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    • Customer Analytics

    Customer Analytics Courses Online

    Learn customer analytics techniques for data-driven decision-making. Understand how to analyze customer data to improve business strategies.

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    Explore the Customer Analytics Course Catalog

    • U

      Universidade de São Paulo

      Marketing Digital

      Skills you'll gain: Search Engine Marketing, Digital Marketing, Email Marketing, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics, Return On Investment, Performance Measurement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.3K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Predictive Modeling and Analytics

      Skills you'll gain: Predictive Analytics, Data Visualization, Data Modeling, Business Analytics, Data Analysis, Statistical Modeling, Data-Driven Decision-Making, Regression Analysis, Machine Learning Methods, Supervised Learning, Decision Tree Learning, Data Cleansing, Artificial Neural Networks

      3.6
      Rating, 3.6 out of 5 stars
      ·
      602 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      Natural Language Processing in TensorFlow

      Skills you'll gain: Tensorflow, Natural Language Processing, Generative AI, Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, Text Mining, Data Processing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.5K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Fractal Data Science

      Skills you'll gain: Data Storytelling, Decision Making, Critical Thinking, Database Design, Data Manipulation, Data Presentation, Power BI, Data Visualization, Exploratory Data Analysis, Feature Engineering, Interactive Data Visualization, Data Analysis Expressions (DAX), Human Centered Design, Storyboarding, SQL, Applied Machine Learning, Problem Solving, Data Modeling, Machine Learning, Machine Learning Algorithms

      4.5
      Rating, 4.5 out of 5 stars
      ·
      345 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Applied Data Science Capstone

      Skills you'll gain: Plotly, Exploratory Data Analysis, Predictive Modeling, Data Science, Data-Driven Decision-Making, Data Presentation, Data Analysis, Pandas (Python Package), Web Scraping, Statistical Modeling, Data Wrangling, Machine Learning Methods, Data Collection

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.3K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Demand Analytics

      Skills you'll gain: Demand Planning, Data Collection, Forecasting, Supply Chain Planning, Statistical Modeling, Data Processing, Market Dynamics, Time Series Analysis and Forecasting, Trend Analysis, Regression Analysis, Exploratory Data Analysis, Data Validation, Data Analysis Software

      4.6
      Rating, 4.6 out of 5 stars
      ·
      290 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Statistics with Python

      Skills you'll gain: Statistical Hypothesis Testing, Sampling (Statistics), Statistical Modeling, Statistical Methods, Statistical Inference, Statistics, Bayesian Statistics, Data Visualization, Matplotlib, Statistical Visualization, Probability & Statistics, Statistical Analysis, Jupyter, Statistical Programming, Regression Analysis, Data Visualization Software, Predictive Modeling, Data Analysis, Exploratory Data Analysis, Descriptive Statistics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.3K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Epidemiology in Public Health Practice

      Skills you'll gain: Epidemiology, Public Health, Spatial Data Analysis, Data Presentation, Public Health and Disease Prevention, Geographic Information Systems, Health Policy, Chronic Diseases, Health Systems, Infectious Diseases, Biostatistics, Risk Analysis, Investigation, Community Health, Health Care, Data Analysis, Program Evaluation, Health Information Management, Health Informatics, Continuous Monitoring

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Global Procurement and Sourcing

      Skills you'll gain: Strategic Sourcing, Supplier Management, Procurement, Supplier Relationship Management, Supplier Performance Management, Negotiation, Vendor Management, Contract Negotiation, Request For Quotation (RFQ), Stakeholder Management, Contract Management, Purchasing, Market Analysis, Supply Management, Request for Proposal, Competitive Analysis, Risk Management, Supply Chain Management, Strategic Partnership, Business Ethics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Agile Meets Design Thinking

      Skills you'll gain: Agile Product Development, User Story, Design Thinking, Product Improvement, Agile Methodology, Product Design, Product Development, User Centered Design, User Research, Persona Development, Innovation, Discussion Facilitation, Testability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.5K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidad Austral

      Excel aplicado a los negocios (Nivel Avanzado)

      Skills you'll gain: Excel Macros, Microsoft Excel, Excel Formulas, Data Import/Export, Data Validation, Business Analysis, Business Analytics, Process Optimization, Data Analysis Software, Microsoft Access, Business Modeling, Data Integration, Visual Basic (Programming Language), Automation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Data Warehousing for Business Intelligence

      Skills you'll gain: Database Design, Data Warehousing, Relational Databases, Decision Support Systems, Business Intelligence, Data Modeling, Database Management Systems, Databases, Dashboard, Business Process Management, SQL, Star Schema, Data Governance, Data Integration, Oracle Databases, Performance Measurement, Extract, Transform, Load, Business Analytics, MicroStrategy, Data Visualization Software

      4.5
      Rating, 4.5 out of 5 stars
      ·
      4.1K reviews

      Advanced · Specialization · 3 - 6 Months

    Customer Analytics learners also search

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    1…252627…309

    In summary, here are 10 of our most popular customer analytics courses

    • Marketing Digital: Universidade de São Paulo
    • Predictive Modeling and Analytics : University of Colorado Boulder
    • Natural Language Processing in TensorFlow: DeepLearning.AI
    • Fractal Data Science: Fractal Analytics
    • Applied Data Science Capstone: IBM
    • Demand Analytics: Rutgers the State University of New Jersey
    • Statistics with Python: University of Michigan
    • Epidemiology in Public Health Practice: Johns Hopkins University
    • Global Procurement and Sourcing: Rutgers the State University of New Jersey
    • Agile Meets Design Thinking: University of Virginia

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Customer Analytics

    Customer analytics is a method used by managers and business owners for making business decisions based upon past customer behavior. It uses tools like regression analysis, predictive analytics, and market segmentation to turn data into usable information that can be leveraged for the creation of direct marketing campaigns and other aspects of managing customer relationships. Behaviors customers have exhibited in the past are examined and used as a basis for predicting future behaviors. The information is then used to create campaigns that have an influence on future buying behaviors. This type of analysis serves as a solid basis for making business decisions.‎

    If you're considering a career in management, product development, or marketing, customer analytics is a valuable study area because it serves as the basis of good decision-making in the business world. Effectively applying real-world data about customer behavior using tools, such as predictive analytics, increases the likelihood of successful marketing campaigns. It also helps developers create products that deliver greater customer satisfaction. Additionally, when you have the tools and data on hand that tell you how customers responded to different circumstances in the past, you're able to explain and support the business decisions you make.‎

    Taking online courses on Coursera in customer analytics provides you with the knowledge you need to acquire in a convenient setting supported by experienced instructors. The learning starts with courses that cover the basic, introductory information that forms the foundation of learning customer analysis. The courses then offer the information that guides you all the way through the process of learning specific customer analysis techniques that provide you with information about marketing performance measurement and management. When you understand this customer-centric aspect of business analytics, you're able to apply it to the decisions you make regarding new marketing campaigns and any other business decisions you make that affect your company's customers.‎

    When starting to learn about customer analytics, you need to have strong reading and math skills. The earliest courses allow you to build a foundation of knowledge when beginning to study this area of business analytics. The specifics—such as how to use the data to create a decision tree you can use when making decisions for your job—develop as you work your way through the customer analytics and business analytics courses. Check the listing for information about the course level when choosing a customer analytics course. The courses are marked for beginners, intermediate level students, and advanced level students, which makes it easy for you to choose one that matches your knowledge base in this type of analytical field.‎

    Online Customer Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Customer Analytics skills. Choose from a wide range of Customer Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Customer Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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