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    • Customer Analytics

    Customer Analytics Courses Online

    Learn customer analytics techniques for data-driven decision-making. Understand how to analyze customer data to improve business strategies.

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    Explore the Customer Analytics Course Catalog

    • U

      University of Pennsylvania

      Viral Marketing and How to Craft Contagious Content

      Skills you'll gain: Content Marketing, Social Media Strategy, Consumer Behaviour, Influencing, Marketing Communications, Social Media Marketing, Persuasive Communication, Social Media, Advertising, Brand Strategy, Marketing, Marketing Psychology, Storytelling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.3K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Fundamentals of Computing

      Skills you'll gain: Computational Thinking, Event-Driven Programming, Algorithms, Combinatorics, Graph Theory, Programming Principles, Application Development, Object Oriented Programming (OOP), Data Structures, Probability, Computer Programming, Bioinformatics, Interactive Design, Program Development, Big Data, Python Programming, Mathematical Software, Data Analysis, Theoretical Computer Science, Computer Science

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Santa Cruz

      Bayesian Statistics

      Skills you'll gain: Time Series Analysis and Forecasting, Bayesian Statistics, R Programming, Forecasting, Statistical Inference, Statistical Modeling, Technical Communication, Data Analysis, Probability, Statistical Machine Learning, Statistical Methods, Statistical Analysis, Advanced Analytics, Mathematical Modeling, Microsoft Excel, Markov Model, Probability Distribution, Probability & Statistics, Unsupervised Learning, Regression Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.5K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      S

      Salesforce

      Salesforce Sales Operations

      Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Customer Success Management, Order Management, Sales Management, Salesforce, Dashboard, Sales, Sales Development, Customer Relationship Management (CRM) Software, Lead Generation, Request For Quotation (RFQ), Sales Support, Sales Enablement, Customer Relationship Management, Product Knowledge, B2B Sales, Campaign Management, Data Visualization

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.9K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • N

      Northeastern University

      Analytics in Healthcare Management and Administration

      Skills you'll gain: Performance Improvement, Process Analysis, Health Care Administration, Process Mapping, Health Systems, Health Informatics, Business Analytics, Clinical Trials, Systems Thinking, Quality Improvement, Change Management, Analytics, Health Care, Care Coordination, Patient Coordination, Complex Problem Solving, Decision Making, Artificial Intelligence and Machine Learning (AI/ML)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      28 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      LearnQuest

      Scrum Master Certification

      Skills you'll gain: User Story, Agile Methodology, Behavior-Driven Development, DevSecOps, Scaled Agile Framework, Backlogs, Agile Software Development, Test Driven Development (TDD), Sprint Planning, Kanban Principles, DevOps, Scalability, Risk Management, Agile Product Development, Agile Project Management, Continuous Integration, Lean Methodologies, Sprint Retrospectives, Scrum (Software Development), Management Reporting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Business Finance and Data Analysis Fundamentals

      Skills you'll gain: Capital Budgeting, Cash Flows, Financial Statements, Microsoft Excel, Descriptive Statistics, Financial Accounting, Business Analytics, Box Plots, Probability Distribution, Financial Analysis, Finance, Data Visualization, Probability, Statistics, Business Valuation, Financial Statement Analysis, Business Mathematics, Accounting, Return On Investment, General Accounting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Data Science: Statistics and Machine Learning

      Skills you'll gain: Shiny (R Package), Rmarkdown, Regression Analysis, Leaflet (Software), Exploratory Data Analysis, Statistical Inference, Predictive Modeling, Statistical Hypothesis Testing, Plotly, Machine Learning Algorithms, Interactive Data Visualization, Probability & Statistics, Data Visualization, Statistical Machine Learning, Feature Engineering, Statistical Analysis, Statistical Modeling, Probability, Data Science, Data Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      7.2K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Make the Sale: Build, Launch, and Manage E-commerce Stores

      Skills you'll gain: Order Fulfillment, E-Commerce, Order Processing, Campaign Management, Digital Advertising, Google Ads, Retail Management, Customer Engagement, Marketing Strategies, Market Research, Web Analytics, Trend Analysis, Customer experience strategy (CX), Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Business Analytics for Decision Making

