What skills can I learn in marketing analytics courses on Coursera?

Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including: Fundamental and advanced techniques in data analysis and statistical modeling Tools and technologies for measuring and improving marketing effectiveness Strategies for translating data insights into actionable marketing tactics Understanding of consumer behavior and market trends through data Skills to use popular analytics software like Google Analytics and Tableau

Do I need prior experience in marketing or analytics to start these courses?

Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds: No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling. Intermediate courses cater to those with some understanding of marketing principles and basic analytics. Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.

What certifications and credentials can I earn through marketing analytics courses on Coursera?

Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile: Certificates of completion for individual courses demonstrating mastery of specific topics Professional certificates that prepare learners for analytics roles in marketing departments Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements

What career opportunities are available with skills in marketing analytics?

Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to: Serve as Marketing Analysts who support data-driven decision making Work as Customer Insight Analysts to optimize customer engagement strategies Become Digital Marketing Managers who use data to shape online marketing efforts Excel as Business Intelligence Analysts who influence policy and strategic directions Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.

How can I purchase marketing analytics training courses for my team?

Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.

Top Marketing Analytics Courses - Learn Marketing Analytics Online

Explore the Marketing Analytics Course Catalog

The Hong Kong University of Science and Technology
Python and Statistics for Financial Analysis
Skills you'll gain: Statistical Inference, Statistical Methods, Pandas (Python Package), Probability & Statistics, Risk Analysis, Financial Trading, Financial Data, Data Manipulation, Statistical Analysis, Regression Analysis, Financial Analysis, Jupyter, Financial Modeling
4.4
Rating, 4.4 out of 5 stars
4.5K reviews
Intermediate · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Search Engine Optimization (SEO) with Squarespace
Skills you'll gain: Blogs, Content Management Systems, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Content
4.5
Rating, 4.5 out of 5 stars
1.1K reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
Google
Share Data Through the Art of Visualization
Skills you'll gain: Data Storytelling, Data Literacy, Data Visualization, Data Presentation, Interactive Data Visualization, Tableau Software, Presentations, Data Visualization Software, Dashboard, Web Content Accessibility Guidelines
4.6
Rating, 4.6 out of 5 stars
9.6K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
IBM
IBM Data Warehouse Engineer
Skills you'll gain: Data Warehousing, SQL, Extract, Transform, Load, Apache Airflow, Linux Commands, Database Design, IBM Cognos Analytics, MySQL, Data Pipelines, Apache Kafka, Database Management, Bash (Scripting Language), Shell Script, Database Architecture and Administration, Data Store, IBM DB2, Relational Databases, Dashboard, File Management, Stored Procedure
4.7
Rating, 4.7 out of 5 stars
6.1K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
Google Cloud
Preparing for Google Cloud Certification: Cloud Data Engineer
Skills you'll gain: Data Pipelines, Dataflow, Google Cloud Platform, Real Time Data, Data Maintenance, Data Lakes, Data Storage, MLOps (Machine Learning Operations), Data Analysis, Dashboard, Data Warehousing, Data Processing, Extract, Transform, Load, Cloud Engineering, Data Infrastructure, Cloud Infrastructure, Cloud Storage, Big Data, Tensorflow, Unstructured Data
4.6
Rating, 4.6 out of 5 stars
19K reviews
Intermediate · Professional Certificate · 3 - 6 Months
Status: Free Trial
IBM
Tools for Data Science
Skills you'll gain: Jupyter, Data Visualization Software, Data Science, GitHub, Big Data, R Programming, Statistical Programming, Application Programming Interface (API), Machine Learning, Cloud Computing, Git (Version Control System), Version Control, Other Programming Languages, Query Languages
4.5
Rating, 4.5 out of 5 stars
30K reviews
Beginner · Course · 1 - 3 Months
Status: Free
Coursera Project Network
Small Business Marketing Using Facebook
Skills you'll gain: Facebook, Marketing Analytics, Digital Advertising, Advertising, Social Media Content, Content Development and Management, Social Media Marketing, Social Media, Content Marketing, Scheduling, Target Audience, Social Media Management, Customer Engagement
4.6
Rating, 4.6 out of 5 stars
250 reviews
Mixed · Guided Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Data Engineering, Big Data, and Machine Learning on GCP
Skills you'll gain: Data Pipelines, Dataflow, Google Cloud Platform, Real Time Data, Data Lakes, MLOps (Machine Learning Operations), Dashboard, Data Warehousing, Extract, Transform, Load, Cloud Engineering, Data Infrastructure, Cloud Infrastructure, Cloud Storage, Big Data, Tensorflow, Unstructured Data, Data Integration, Data Migration, Data Processing, Data Visualization Software
4.6
Rating, 4.6 out of 5 stars
18K reviews
Intermediate · Specialization · 3 - 6 Months
Stanford University
Introduction to Statistics
Skills you'll gain: Descriptive Statistics, Statistics, Statistical Methods, Sampling (Statistics), Statistical Analysis, Data Analysis, Statistical Modeling, Statistical Hypothesis Testing, Regression Analysis, Statistical Inference, Probability, Exploratory Data Analysis, Quantitative Research, Data Collection, Probability Distribution
4.6
Rating, 4.6 out of 5 stars
4.1K reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
University of California, Davis
SQL for Data Science
Skills you'll gain: Data Governance, SQL, Data Quality, Database Design, Query Languages, Data Manipulation, Data Modeling, Relational Databases, Data Analysis, Data Cleansing
4.6
Rating, 4.6 out of 5 stars
17K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
IBM
Databases and SQL for Data Science with Python
Skills you'll gain: SQL, Relational Databases, Stored Procedure, Databases, Query Languages, Jupyter, Data Manipulation, Data Analysis, Pandas (Python Package), Transaction Processing
4.7
Rating, 4.7 out of 5 stars
22K reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Multiple educators
Object Oriented Programming in Java
Skills you'll gain: Unit Testing, Data Structures, Event-Driven Programming, Interactive Data Visualization, Java, Object Oriented Programming (OOP), Development Testing, User Interface (UI), Debugging, Java Programming, Software Testing, Computer Programming, Software Engineering, Algorithms, Performance Tuning, Encryption, Programming Principles, Data Analysis, Statistical Analysis, Software Design
4.6
Rating, 4.6 out of 5 stars
15K reviews
Beginner · Specialization · 3 - 6 Months