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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • T

      The University of Edinburgh

      Data Science in Stratified Healthcare and Precision Medicine

      Skills you'll gain: Precision Medicine, Bioinformatics, Image Analysis, Medical Imaging, Big Data, Health Informatics, Statistical Methods, Data Science, Machine Learning, Natural Language Processing, Probability & Statistics, Data Analysis, Molecular Biology, Network Analysis, Graph Theory, Healthcare Ethics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      334 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      GenAI for Digital Marketing and Ecommerce Analysts

      Skills you'll gain: Data Visualization, Data Presentation, E-Commerce, Data Storytelling, Analytics, Key Performance Indicators (KPIs), Web Analytics, Google Analytics, Generative AI, Marketing Analytics, Data Analysis, Business Strategy, Data-Driven Decision-Making, Business Planning, Business Intelligence, Technology Strategies, Data Processing, Artificial Intelligence

      4.8
      Rating, 4.8 out of 5 stars
      ·
      25 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Machine Learning

      Skills you'll gain: Exploratory Data Analysis, Unsupervised Learning, Supervised Learning, Feature Engineering, Generative AI, Regression Analysis, Dimensionality Reduction, Reinforcement Learning, Data Cleansing, Data Access, Deep Learning, Data Analysis, Predictive Modeling, Applied Machine Learning, Statistical Analysis, Statistical Inference, Statistical Hypothesis Testing, Machine Learning Algorithms, Classification And Regression Tree (CART), Scikit Learn (Machine Learning Library)

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.1K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Executive Data Science

      Skills you'll gain: Data Quality, Exploratory Data Analysis, Employee Onboarding, Data Management, Team Motivation, Technical Communication, Data Analysis, Data Presentation, Project Management, Interviewing Skills, Data Science, Data-Driven Decision-Making, Management Training And Development, Organizational Leadership, Data Strategy, Team Management, Analytical Skills, Project Implementation, Team Building, Project Design

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Business Data Management and Communication

      Skills you'll gain: Data Storytelling, Revenue Recognition, Financial Statements, Data Presentation, Data Visualization, Accrual Accounting, Cash Flows, Financial Accounting, Data Collection, Bookkeeping, Business Analytics, Income Statement, Data Visualization Software, Business Valuation, Balance Sheet, Data Quality, Analytics, Asset Management, Data Processing, Information Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.2K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft Excel

      Skills you'll gain: Excel Macros, Prompt Engineering, Microsoft Excel, Data Cleansing, Excel Formulas, Pivot Tables And Charts, Microsoft Copilot, Dashboard, Forecasting, Data Presentation, Data Storytelling, Data Processing, Data Visualization Software, Data Manipulation, Data Visualization, Predictive Modeling, Data Quality, Statistical Analysis, Data Transformation, Data Analysis

      4.1
      Rating, 4.1 out of 5 stars
      ·
      98 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Data Analytics Methods for Marketing

      Skills you'll gain: Marketing Analytics, Marketing Effectiveness, A/B Testing, Target Audience, Marketing Strategies, Marketing, Marketing Planning, Sales Pipelines, Customer Analysis, Marketing Channel, Advertising Campaigns, Regression Analysis, Forecasting, Unsupervised Learning, Key Performance Indicators (KPIs), Return On Investment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      264 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Washington

      Machine Learning

      Skills you'll gain: Regression Analysis, Applied Machine Learning, Feature Engineering, Machine Learning, Image Analysis, Unsupervised Learning, Artificial Intelligence and Machine Learning (AI/ML), Predictive Modeling, Classification And Regression Tree (CART), Supervised Learning, Bayesian Statistics, Statistical Modeling, Artificial Intelligence, Deep Learning, Data Mining, Computer Vision, Statistical Machine Learning, Predictive Analytics, Text Mining, Machine Learning Algorithms

      4.6
      Rating, 4.6 out of 5 stars
      ·
      16K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Organic Marketing: Facebook Groups For Small Businesses

      Skills you'll gain: Persona Development, Prospecting and Qualification, Target Audience, Facebook, Social Media Marketing, Social Media, Business Marketing, Drive Engagement, Marketing, Marketing Planning, Content Creation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      749 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      IBM

      Data Visualization with Python

      Skills you'll gain: Data Visualization Software, Plotly, Data Visualization, Dashboard, Interactive Data Visualization, Matplotlib, Seaborn, Data Presentation, Data Analysis, Geospatial Information and Technology, Pandas (Python Package), Scatter Plots, Histogram, Heat Maps, Box Plots

      4.5
      Rating, 4.5 out of 5 stars
      ·
      12K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Análisis de Datos de Google

      Skills you'll gain: Data Storytelling, Presentations, Rmarkdown, Data Presentation, Data Cleansing, Data Visualization, Data Literacy, Ggplot2, Data Validation, Spreadsheet Software, Data Visualization Software, Data Ethics, Data Analysis, Data-Driven Decision-Making, Tableau Software, Data Processing, Dashboard, Business Analysis, Stakeholder Communications, Databases

      4.8
      Rating, 4.8 out of 5 stars
      ·
      12K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Meaningful Marketing Insights

      Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Microsoft Excel, Customer Insights, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Consumer Behaviour, Statistical Analysis, Data Manipulation

      4.3
      Rating, 4.3 out of 5 stars
      ·
      285 reviews

      Intermediate · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Data Science in Stratified Healthcare and Precision Medicine: The University of Edinburgh
    • GenAI for Digital Marketing and Ecommerce Analysts: Coursera Instructor Network
    • IBM Machine Learning: IBM
    • Executive Data Science: Johns Hopkins University
    • Business Data Management and Communication: University of Illinois Urbana-Champaign
    • Microsoft Excel: Microsoft
    • Data Analytics Methods for Marketing: Meta
    • Machine Learning: University of Washington
    • Organic Marketing: Facebook Groups For Small Businesses: Coursera Project Network
    • Data Visualization with Python: IBM

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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