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    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

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    Explore the Product Marketing Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Build a Full Website using WordPress

      Skills you'll gain: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Design, Blogs, Content Development and Management, Social Media

      4.4
      Rating, 4.4 out of 5 stars
      ·
      4.2K reviews

      Advanced · Guided Project · Less Than 2 Hours

    • É

      École Nationale des Ponts et Chaussées

      Mastering bitumen for better roads and innovative applications

      Skills you'll gain: Environmental Engineering, Environment Health And Safety, Civil Engineering, Transportation Operations, Construction, Market Dynamics, Transportation, Supply Chain, and Logistics, Material Handling, Chemical Engineering, Product Testing, Technical Standard, Performance Testing, Manufacturing Processes, Laboratory Testing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Microsoft

      Microsoft UX Design

      Skills you'll gain: Storyboarding, User Research, Information Architecture, User Experience Design, Design Thinking, Prototyping, Usability Testing, User Experience, Persona (User Experience), Wireframing, Design Research, User Interface and User Experience (UI/UX) Design, Interaction Design, Web Content Accessibility Guidelines, Human Centered Design, Figma (Design Software), Usability, User Interface (UI) Design, User Centered Design, Design

      4.6
      Rating, 4.6 out of 5 stars
      ·
      406 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • I

      IBM

      Introduction to Computer Vision and Image Processing

      Skills you'll gain: Computer Vision, Image Analysis, Artificial Neural Networks, IBM Cloud, Keras (Neural Network Library), Cloud Applications, Deep Learning, Tensorflow, Visualization (Computer Graphics), PyTorch (Machine Learning Library), Artificial Intelligence and Machine Learning (AI/ML), Computer Programming, Application Deployment, Augmented Reality, Machine Learning, Data Processing

      4.3
      Rating, 4.3 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      O

      Olay

      Introduction to Cosmetic Science and Ingredients

      Skills you'll gain: Laboratory Experience, Quality Control, Product Development, Packaging and Labeling, Quality Assurance, Laboratory Equipment, Prototyping, Product Quality (QA/QC), New Product Development, Statistical Process Controls, Product Design, Good Manufacturing Practices, Quality Management, Quality Management Systems, Product Testing, Laboratory Testing, Chemistry, Safety Training, Personal Care, Safety Assurance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      410 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      High-Impact Business Writing

      Skills you'll gain: Business Writing, Business Correspondence, Concision, Editing, Grammar, Proofreading, Business Communication, Report Writing, Global Marketing, Writing, Target Audience, Communication, Virtual Teams, Press Releases, Persuasive Communication, Presentations, Communication Strategies

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad de Palermo

      Dirección y Gestión de Negocios

      Skills you'll gain: Human Capital, Human Resource Strategy, Human Resources Management and Planning, Business Process Management, Branding, IT Management, Marketing, Talent Management, Brand Management, Business Process Improvement, Business Economics, Strategic Marketing, Operations Management, Leadership Development, Continuous Improvement Process, Value Propositions, Market Dynamics, Economics, Economic Development, Business

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.5K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of London

      Virtual Reality

      Skills you'll gain: Virtual Reality, Augmented and Virtual Reality (AR/VR), Unity Engine, Video Game Development, Visualization (Computer Graphics), Computer Graphics, Game Design, Virtual Environment, Prototyping, Interaction Design, Storyboarding, User Interface (UI), Human Computer Interaction, Animations, Ideation, Usability Testing, Human Machine Interfaces, Display Devices, Technical Design, Usability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing Analytics in Practice

      Skills you'll gain: Data Storytelling, Marketing Analytics, Google Analytics, Web Analytics, Analytics, Trend Analysis, Digital Marketing, Data Analysis, Marketing, Digital Advertising, Data Collection, Information Privacy

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Fundamentos Estratégicos Empresariales

      Skills you'll gain: Business Planning, ISO 9000 Series, Quality Management Systems, Strategic Marketing, Marketing, Organizational Strategy, Governance, Financial Analysis, Marketing Planning, Corporate Strategy, Financial Statements, Operations Management, Working Capital, Organizational Structure, Business Strategies, Market Analysis, Quality Management, Market Research, Financial Controls, Product Quality (QA/QC)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Meta Social Media Marketing Capstone

      Skills you'll gain: Marketing Analytics, Social Media Marketing, Campaign Management, Communication, Analysis, Presentations, Social Media, Digital Marketing, Marketing, Marketing Strategies, Marketing Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      655 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Google UX Design (PT)

      Skills you'll gain: Adobe XD, User Experience Design, Usability Testing, Figma (Design Software), Responsive Web Design, Wireframing, Information Architecture, User Experience, Prototyping, UI/UX Research, Presentations, Design Reviews, User Story, Storyboarding, Mockups, Ideation, Software Documentation, User Research, User Centered Design, Web Design

