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    • Customer Analytics

    Customer Analytics Courses Online

    Learn customer analytics techniques for data-driven decision-making. Understand how to analyze customer data to improve business strategies.

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    Explore the Customer Analytics Course Catalog

    • N

      Northeastern University

      Master of Science in Data Analytics Engineering

      Skills you'll gain:

      Earn a degree

      Degree · 1 - 4 Years

    • Status: New
      New
      C

      Coursera Instructor Network

      Salesforce CLM & CPQ: Streamlining Contract Operations

      Skills you'll gain: Salesforce, Contract Management, Business Reporting, Systems Integration, Customer Relationship Management (CRM) Software, Sales Management, Workflow Management, Process Optimization, Business Process Automation, Configuration Management, Automation, Compliance Management, Scalability

      Intermediate · Course · 1 - 4 Weeks

    • I

      Indian Statistical Institute

      Postgraduate Diploma in Applied Statistics

      Skills you'll gain: Sampling (Statistics), Time Series Analysis and Forecasting, Sample Size Determination, NumPy, Statistical Machine Learning, Spatial Data Analysis, Statistical Hypothesis Testing, Probability, Database Management Systems, Statistical Modeling, Data Compilation, Economics, Statistical Methods, Dimensionality Reduction, Lifelong Learning, Regression Analysis, Statistics, Surveys, Bayesian Statistics, International Finance

      Postgraduate Diploma · 6 - 12 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Business Model & Product Pitch

      Skills you'll gain: Business Modeling, Entrepreneurship, Growth Strategies, Price Negotiation, Business Planning, Financial Modeling, Cost Accounting, Product Strategy, Product Development, New Product Development, Business Strategies, Value Propositions, Presentations, Business Metrics, Customer Acquisition Management, Market Analysis, Fundraising

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Coursera

      Creating Engaging Content for YouTube

      Skills you'll gain: Video Production, Web Analytics and SEO, Search Engine Optimization, Media Production, Content Development and Management, Content Strategy, Video Editing, Drive Engagement, Content Performance Analysis, Content Creation, Digital Content, Branding, Media Strategy, Marketing Channel, Live Streaming, Growth Strategies, Storytelling

      Beginner · Course · 1 - 4 Weeks

    • P

      Pontificia Universidad Católica de Chile

      Magíster en Ciencia de Datos

      Skills you'll gain: Revenue Management, Data Ethics, Customer Analysis, Descriptive Analytics, FinTech, Database Design, People Analytics, Time Series Analysis and Forecasting, Biostatistics, Predictive Analytics, Statistical Reporting, Unsupervised Learning, Digital Transformation, Deep Learning, Risk Analysis, Bayesian Statistics, Exploratory Data Analysis, Cloud Security, Network Model, Data Visualization

      Earn a degree

      Degree · 1 - 4 Years

    • Status: Free Trial
      Free Trial
      C

      Coursera

      Creating Engaging Content for TikTok

      Skills you'll gain:

      Beginner · Course

    • P

      Pontificia Universidad Católica de Chile

      Certificado en Toma de Decisiones Basadas en Datos

      Skills you'll gain: Descriptive Analytics, Business Analytics, Database Design, NoSQL, Statistical Reporting, SQL, Data Ethics, Digital Transformation, Query Languages, Data Mining, Databases, Data Analysis, R Programming, Big Data, Data-Driven Decision-Making, Predictive Analytics, Organizational Structure, Business Transformation, Business Strategy, Organizational Strategy

      Credit offered

      Mastertrack · 6 - 12 Months

    • P

      Pontificia Universidad Católica de Chile

      Certificado en Modelos Analíticos para la Toma de Decisiones de Negocio

      Skills you'll gain: Descriptive Analytics, Business Analytics, Statistical Reporting, Data Visualization, Data Mining, Dimensionality Reduction, Data Analysis, R Programming, Scientific Visualization, Statistical Modeling, Big Data, Data-Driven Decision-Making, Data Visualization Software, Predictive Modeling, Predictive Analytics, Data Modeling, Analytics, Advanced Analytics, Regression Analysis, Statistical Visualization

