What are the best digital marketing courses on Coursera?

Top digital marketing courses include programs from institutions like the University of Illinois , Meta , and Google . You can explore topics like SEO , social media marketing , email campaigns , analytics , and marketing strategy—all at your own pace.

Can I learn digital marketing for free on Coursera?

Yes. Many courses offer a free audit option, allowing you to access video lectures and reading materials without cost. To complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a digital marketing course?

Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email , social media , and search engines .

Do I need marketing experience to start learning digital marketing?

No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO , paid ads, or influencer marketing .

Can a Coursera digital marketing course help me get a job?

Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.

Are there free digital marketing courses or certifications available on Coursera?

Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.

Top Digital Marketing Courses - Learn Digital Marketing Online

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Find the Best Digital Marketing Course for Your Goals

Coursera Project Network
Cómo escribir resumen creativo para proyectos en Mailchimp
Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Campaign Management, Email Marketing, Advertising Campaigns, Content Marketing, Marketing, Target Audience
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
دمج التطبيقات في لوحة معلومات هووتسويت
Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Facebook, Dashboard, Account Management, Business Software, Pinterest, LinkedIn, Scheduling
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Créer une présentation d’entreprise avec Piktochart
Skills you'll gain: Presentations, User Accounts, Account Management, Data Visualization, Data Storytelling, Content Creation
Beginner · Guided Project · Less Than 2 Hours
Status: New
Coursera Project Network
Data Querying in C#: Ecommerce Analytics API
Skills you'll gain: Relational Databases, API Design, ASP.NET, Object-Relational Mapping, Databases, Query Languages, Back-End Web Development, Application Programming Interface (API), Restful API, Code Review, Database Design, SQL, Data Access, Data Manipulation, C# (Programming Language)
Intermediate · Guided Project · Less Than 2 Hours
Coursera Project Network
Comment Configurer une Campagne D'adeptes
Skills you'll gain: Target Audience, Advertising Campaigns, Social Media Campaigns, Campaign Management, Online Advertising, Digital Advertising, Promotions and Campaigns
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Créer un profil d'entreprise sur Twitter
Skills you'll gain: Social Media, Social Media Management, Social Media Strategy, Professional Networking, User Accounts, Branding
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Construire votre audience sur Facebook Audience Insights
Skills you'll gain: Target Audience, Facebook, Marketing Analytics, Customer Insights, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours
Google Cloud
Gemini in Google Docs - Português Brasileiro
Skills you'll gain: Google Docs, Generative AI, Google Workspace, Prompt Engineering, Collaborative Software, Content Creation
Beginner · Course · 1 - 4 Weeks
University of Maryland, College Park
Sports Marketing and Today's College Athlete
Skills you'll gain: Contract Review, Intellectual Property, Marketing, Brand Awareness, Social Media Content, Branding, Brand Management, Business Marketing, Marketing Strategies, Market Opportunities, Legal Research
Beginner · Course · 1 - 4 Weeks
Packt
Interactive Web Content Using AJAX and JSON in JavaScript
Skills you'll gain: Ajax, JSON, Javascript, Application Programming Interface (API), Web Development, Development Environment, Restful API, Web Applications, Hypertext Markup Language (HTML), GitHub, Data Structures
Intermediate · Course · 1 - 4 Weeks
Status: Free Trial
Packt
Advanced AJAX Techniques and Final Projects
Skills you'll gain: Server Side, Restful API, Ajax, Full-Stack Web Development, API Design, Node.JS, Postman API Platform, Web Applications, Application Programming Interface (API), Back-End Web Development, Web Servers, Web Development Tools, Web Development, Javascript, Front-End Web Development, Test Tools, JSON, Middleware
Advanced · Course · 1 - 3 Months
Status: New
Coursera Instructor Network
GenAI for Account Managers: Personalizing Client Engagement
Skills you'll gain: Account Management, Client Services, AI Personalization, Customer Engagement, Generative AI Agents, Customer Communications Management, Personalized Service, Customer Insights, Prompt Engineering, Communication, ChatGPT, Scalability, HubSpot CRM, Predictive Modeling, Business Process Automation, Business Ethics, Workflow Management, Automation
Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular digital marketing courses

Cómo escribir resumen creativo para proyectos en Mailchimp: Coursera Project Network
دمج التطبيقات في لوحة معلومات هووتسويت: Coursera Project Network
Créer une présentation d’entreprise avec Piktochart: Coursera Project Network
Data Querying in C#: Ecommerce Analytics API: Coursera Project Network
Comment Configurer une Campagne D'adeptes: Coursera Project Network
Créer un profil d'entreprise sur Twitter: Coursera Project Network
Construire votre audience sur Facebook Audience Insights: Coursera Project Network
Gemini in Google Docs - Português Brasileiro: Google Cloud
Sports Marketing and Today's College Athlete: University of Maryland, College Park
Interactive Web Content Using AJAX and JSON in JavaScript: Packt

Digital Marketing Courses