What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Google Cloud
Getting Started with Terraform for Google Cloud - Français
Skills you'll gain: Terraform, Infrastructure as Code (IaC), Google Cloud Platform, Cloud Infrastructure, Cloud Storage, Configuration Management, Virtual Machines
Beginner · Course · 1 - 3 Months
Status: Free
Google Cloud
Workload Manager Validation for SQL Server
Skills you'll gain: Microsoft SQL Servers, SQL, Database Management, Google Cloud Platform, System Configuration, Performance Testing
Intermediate · Project · Less Than 2 Hours
Google Cloud
Smart Canvas: Smart Chips, Templates and Collaboration in Google Docs
Skills you'll gain: Google Docs, Google Workspace, Productivity Software, Collaborative Software, Calendar Management, Document Management, Version Control, Scheduling, Business Writing, Email Marketing
Intermediate · Project · Less Than 2 Hours
Google Cloud
AlloyDB - Database Fundamentals
Skills you'll gain: Database Development, Database Management, Databases, Database Administration, Command-Line Interface, Google Cloud Platform, PostgreSQL
Beginner · Project · Less Than 2 Hours
Google Cloud
Build a DIY Multimodal Question Answering System with Vertex AI
Skills you'll gain: Metadata Management, Image Analysis, Text Mining, Generative AI, Large Language Modeling, Google Cloud Platform, Query Languages
Intermediate · Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Innovating with Google Cloud Artificial Intelligence - 日本語版
Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Google Cloud Platform, Artificial Intelligence, Data Ethics, Data Quality, Machine Learning, Cloud API, Business Intelligence, Computer Vision, Natural Language Processing, Application Programming Interface (API), Predictive Analytics
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Google Cloud
Büyük Dil Modellerine Giriş
Skills you'll gain: Prompt Engineering, Large Language Modeling, Generative AI, Google Cloud Platform, Performance Tuning
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Descubre diferentes formatos de anuncios en Facebook
Skills you'll gain: Facebook, Target Audience, Social Media Campaigns, Advertising Campaigns, Social Media, Social Media Marketing, Advertising, Social Media Strategy, Social Media Content, Online Advertising, Digital Advertising, Videography
Beginner · Guided Project · Less Than 2 Hours
Google Cloud
Using Specialized Processors with Document AI (Python)
Skills you'll gain: Google Cloud Platform, Artificial Intelligence, Unstructured Data, Document Management, Data Processing, Business Process Automation, Python Programming, Cloud Applications
Intermediate · Project · Less Than 2 Hours
Google Cloud
Sending and Scheduling Looks in Looker
Skills you'll gain: Looker (Software), Data Sharing, Data Visualization Software, Exploratory Data Analysis
Beginner · Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Sorumlu Yapay Zeka: Google Cloud ile Yapay Zeka İlkelerinin Uygulanması
Skills you'll gain: Data Ethics, Artificial Intelligence, Business Ethics, Compliance Training, Organizational Strategy, Regulatory Compliance, Governance, Ethical Standards And Conduct, Google Cloud Platform, Stakeholder Engagement
Beginner · Course · 1 - 3 Months
Google Cloud
Implementing Security in Dataplex
Skills you'll gain: Identity and Access Management, Cloud Security, Google Cloud Platform, Data Lakes, Cloud Storage, Data Security, Data Access, Role-Based Access Control (RBAC)
Beginner · Project · Less Than 2 Hours

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In summary, here are 10 of our most popular google ads courses

Getting Started with Terraform for Google Cloud - Français: Google Cloud
Workload Manager Validation for SQL Server: Google Cloud
Smart Canvas: Smart Chips, Templates and Collaboration in Google Docs: Google Cloud
AlloyDB - Database Fundamentals: Google Cloud
Build a DIY Multimodal Question Answering System with Vertex AI: Google Cloud
Innovating with Google Cloud Artificial Intelligence - 日本語版: Google Cloud
Büyük Dil Modellerine Giriş: Google Cloud
Descubre diferentes formatos de anuncios en Facebook: Coursera Project Network
Using Specialized Processors with Document AI (Python): Google Cloud
Sending and Scheduling Looks in Looker: Google Cloud

Google Ads Courses