What are the best digital marketing courses on Coursera?

Top digital marketing courses include programs from institutions like the University of Illinois , Meta , and Google . You can explore topics like SEO , social media marketing , email campaigns , analytics , and marketing strategy—all at your own pace.

Can I learn digital marketing for free on Coursera?

Yes. Many courses offer a free audit option, allowing you to access video lectures and reading materials without cost. To complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a digital marketing course?

Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email , social media , and search engines .

Do I need marketing experience to start learning digital marketing?

No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO , paid ads, or influencer marketing .

Can a Coursera digital marketing course help me get a job?

Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.

Are there free digital marketing courses or certifications available on Coursera?

Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.

Top Digital Marketing Courses - Learn Digital Marketing Online

Find the Best Digital Marketing Course for Your Goals

SAE Institute México
Distribución digital de la música independiente
Skills you'll gain: Digital Publishing, Digital Content, Digital Media Strategy, Music, Product Promotion, Marketing Channel, Commercialization, Promotional Strategies, Marketing Planning, Social Media Marketing, Content Strategy, Revenue Management
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
اللغة والمفاهيم التنظيمية
Skills you'll gain: Product Lifecycle Management, Data Storytelling, Performance Measurement, Product Management, Business Strategy, Business Analysis, Competitive Analysis, Organizational Strategy, Analytics, Accounting, Strategic Thinking, Business, Management Accounting, Corporate Strategy, Marketing, Strategic Marketing, Innovation, Consumer Behaviour, Value Propositions
Beginner · Course · 1 - 3 Months
Status: Free Trial
Google Cloud
Exploring Data Transformation with Google Cloud - 日本語版
Skills you'll gain: Data Governance, Digital Transformation, Real Time Data, Looker (Software), Data Strategy, Google Cloud Platform, Dataflow, Data Storage, Data Management, Cloud Storage, Data Transformation, Data Warehousing, Big Data, Business Intelligence, Analytics, Data Quality, Data Access, Data-Driven Decision-Making
4.1
Rating, 4.1 out of 5 stars
9 reviews
Beginner · Course · 1 - 3 Months
IBM
Application Modernization for Enterprise Systems
Skills you'll gain: Event-Driven Programming, DevOps, Data Integration, z/OS, IBM Cloud, Hybrid Cloud Computing, CI/CD, Mainframe Technologies, Mainframe Computing, Cloud Applications, Application Deployment, Cloud-Based Integration, Data Access, Application Performance Management, Microservices, Application Programming Interface (API)
5
Rating, 5 out of 5 stars
7 reviews
Beginner · Course · 1 - 4 Weeks
IE Business School
Market Research Essentials for Marketing Management
Skills you'll gain: Market Research, Business Research, Customer Insights, Data-Driven Decision-Making, Quantitative Research, Market Analysis, Business Intelligence, Competitive Intelligence, Market Opportunities, Data Collection
Beginner · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Utilizing Engaging Assessment with Boom Learning
Skills you'll gain: Education Software and Technology, Learning Management Systems
4.3
Rating, 4.3 out of 5 stars
9 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
University of Colorado System
Personal Journeys: Identity, Motivation, and Resilience
Skills you'll gain: Growth Mindedness, Emotional Intelligence, Resilience, Goal Setting, Persistence, Self-Motivation, Personal Development, Creativity, Adaptability, Self-Awareness, Empathy, Overcoming Obstacles, Culture, Lifelong Learning, Community Development, Cultural Diversity, Intercultural Competence, Diversity Awareness, Liberal Arts, Human Development
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
Intel
Establishing Effective Educator-Machine Partnerships
Skills you'll gain: Innovation, Education Software and Technology, Technology Strategies, Digital Transformation, Emerging Technologies
Beginner · Course · 1 - 4 Weeks
University of Michigan
Uso de bancos de dados com Python
Skills you'll gain: SQL, Database Management, Relational Databases, Databases, Database Systems, Database Design, Query Languages, Data Visualization, Web Scraping, Data Processing, Object Oriented Programming (OOP), Data Modeling, Geospatial Mapping, Data Storage, Python Programming, Web Development, Data Collection
Mixed · Course · 1 - 3 Months
Status: Free Trial
LearnKartS
Salesforce Introduction and Setup
Skills you'll gain: Salesforce, Data Modeling, Data Management, Database Design, Customer Relationship Management, User Accounts, System Configuration, User Experience
5
Rating, 5 out of 5 stars
7 reviews
Beginner · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
Simplilearn
Content Strategy
Skills you'll gain: Content Strategy, Content Marketing, Content Performance Analysis, Web Content, Content Creation, Email Marketing, Social Media Marketing, Search Engine Optimization, Digital Advertising, Persona Development, Business-To-Consumer, Key Performance Indicators (KPIs), B2B Sales
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of Colorado System
Machine Learning for Marketers
Skills you'll gain: Classification And Regression Tree (CART), AI Personalization, Marketing Analytics, Unsupervised Learning, Customer Analysis, Predictive Analytics, Applied Machine Learning, Advanced Analytics, Supervised Learning, Dimensionality Reduction, Predictive Modeling, Marketing Strategies, Data-Driven Decision-Making, Strategic Marketing, Customer experience improvement, Personalized Service, Machine Learning, Regression Analysis
Intermediate · Course · 1 - 4 Weeks