What are the best digital marketing courses on Coursera?

Top digital marketing courses include programs from institutions like the University of Illinois , Meta , and Google . You can explore topics like SEO , social media marketing , email campaigns , analytics , and marketing strategy—all at your own pace.

Can I learn digital marketing for free on Coursera?

Yes. Many courses offer a free audit option, allowing you to access video lectures and reading materials without cost. To complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a digital marketing course?

Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email , social media , and search engines .

Do I need marketing experience to start learning digital marketing?

No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO , paid ads, or influencer marketing .

Can a Coursera digital marketing course help me get a job?

Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.

Are there free digital marketing courses or certifications available on Coursera?

Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.

Top Digital Marketing Courses - Learn Digital Marketing Online

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Find the Best Digital Marketing Course for Your Goals

Google Cloud
Business Transformation with Google Cloud em Português
Skills you'll gain: Business Transformation, Cloud Security, Digital Transformation, Innovation, Google Cloud Platform, Technology Strategies, Cloud Computing, Data Strategy, Proposal Development, Data-Driven Decision-Making, Business Solutions, Data Security, Cybersecurity
4.9
Rating, 4.9 out of 5 stars
16 reviews
Beginner · Course · 1 - 3 Months
SAE Institute México
Distribución digital de la música independiente
Skills you'll gain: Digital Publishing, Digital Content, Digital Media Strategy, Music, Product Promotion, Marketing Channel, Commercialization, Promotional Strategies, Marketing Planning, Social Media Marketing, Content Strategy, Revenue Management
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
LearnKartS
Salesforce Introduction and Setup
Skills you'll gain: Salesforce, Data Modeling, Data Management, Database Design, Customer Relationship Management, User Accounts, System Configuration, User Experience
5
Rating, 5 out of 5 stars
7 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
How to get more followers by creating a tweet
Skills you'll gain: Social Media Content, Content Creation, Social Media, Social Media Marketing, Drive Engagement, Target Audience
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
Johns Hopkins University
Online Influence and Persuasion
Skills you'll gain: Network Analysis, Data Analysis, Analytical Skills, Statistical Analysis, Facebook, Social Sciences, Research, Data Collection, Sociology, Data Transformation, Persuasive Communication, Application Programming Interface (API), Psychology
Intermediate · Course · 1 - 3 Months
Status: Free Trial
Packt
Advanced Rust Programming and Real-World Applications
Skills you'll gain: Rust (Programming Language), Performance Tuning, Blockchain, Web Servers, Web Development, Performance Testing, System Programming, Distributed Computing, Web Scraping, Data Structures, Scalability, Software Design Patterns
Intermediate · Course · 1 - 3 Months
Coursera Project Network
Predict Ad Clicks Using Logistic Regression and XG-Boost
Skills you'll gain: Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Customer Analysis, Data Presentation, Predictive Modeling, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Online Advertising, Data Cleansing, Data Manipulation, Advertising, Classification And Regression Tree (CART), Digital Advertising, Machine Learning Methods, Performance Analysis
4.6
Rating, 4.6 out of 5 stars
9 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free
Coursera Project Network
Build social awareness content for Facebook with Canva
Skills you'll gain: Canva (Software), Graphical Tools, Graphic and Visual Design, Photo/Video Production and Technology, Graphic Design, Content Creation
4.8
Rating, 4.8 out of 5 stars
6 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: New
Packt
The Art of Doing Electronics for Everyone
Skills you'll gain: Electronics, Electronic Components, Basic Electrical Systems, Electronic Systems, Electrical Engineering, Semiconductors, Electrical Wiring, Hardware Troubleshooting, Laboratory Equipment, Display Devices
Beginner · Course · 1 - 3 Months
IBM
Application Modernization for Enterprise Systems
Skills you'll gain: Event-Driven Programming, DevOps, Data Integration, z/OS, IBM Cloud, Hybrid Cloud Computing, CI/CD, Mainframe Technologies, Mainframe Computing, Cloud Applications, Application Deployment, Cloud-Based Integration, Data Access, Application Performance Management, Microservices, Application Programming Interface (API)
5
Rating, 5 out of 5 stars
7 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Teaching Infographics with Genially
Skills you'll gain: Infographics, Education Software and Technology, Content Creation, Graphic and Visual Design
4.8
Rating, 4.8 out of 5 stars
6 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Digital Transformation with Google Cloud - בעברית
Skills you'll gain: Innovation, Digital Transformation, Business Transformation, Organizational Change, Cloud Computing, Cloud Solutions, Google Cloud Platform, Technology Strategies, Business Solutions, User Research, Data Management
4.7
Rating, 4.7 out of 5 stars
10 reviews
Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular digital marketing courses

Business Transformation with Google Cloud em Português : Google Cloud
Distribución digital de la música independiente: SAE Institute México
Salesforce Introduction and Setup: LearnKartS
How to get more followers by creating a tweet: Coursera Project Network
Online Influence and Persuasion: Johns Hopkins University
Advanced Rust Programming and Real-World Applications: Packt
Predict Ad Clicks Using Logistic Regression and XG-Boost: Coursera Project Network
Build social awareness content for Facebook with Canva: Coursera Project Network
The Art of Doing Electronics for Everyone: Packt
Application Modernization for Enterprise Systems: IBM

Digital Marketing Courses