      4.9
      Rating, 4.9 out of 5 stars
      ·
      2.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    Product Marketing learners also search

    Product Management
    Product Development
    Marketing Management
    Beginner Product Management
    Software Product Management
    Business
    Brand And Product Management
    Business Management
    1…293031…264

    In summary, here are 10 of our most popular product marketing courses

    • Build a Full Website using WordPress: Coursera Project Network
    • Mastering bitumen for better roads and innovative applications: École Nationale des Ponts et Chaussées
    • Microsoft UX Design: Microsoft
    • Introduction to Computer Vision and Image Processing: IBM
    • Introduction to Cosmetic Science and Ingredients: Olay
    • High-Impact Business Writing: University of California, Irvine
    • Dirección y Gestión de Negocios: Universidad de Palermo
    • Virtual Reality: University of London
    • Digital Marketing Analytics in Practice: University of Illinois Urbana-Champaign
    • Fundamentos Estratégicos Empresariales: Universidad Nacional Autónoma de México

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Product Marketing

    Product marketing is the promotion and sales of a specific product or service to consumers, an ongoing process continuing throughout the product lifecycle. Successful product marketing seeks to maximize customer lifetime value by not only finding the right customers but retaining them over the long term. This is especially important in the era of digital products, where you can quickly lose users if you fail to keep them engaged on an ongoing basis.

    As with marketing more generally, successful product marketing starts with knowing your customer. Market research often combines qualitative analysis from customer surveys and interviews with data-driven customer analytics, which is an increasingly powerful approach with today’s wealth of data on buying behavior and product usage. These findings can be used to divide potential customers into groups as part of a market segmentation analysis, which can then be used to create personas that capture how different customers find and use your product.

    Product marketing teams use this information to formulate a marketing strategy that starts with the product launch, which may use digital, broadcast, or other marketing channels depending on the best way to reach your target customers. After launch, a marketing plan may include elements including subsequent advertising to find new customers, e-mail nurture sequences to keep current users engaged, and promotional offers for different market segments. Throughout this cycle, savvy product marketers may use A/B testing and extensive customer analytics to continually refine their efforts.‎

    Product marketing teams bring together a variety of skills, as this field brings together product development, marketing, and sales. Software developers must be able to work with product marketing teams to incorporate customer insights into app functionality and user experience (UX). Graphic designers are needed to help develop a visual brand identity for products that will appeal to target customers. And digital marketing specialists and copywriters work to analyze and optimize communications around launch as well as ongoing nurture campaigns.

    Advertising and marketing managers are responsible for determining overarching product marketing strategy and coordinating the work of these teams to ensure that marketing plans are executed successfully and on schedule. According to the Bureau of Labor Statistics, professionals in these managerial roles earned a median annual salary of $135,900 in 2019. Advertising and marketing managers may have a bachelor’s degree from a wide range of subjects, ranging from journalism to computer science to visual arts.‎

    Absolutely! Coursera has partnered with top-ranked universities such as the University of Virginia, the University of Illinois at Urbana-Champaign, and IE business school to offer a variety of courses and Specializations in product marketing and related subjects. You can learn remotely on a flexible schedule, enabling you to fit this valuable online education into your current work or family life. And, with significantly lower tuition than on-campus programs, learning online with Coursera is a great deal that practically sells itself.‎

    Before you start to learn product marketing, it’s important to have a background in consumer behavior, promotion, video production, public relations, or writing. That would help you on the creative side of product marketing. You might also have a tech-oriented background in data science, as much of today’s online product marketing is analyzed from online clicks, search results, and social media likes and follows. Having a background in sales, strategy, public relations, and media could also help you to learn product marketing. Other skills that might be useful before learning product marketing could also include an agreeable personality, good listening, and solid presentation skills. Becoming interested in product marketing means you might be enthusiastic about learning how products can evolve through marketing over the lifespan of a brand. This enthusiasm might apply to all kinds of products, from lawnmowers to apparel products.‎

    The kinds of people who are best suited for roles in product marketing are those who might have a creative take or a fresh outlook on products and online shopping, and those who know the tastes of target demographics for individual products. People who work in product marketing usually have the ability to gauge consumer preferences from online and offline sales and use the data from these sales to evolve or tweak their products to respond to consumers. These marketing professionals often also have extensive knowledge of the product’s benefits and can communicate these well to consumers, vendors, and manufacturers.‎

    If you are a person who loves to help develop the look and feel of a particular product, whether in software or in manufacturing, you may be a good fit for a role in product marketing. This type of role involves a mix of creative energies and analytical fundamentals. Product marketers may have brilliantly creative ideas for a product, but at the same time, need to balance those creative pursuits with the analytical insights gleaned from the data collected about the product. Learning product marketing may be right for you if you love how products get created, how they benefit the target audience, and what product additions can make the original product even more valuable.‎

    Online Product Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Product Marketing skills. Choose from a wide range of Product Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Product Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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