What are the best social media marketing courses on Coursera?

Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute . You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.

Can I learn social media marketing for free on Coursera?

Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a social media marketing course?

You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.

Do I need any experience to start learning social media marketing?

No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.

Can social media marketing courses on Coursera help me get a job?

Yes. Social media marketing skills are in high demand for roles in digital marketing , content creation, and brand management . Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.

Top Social Media Marketing Courses - Learn Social Media Marketing Online

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Find the Best Social Media Marketing Course for Your Goals

Status: Free Trial
University of California San Diego
Computational Thinking for K-12 Educators: Abstraction, Methods, and Lists
Skills you'll gain: Computational Thinking, Debugging, Programming Principles, Technical Communication, Computer Programming, Event-Driven Programming, Program Development, Data Structures, Algorithms, Student Engagement, Graphical Tools
Beginner · Course · 1 - 3 Months
Coursera Instructor Network
Understanding Large Language Models in Business
Skills you'll gain: Large Language Modeling, Trend Analysis, Real Time Data, Analytics, OpenAI, Business Marketing, Prompt Engineering, Business Strategy, Application Programming Interface (API), Business Modeling, Generative AI, ChatGPT, Technology Roadmaps, Software Development, Natural Language Processing, Artificial Neural Networks, Content Marketing, Artificial Intelligence, Customer experience improvement
4.5
Rating, 4.5 out of 5 stars
10 reviews
Beginner · Course · 1 - 4 Weeks
University of Michigan
Erfolgreich Verhandeln: Strategien und Fähigkeiten
Skills you'll gain: Negotiation, Contract Negotiation, Mediation, Conflict Management, Communication, Relationship Building, Influencing, Planning, Decision Making, Business Ethics, Cultural Diversity
4.4
Rating, 4.4 out of 5 stars
8 reviews
Mixed · Course · 1 - 3 Months
University of Colorado Boulder
William Shakespeare's Romeo & Juliet: An Actor's Perspective
Skills you'll gain: Performing Arts, Oral Expression, Storytelling, Liberal Arts
5
Rating, 5 out of 5 stars
6 reviews
Beginner · Course · 1 - 3 Months
Status: Free
Coursera Project Network
Create a business profile on Twitter
Skills you'll gain: Social Media Management, Social Media, Account Management
Beginner · Guided Project · Less Than 2 Hours
ESSEC Business School
Deploying the circular economy within organisations
Skills you'll gain: Corporate Sustainability, Business Transformation, Waste Minimization, Organizational Strategy, Environmental Management Systems, Systems Thinking, Environmental Issue, Business Modeling, Innovation, Natural Resource Management, Product Lifecycle Management, Stakeholder Engagement
4.3
Rating, 4.3 out of 5 stars
10 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Scrimba
Build a Responsive Website with HTML and CSS
Skills you'll gain: Responsive Web Design, HTML and CSS, Web Design, Web Design and Development, Front-End Web Development, Application Deployment, Mobile Development
4.7
Rating, 4.7 out of 5 stars
12 reviews
Intermediate · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Develop Linkedin designs with Visme
Skills you'll gain: Promotional Materials, Marketing Materials, LinkedIn, Content Creation, Social Media Content, Social Media, Digital Content
4.7
Rating, 4.7 out of 5 stars
6 reviews
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
How to edit photos for Social media with Canva
Skills you'll gain: Canva (Software), Photo Editing, Instagram, Social Media Content, Social Media, Content Creation, Social Media Marketing, User Accounts, Dashboard
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
University of Colorado Boulder
Storying the Self: Telling our Stories
Skills you'll gain: Constructive Feedback, Storytelling, Empathy, Relationship Building, Oral Expression, Emotional Intelligence, Communication, Writing and Editing, Public Speaking, Content Creation, Creativity, Media Production
Beginner · Course · 1 - 4 Weeks
Status: New
Packt
Feedback Skills
Skills you'll gain: Constructive Feedback, Verbal Communication Skills, Communication, Business Communication, Interpersonal Communications, Communication Strategies, Active Listening, Emotional Intelligence, Social Skills, Tactfulness, Empathy, Performance Review, Performance Management, Collaboration, Personal Development
4.7
Rating, 4.7 out of 5 stars
17 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Xbox
Designing with GenAI and Capstone Project
Skills you'll gain: Design Reviews, Game Design, Generative AI, Adobe Creative Cloud, Graphic Design, Data Ethics, Adobe Photoshop, Graphic and Visual Design, Design, Design Strategies, Design Research, Oral Expression, Prompt Engineering, Creativity
Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular social media marketing courses

Computational Thinking for K-12 Educators: Abstraction, Methods, and Lists: University of California San Diego
Understanding Large Language Models in Business: Coursera Instructor Network
Erfolgreich Verhandeln: Strategien und Fähigkeiten: University of Michigan
William Shakespeare's Romeo & Juliet: An Actor's Perspective: University of Colorado Boulder
Create a business profile on Twitter: Coursera Project Network
Deploying the circular economy within organisations: ESSEC Business School
Build a Responsive Website with HTML and CSS: Scrimba
Develop Linkedin designs with Visme : Coursera Project Network
How to edit photos for Social media with Canva: Coursera Project Network
Storying the Self: Telling our Stories: University of Colorado Boulder

Social Media Marketing Courses