      Skills you'll gain: Business Analytics, Risk Analysis, Business Analysis, Decision Making, Analytics, Business Intelligence, Predictive Analytics, Simulation and Simulation Software, Business Modeling, Data Analysis, Process Optimization, Market Analysis, Unsupervised Learning, Microsoft Excel, Probability Distribution

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Meta

      Meta Data Analyst

      Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Data Management, Data Collection, Data Governance, Bayesian Statistics, Data Analysis, Descriptive Statistics, Statistical Hypothesis Testing, Information Privacy, Data Cleansing, Pandas (Python Package), Data Visualization Software, Statistical Inference, Spreadsheet Software, Correlation Analysis, Google Sheets, Exploratory Data Analysis, Data Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Java Programming: Solving Problems with Software

      Skills you'll gain: Debugging, Java, Algorithms, Statistical Analysis, Software Design, Computer Programming, Integrated Development Environments, Data Processing, Object Oriented Programming (OOP), Data Analysis, Software Testing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8K reviews

      Beginner · Course · 1 - 3 Months

    Customer Analytics learners also search

    Customer Success
    Customer Insights
    Marketing Analytics
    Business Analysis
    Market Research
    Economic Policy
    Business Statistics
    Business English
    1…232425…306

    In summary, here are 10 of our most popular customer analytics courses

    • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
    • Fundamentals of Computing: Rice University
    • Bayesian Statistics: University of California, Santa Cruz
    • Salesforce Sales Operations: Salesforce
    • Analytics in Healthcare Management and Administration: Northeastern University
    • Scrum Master Certification: LearnQuest
    • Business Finance and Data Analysis Fundamentals: Rice University
    • Data Science: Statistics and Machine Learning: Johns Hopkins University
    • Make the Sale: Build, Launch, and Manage E-commerce Stores: Google
    • Business Analytics for Decision Making: University of Colorado Boulder

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Customer Analytics

    Customer analytics is a method used by managers and business owners for making business decisions based upon past customer behavior. It uses tools like regression analysis, predictive analytics, and market segmentation to turn data into usable information that can be leveraged for the creation of direct marketing campaigns and other aspects of managing customer relationships. Behaviors customers have exhibited in the past are examined and used as a basis for predicting future behaviors. The information is then used to create campaigns that have an influence on future buying behaviors. This type of analysis serves as a solid basis for making business decisions.‎

    If you're considering a career in management, product development, or marketing, customer analytics is a valuable study area because it serves as the basis of good decision-making in the business world. Effectively applying real-world data about customer behavior using tools, such as predictive analytics, increases the likelihood of successful marketing campaigns. It also helps developers create products that deliver greater customer satisfaction. Additionally, when you have the tools and data on hand that tell you how customers responded to different circumstances in the past, you're able to explain and support the business decisions you make.‎

    Taking online courses on Coursera in customer analytics provides you with the knowledge you need to acquire in a convenient setting supported by experienced instructors. The learning starts with courses that cover the basic, introductory information that forms the foundation of learning customer analysis. The courses then offer the information that guides you all the way through the process of learning specific customer analysis techniques that provide you with information about marketing performance measurement and management. When you understand this customer-centric aspect of business analytics, you're able to apply it to the decisions you make regarding new marketing campaigns and any other business decisions you make that affect your company's customers.‎

    When starting to learn about customer analytics, you need to have strong reading and math skills. The earliest courses allow you to build a foundation of knowledge when beginning to study this area of business analytics. The specifics—such as how to use the data to create a decision tree you can use when making decisions for your job—develop as you work your way through the customer analytics and business analytics courses. Check the listing for information about the course level when choosing a customer analytics course. The courses are marked for beginners, intermediate level students, and advanced level students, which makes it easy for you to choose one that matches your knowledge base in this type of analytical field.‎

    Online Customer Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Customer Analytics skills. Choose from a wide range of Customer Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Customer Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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