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SEO courses can help you learn how to optimize websites and content to improve visibility in search engines and attract more organic traffic.
The language used throughout the course, in both instruction and assessments.
Search engine optimization (SEO) is the practice of improving how content ranks in search results through keyword strategy, technical setup, and user experience. It’s essential for digital marketing, content strategy, and online business growth. Learning SEO can help you increase discoverability, connect with your target audience, and drive sustainable web traffic.
Top courses include Search Engine Optimization (SEO) from UC Davis and Google SEO Fundamentals also from UC Davis. These courses cover on-page SEO, technical SEO, content strategy, and link-building techniques to improve site rankings.‎
Yes. Many SEO courses offer a free audit option, which allows learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.‎
You’ll learn how search engines work, how to research keywords, optimize content and site structure, build backlinks, and measure SEO performance using tools like Google Analytics and Search Console. Courses also explore SEO best practices and common pitfalls.‎
Not at all. Many beginner-friendly SEO courses on Coursera are designed for marketers, content creators, and small business owners with no technical experience. There are also more advanced courses for those who want to dive deeper into analytics or technical optimization.‎
Yes. SEO is a critical skill in digital marketing, content strategy, and e-commerce. Coursera courses can help you develop job-ready SEO skills, earn a certificate to strengthen your resume, and make an immediate impact in growing online visibility and engagement.‎