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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • Status: Free Trial
      Free Trial
      P

      Packt

      Advanced Semantic Processing

      Skills you'll gain: Natural Language Processing, Semantic Web, Data Processing, Text Mining, Applied Machine Learning, Dimensionality Reduction, Unstructured Data, Artificial Neural Networks, Feature Engineering, Linear Algebra, Unsupervised Learning, Statistical Methods

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Virginia

      디지털 전환

      Skills you'll gain: Digital Transformation, Technology Strategies, Design Thinking, Business Technologies, Business Process Reengineering, Business Strategies, Market Dynamics, Competitive Analysis, Business Economics, Emerging Technologies, Innovation, Data-Driven Decision-Making

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Digital Marketing Tools: Machine Learning and AI

      Skills you'll gain: Apache Hadoop, Marketing Automation, Marketing Analytics, Digital Marketing, Marketing Strategies, Big Data, Marketing, Customer Insights, Machine Learning, Artificial Neural Networks, Deep Learning, Artificial Intelligence, Predictive Analytics

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Machine Learning and Emerging Technologies in Cybersecurity

      Skills you'll gain: Intrusion Detection and Prevention, Threat Detection, Computer Security Incident Management, Cybersecurity, Incident Response, Applied Machine Learning, Network Security, Machine Learning Algorithms, Machine Learning, Unsupervised Learning, Supervised Learning, Deep Learning, Artificial Neural Networks

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      How to find customers by uploading contacts on Twitter

      Skills you'll gain: Social Media, Microsoft Outlook, Instagram, Customer Acquisition Management, Facebook, Social Media Marketing, Gmail, Target Audience, Customer Relationship Building, Data Import/Export

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      沃顿商务基础毕业项目 (中文版)

      Skills you'll gain: Financial Modeling, Operations Management, Market Opportunities, Business Strategy, Go To Market Strategy, Production Planning, Marketing Planning, Risk Analysis, Business Communication, Business Analysis, Strategic Communication, Financial Analysis, Cash Flow Forecasting, New Product Development

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      American Psychological Association

      t-Tests of Hypotheses About Means

      Skills you'll gain: Sample Size Determination, Statistical Hypothesis Testing, Statistical Methods, Quantitative Research, Statistical Analysis, Probability & Statistics, Statistical Inference, Statistics, Probability Distribution, Data Analysis, Research Design, Psychology

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Università di Napoli Federico II

      Asset Pricing Models

      Skills you'll gain: Securities (Finance), Portfolio Management, Equities, Investments, Financial Market, Finance, Fixed Asset, Risk Modeling, Derivatives, Asset Management, Capital Markets, Statistical Methods, Financial Analysis, Return On Investment, Risk Analysis, Regression Analysis, Time Series Analysis and Forecasting, Estimation

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      C

      Coursera Instructor Network

      GenAI for Financial Analysts: Essential Predictive Analytics

      Skills you'll gain: Generative AI, Financial Forecasting, Predictive Modeling, Financial Data, Market Data, Predictive Analytics, Financial Analysis, Portfolio Management, Data Literacy, Risk Management, Spreadsheet Software, Financial Reporting, Artificial Intelligence, Investments, Interactive Data Visualization, Power BI

      Beginner · Course · 1 - 4 Weeks

    • N

      National Taiwan University

      International Communication and East Asian Affairs (3)

      Skills you'll gain: Journalism, Large Language Modeling, Media and Communications, Electronic Media, Storytelling, International Relations, Research, Writing, Natural Language Processing, Digital Communications, Emerging Technologies

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Alternative Investments As We Age: Building Wealth

      Skills you'll gain: Wealth Management, Finance, Financial Analysis, Financial Planning, Investments, Decision Making, Portfolio Management, Asset Management, Behavioral Economics, Investment Management, Private Equity, Real Estate

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      American Psychological Association

      How to Create and Explore a Data Set

      Skills you'll gain: Data Visualization, Plot (Graphics), Histogram, Data Analysis, Exploratory Data Analysis, Analysis, Graphing, Data Visualization Software, Data Literacy, Descriptive Statistics, Statistics, Probability & Statistics, Data Management, Research, Psychology

      Beginner · Course · 1 - 3 Months

    Market Research learners also search

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    1…275276277…311

    In summary, here are 10 of our most popular market research courses

    • Advanced Semantic Processing: Packt
    • 디지털 전환: University of Virginia
    • Digital Marketing Tools: Machine Learning and AI: University of Maryland, College Park
    • Machine Learning and Emerging Technologies in Cybersecurity: Johns Hopkins University
    • How to find customers by uploading contacts on Twitter: Coursera Project Network
    • 沃顿商务基础毕业项目 (中文版): University of Pennsylvania
    • t-Tests of Hypotheses About Means: American Psychological Association
    • Asset Pricing Models: Università di Napoli Federico II
    • GenAI for Financial Analysts: Essential Predictive Analytics: Coursera Instructor Network
    • International Communication and East Asian Affairs (3): National Taiwan University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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