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Google Ads courses can help you learn how to create, manage, and optimize paid search campaigns to drive traffic and reach customers through Google’s advertising platform.
The language used throughout the course, in both instruction and assessments.
Google Ads is a powerful platform for reaching potential customers through paid search, display, video, and shopping ads. It plays a key role in digital marketing strategies by helping businesses increase visibility and measure performance. Learning Google Ads can help you build targeted campaigns, manage budgets, and improve ROI across online channels.
Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate. These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.‎
Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.‎
You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.‎
No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.‎
Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing, PPC (pay-per-click) advertising, or freelance consulting. Earning a certificate can also help you stand out to employers or clients.‎