      Credit offered

      Mastertrack · 6 - 12 Months

    • U

      University of Illinois at Urbana-Champaign

      Graduate Certificate in Digital Marketing

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • Status: Free Trial
      Free Trial
      C

      Coursera

      Content Creation for TikTok, YouTube, Instagram, Facebook

      Skills you'll gain:

      Beginner · Professional Certificate · 1 - 3 Months

    • P

      Pontificia Universidad Católica de Chile

      Certificado en Introducción a la Ciencia de Datos

      Skills you'll gain: Predictive Analytics, Unsupervised Learning, Data Cleansing, Exploratory Data Analysis, Data Visualization, Dimensionality Reduction, Data Science, Descriptive Analytics, Supervised Learning, Regression Analysis, Scientific Visualization, Data-Driven Decision-Making, Data Processing, Time Series Analysis and Forecasting, Pandas (Python Package), Data Visualization Software, Statistical Machine Learning, Data Manipulation, Statistical Visualization, Machine Learning

      Credit offered

      Mastertrack · 6 - 12 Months

    Customer Analytics learners also search

    Customer Success
    Customer Insights
    Marketing Analytics
    Business Analysis
    Market Research
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    Business English
    1…299300301…303

    In summary, here are 10 of our most popular customer analytics courses

    • Master of Science in Data Analytics Engineering: Northeastern University
    • Salesforce CLM & CPQ: Streamlining Contract Operations: Coursera Instructor Network
    • Postgraduate Diploma in Applied Statistics: Indian Statistical Institute
    • Business Model & Product Pitch: University of Minnesota
    • Creating Engaging Content for YouTube: Coursera
    • Magíster en Ciencia de Datos: Pontificia Universidad Católica de Chile
    • Creating Engaging Content for TikTok: Coursera
    • Certificado en Toma de Decisiones Basadas en Datos: Pontificia Universidad Católica de Chile
    • Certificado en Modelos Analíticos para la Toma de Decisiones de Negocio: Pontificia Universidad Católica de Chile
    • Graduate Certificate in Digital Marketing: University of Illinois at Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Customer Analytics

    Customer analytics is a method used by managers and business owners for making business decisions based upon past customer behavior. It uses tools like regression analysis, predictive analytics, and market segmentation to turn data into usable information that can be leveraged for the creation of direct marketing campaigns and other aspects of managing customer relationships. Behaviors customers have exhibited in the past are examined and used as a basis for predicting future behaviors. The information is then used to create campaigns that have an influence on future buying behaviors. This type of analysis serves as a solid basis for making business decisions.‎

    If you're considering a career in management, product development, or marketing, customer analytics is a valuable study area because it serves as the basis of good decision-making in the business world. Effectively applying real-world data about customer behavior using tools, such as predictive analytics, increases the likelihood of successful marketing campaigns. It also helps developers create products that deliver greater customer satisfaction. Additionally, when you have the tools and data on hand that tell you how customers responded to different circumstances in the past, you're able to explain and support the business decisions you make.‎

    Taking online courses on Coursera in customer analytics provides you with the knowledge you need to acquire in a convenient setting supported by experienced instructors. The learning starts with courses that cover the basic, introductory information that forms the foundation of learning customer analysis. The courses then offer the information that guides you all the way through the process of learning specific customer analysis techniques that provide you with information about marketing performance measurement and management. When you understand this customer-centric aspect of business analytics, you're able to apply it to the decisions you make regarding new marketing campaigns and any other business decisions you make that affect your company's customers.‎

    When starting to learn about customer analytics, you need to have strong reading and math skills. The earliest courses allow you to build a foundation of knowledge when beginning to study this area of business analytics. The specifics—such as how to use the data to create a decision tree you can use when making decisions for your job—develop as you work your way through the customer analytics and business analytics courses. Check the listing for information about the course level when choosing a customer analytics course. The courses are marked for beginners, intermediate level students, and advanced level students, which makes it easy for you to choose one that matches your knowledge base in this type of analytical field.‎

    Online Customer Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Customer Analytics skills. Choose from a wide range of Customer Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Customer Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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