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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Data Analysis with R

      Skills you'll gain: Statistical Hypothesis Testing, Sampling (Statistics), Statistical Inference, Exploratory Data Analysis, Regression Analysis, Statistical Reporting, Probability Distribution, Statistical Methods, Data Analysis Software, R Programming, Bayesian Statistics, Statistical Analysis, Data Analysis, Statistical Software, Statistical Modeling, Probability & Statistics, Probability, Statistics, Correlation Analysis, Data Literacy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      AI For Business

      Skills you'll gain: AI Personalization, Generative AI, Data Ethics, HR Tech, Data Governance, Big Data, Machine Learning, Personally Identifiable Information, Data Security, Governance, Business Strategy, Human Resources, Organizational Strategy, Customer Data Management, Credit Risk, Risk Management, Tensorflow, Personalized Service, Data-Driven Decision-Making, People Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Preparing Data for Analysis with Microsoft Excel

      Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Power BI, Data Analysis, Productivity Software, Data Cleansing, Data Manipulation, Data Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.5K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      Foundations of strategic business analytics

      Skills you'll gain: Business Analytics, Forecasting, Data Presentation, Predictive Analytics, R Programming, Information Technology, Statistical Analysis, Communication, Business Strategy, Business, Statistics, Data Analysis, Data Visualization, Regression Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      655 reviews

      Mixed · Course · 1 - 3 Months

    • D

      Duke University

      Data Science Math Skills

      Skills you'll gain: Probability, Bayesian Statistics, General Mathematics, Calculus, Graphing, Statistics, Data Science, Data Analysis, Plot (Graphics), Algebra, Geometry, Arithmetic, Derivatives

      4.5
      Rating, 4.5 out of 5 stars
      ·
      13K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Business Statistics and Analysis

      Skills you'll gain: Statistical Hypothesis Testing, Microsoft Excel, Pivot Tables And Charts, Regression Analysis, Descriptive Statistics, Probability & Statistics, Graphing, Spreadsheet Software, Probability Distribution, Business Analytics, Statistical Analysis, Statistical Modeling, Excel Formulas, Data Analysis, Data Presentation, Statistics, Business Analysis, Statistical Methods, Sample Size Determination, Statistical Inference

      4.7
      Rating, 4.7 out of 5 stars
      ·
      13K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Data Visualization with Tableau

      Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization Software, Key Performance Indicators (KPIs), Data Visualization, Dashboard, Interactive Data Visualization, Data Mapping, Tableau Software, Proposal Development, Graphing, Histogram, Scatter Plots, Tree Maps, Exploratory Data Analysis, Statistical Visualization, Storytelling, Performance Metric, Geospatial Mapping, Heat Maps

      4.5
      Rating, 4.5 out of 5 stars
      ·
      8.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Satisfaction Guaranteed: Develop Customer Loyalty Online

      Skills you'll gain: Customer Retention, Customer Relationship Management, Customer Service, E-Commerce, Data-Driven Decision-Making, Marketing Analytics, AI Personalization, Digital Marketing, Customer Insights, Interviewing Skills, Presentations, Portfolio Management, Recruitment

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Statistics Foundations

      Skills you'll gain: Bayesian Statistics, Descriptive Statistics, Statistical Hypothesis Testing, Statistical Inference, Sampling (Statistics), Data Modeling, Statistics, Probability & Statistics, Statistical Analysis, Statistical Methods, Data Analysis Software, Statistical Modeling, Marketing Analytics, Tableau Software, Data Analysis, Spreadsheet Software, Quantitative Research, Analytics, Descriptive Analytics, Time Series Analysis and Forecasting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      335 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      Python for Data Analytics

      Skills you'll gain: Pandas (Python Package), Time Series Analysis and Forecasting, Matplotlib, Data Visualization Software, Statistical Inference, Statistical Analysis, Seaborn, Data Analysis, Exploratory Data Analysis, Descriptive Statistics, NumPy, Data Manipulation, Programming Principles, Python Programming, Regression Analysis, Forecasting

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Fintech: Foundations & Applications of Financial Technology

      Skills you'll gain: FinTech, Portfolio Management, Consumer Lending, Return On Investment, Blockchain, Cryptography, Credit/Debit Card Processing, Digital Assets, Financial Services, Payment Processing, Investments, Lending and Underwriting, Investment Management, Technology Strategies, Emerging Technologies, Risk Analysis, Fundraising and Crowdsourcing, Financial Market, Market Analysis, Artificial Intelligence and Machine Learning (AI/ML)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Data Analysis and Visualization with Power BI

      Skills you'll gain: Dashboard, Power BI, Data Storytelling, Data Visualization Software, Data Presentation, Advanced Analytics, Statistical Reporting, Interactive Data Visualization, Report Writing, Management Reporting, Business Intelligence, Data Analysis, Web Content Accessibility Guidelines, Key Performance Indicators (KPIs), Time Series Analysis and Forecasting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      771 reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Data Analysis with R: Duke University
    • AI For Business: University of Pennsylvania
    • Preparing Data for Analysis with Microsoft Excel: Microsoft
    • Foundations of strategic business analytics: ESSEC Business School
    • Data Science Math Skills: Duke University
    • Business Statistics and Analysis: Rice University
    • Data Visualization with Tableau: University of California, Davis
    • Satisfaction Guaranteed: Develop Customer Loyalty Online: Google
    • Statistics Foundations: Meta
    • Python for Data Analytics: DeepLearning.AI

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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