Communication Strategies, Leadership, Team Management, Interpersonal Communications, Verbal Communication Skills, Non-Verbal Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      109 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      Universitat Autònoma de Barcelona

      Cómo hablar bien en público

      Skills you'll gain: Public Speaking, Non-Verbal Communication, Verbal Communication Skills, Persuasive Communication, Communication, Critical Thinking, Communication Strategies, Time Management, Assertiveness, Planning, Goal Setting, Adaptability

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.6K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Think Again III: How to Reason Inductively

      Skills you'll gain: Deductive Reasoning, Logical Reasoning, Probability, Sampling (Statistics), Statistics, Correlation Analysis, Scientific Methods

      4.6
      Rating, 4.6 out of 5 stars
      ·
      404 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Writing and Editing: Word Choice and Word Order

      Skills you'll gain: Writing, Storytelling, Editing, Detail Oriented, Communication, Resourcefulness, Decision Making, Creativity, Professionalism

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Think Again I: How to Understand Arguments

      Skills you'll gain: Persuasive Communication, Research, Writing, Oral Expression, Interpersonal Communications, Editing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Present with Purpose: Create/Deliver Effective Presentations

      Skills you'll gain: Presentations, Public Speaking, Persuasive Communication, Microsoft PowerPoint, Verbal Communication Skills, Target Audience, Communication, Storytelling, Non-Verbal Communication, Drive Engagement, Composure

      4.6
      Rating, 4.6 out of 5 stars
      ·
      323 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Principles of Public Relations

      Skills you'll gain: Strategic Communication, Public Relations, Marketing and Public Relations, Corporate Communications, Media Relations, Communication Strategies, Corporate Sustainability, Brand Management, Business Ethics, Persuasive Communication, Professional Networking, Research, Stakeholder Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      590 reviews

      Beginner · Course · 1 - 3 Months

    • U

      Universidade Estadual de Campinas

      Pensamento Crítico, Lógica e Argumentação

      Skills you'll gain: Logical Reasoning, Deductive Reasoning, Liberal Arts, Persuasive Communication, Research, Statistics, Media and Communications, Appeals, Probability & Statistics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      128 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Speaking and Presenting: Poise

      Skills you'll gain: Public Speaking, Verbal Communication Skills, Non-Verbal Communication, Communication, Communication Strategies, Storytelling, Stress Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      185 reviews

      Beginner · Course · 1 - 4 Weeks

    Persuasion learners also search

    Social
    Psychology
    Sociology
    Social Sciences
    Social Psychology
    Learning
    Human Psychology
    Social Skills
    1234…10

    In summary, here are 10 of our most popular persuasion courses

    • The Social Media Landscape: University of Colorado Boulder
    • Dynamic Public Speaking: University of Washington
    • Master Data Storytelling for B2B & B2C Sales : Starweaver
    • Communication For Everyone: Arizona State University
    • Cómo hablar bien en público: Universitat Autònoma de Barcelona
    • Think Again III: How to Reason Inductively: Duke University
    • Writing and Editing: Word Choice and Word Order: University of Michigan
    • Think Again I: How to Understand Arguments: Duke University
    • Present with Purpose: Create/Deliver Effective Presentations: IBM
    • Principles of Public Relations: University of Colorado Boulder

    Frequently Asked Questions about Persuasion

    Persuasion is the art of convincing someone to perform an action or adopt your beliefs. Greek philosopher Aristotle identified three primary modes of persuasion: ethos, pathos, and logos. Ethos involves establishing credibility with the audience. Pathos involves emotional appeals. Logos involves persuading people through facts and logic.‎

    Learning persuasive strategies can benefit you in the workplace as well as your personal life. At work, you may want to persuade your manager to give you a promotion or persuade a new client to put their trust in you. In your relationships, persuasion can help you reach compromises during disagreements with friends and family members or steer them in a positive direction. For example, you might persuade a stubborn friend to seek out a therapist or quit smoking.‎

    A wide range of careers relies on persuasive tactics, including political, sales, and legal positions. Politicians attempt to gain support from the public for their policy agendas. Lawyers use persuasive arguments to win over juries and judges in courtrooms. People in sales, advertising, and marketing positions use a variety of tactics and mediums to convince customers to spend money on a product or service. Nutritionists and therapists use persuasive language to encourage others to make healthier decisions. Agents for artists and athletes use persuasion to get their clients new contracts. Entrepreneurs must convince investors to put faith in new projects. Even religious figures use persuasion to grow their congregations.‎

    Online classes can introduce you to the psychology theories that explain how social influence works. You'll also learn effective ways to reach others through rational arguments and storytelling. Public speaking and writing are common channels of persuasion, so lessons will encourage you to develop both of those skills through exercises. These courses empower you to learn whenever and wherever you want and move at your own pace.‎

    Online Persuasion courses offer a convenient and flexible way to enhance your knowledge or learn new Persuasion skills. Choose from a wide range of Persuasion courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Persuasion, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok