• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Creating a Technology Startup Company

      Skills you'll gain: Target Market, Persona Development, Systems Thinking, Technical Management, Business Modeling, Product Lifecycle Management, Entrepreneurship, Business Planning, Operations Management, Market Analysis, New Product Development, Governance, Performance Metric, Leadership, Business Strategy, Recruitment Strategies

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Customer Support digital transformation with HubSpot

      Skills you'll gain: HubSpot CRM, Digital Transformation, Customer Relationship Management, Customer Support, Business Transformation, Process Analysis, Technology Strategies, Process Improvement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      U

      University of Michigan

      Generative AI Teach-Out

      Skills you'll gain: ChatGPT, Generative AI, Large Language Modeling, Data Ethics, AI Personalization, Artificial Intelligence, Natural Language Processing, Economics, Policy, and Social Studies, Law, Regulation, and Compliance, Social Sciences, Healthcare Industry Knowledge

      4.3
      Rating, 4.3 out of 5 stars
      ·
      6 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create an Organizational Company Chart with Canva

      Skills you'll gain: Marketing Design, Organizational Structure, Marketing Collateral, Presentations, Dashboard, User Accounts

      4.8
      Rating, 4.8 out of 5 stars
      ·
      11 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • I

      Indian Institute for Human Settlements

      Reimagining Education for Equity

      Skills you'll gain: Social Justice, Child Development, Community Development, Working With Children, Education and Training, Higher Education, Pedagogy, Cultural Diversity, Teaching, Social Studies, Curriculum Development, Policy Analysis, Diversity Equity and Inclusion Initiatives

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Crea imprimibles digitales de enseñanza con Canva

      Skills you'll gain: Canva (Software), Design, Design Elements And Principles, Graphic and Visual Design, Digital Design, Developing Training Materials, Color Theory, Journals, Digital Publishing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      12 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Crea tu primer embudo de conversión y CRM con HubSpot

      Skills you'll gain: HubSpot CRM, Revenue Forecasting, Customer Relationship Management, Sales Management, Sales Pipelines, Sales Process, Customer Acquisition Management, Customer Communications Management, Lead Generation

      4.3
      Rating, 4.3 out of 5 stars
      ·
      10 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Création D'Identité Visuelle En Utilisant Canva

      Skills you'll gain: Canva (Software), Style Guides, Logo Design, Marketing Design, Brand Strategy, Marketing Materials, Branding, Brand Marketing, Brand Management, Graphic Design, Organizational Skills, Media Strategy, Multimedia, Project Design

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Pesquisa de Mercado e a Gestão Estratégica de Marketing

      Skills you'll gain: Marketing Strategies, Market Research, Strategic Marketing, Marketing Management, Marketing Analytics, Market Intelligence, Data-Driven Decision-Making, Customer Insights, Consumer Behaviour, Target Market, A/B Testing, Digital Marketing, Statistical Hypothesis Testing

      5
      Rating, 5 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • J

      Johns Hopkins University

      Responsible Reporting on Suicide for Journalists

      Skills you'll gain: Journalism, Injury Prevention, Public Health, Media and Communications, Health Disparities, Interviewing Skills, Advocacy, Mental Health, Cultural Sensitivity, Ethical Standards And Conduct

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      J

      Johns Hopkins University

      Let's talk about it: A Health and Immigration Teach Out

      Skills you'll gain: Health Disparities, Health Equity, Community Health, Social Justice, Health Care Administration, Preventative Care, Health Care, Advocacy, Health Policy, Cultural Responsiveness, Community Outreach, Public Health and Disease Prevention, Oncology, Immigration Law, Patient Education And Counseling, Diversity Equity and Inclusion Initiatives, Discussion Facilitation, Healthcare Ethics, Maternal Health

      4.5
      Rating, 4.5 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      ChatGPT + Zapier: Easy Inbox Intelligence for Smarter Email

      Skills you'll gain: Calendar Management, Organizational Skills, Gmail, ChatGPT, Google Workspace, Data Integration, Generative AI, Business Process Automation, Real Time Data, Automation

      5
      Rating, 5 out of 5 stars
      ·
      9 reviews

      Mixed · Course · 1 - 4 Weeks

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    meta social media marketing capstone
    social media marketing in practice
    genai in social media marketing
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…278279280…370

    In summary, here are 10 of our most popular social media marketing courses

    • Creating a Technology Startup Company: University of Colorado Boulder
    • Customer Support digital transformation with HubSpot: Coursera Project Network
    • Generative AI Teach-Out: University of Michigan
    • Create an Organizational Company Chart with Canva: Coursera Project Network
    • Reimagining Education for Equity: Indian Institute for Human Settlements
    • Crea imprimibles digitales de enseñanza con Canva : Coursera Project Network
    • Crea tu primer embudo de conversión y CRM con HubSpot: Coursera Project Network
    • Création D'Identité Visuelle En Utilisant Canva: Coursera Project Network
    • Pesquisa de Mercado e a Gestão Estratégica de Marketing: Fundação Instituto de Administração
    • Responsible Reporting on Suicide for Journalists: Johns Hopkins University

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute. You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.‎

    Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.‎

    No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.‎

    Yes. Social media marketing skills are in high demand for roles in digital marketing, content creation, and brand management. Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok