What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Google Cloud
Attention Mechanism - 繁體中文
Skills you'll gain: Machine Learning Methods, Artificial Neural Networks, Deep Learning, Natural Language Processing, Applied Machine Learning, Text Mining
Intermediate · Course · 1 - 4 Weeks
Google Cloud
Answering Complex Questions Using Native Derived Tables with LookML
Skills you'll gain: Looker (Software), Business Intelligence, Data Analysis Expressions (DAX), Dashboard, Ad Hoc Analysis, SQL
Intermediate · Project · Less Than 2 Hours
Google Cloud
Export Data from Google Earth Engine to BigQuery
Skills you'll gain: Looker (Software), Spatial Data Analysis, Data Import/Export, Data Visualization, Query Languages, Data Integration, Data Mapping, Big Data, Geographic Information Systems
Beginner · Project · Less Than 2 Hours
Google Cloud
Machine Learning Operations (MLOps): Getting Started - Português Brasileiro
Skills you'll gain: MLOps (Machine Learning Operations), Google Cloud Platform, DevOps, Application Lifecycle Management, CI/CD, Application Deployment, Cloud Solutions, Applied Machine Learning, Automation, Data Processing, Continuous Monitoring
Intermediate · Course · 1 - 4 Weeks
Google Cloud
Using NAT for Apigee X Backend Services
Skills you'll gain: API Gateway, Cloud API, Application Programming Interface (API), Google Cloud Platform, Proxy Servers, Network Support
Beginner · Project · Less Than 2 Hours
Google Cloud
Introduction to AI and Machine Learning on GC - 繁體中文
Skills you'll gain: Generative AI, Google Cloud Platform, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Cloud Development, MLOps (Machine Learning Operations), Machine Learning, Natural Language Processing, Predictive Modeling
Beginner · Course · 1 - 3 Months
Google Cloud
Attention Mechanism - Bahasa Indonesia
Skills you'll gain: Machine Learning Methods, Performance Tuning, Natural Language Processing, Artificial Neural Networks, Deep Learning
Intermediate · Course · 1 - 4 Weeks
Google Cloud
Build and Configure an Integration using Application Integration
Skills you'll gain: Cloud-Based Integration, Cloud Applications, Integration Testing, Cloud Development, Software Design, Systems Integration
Beginner · Project · Less Than 2 Hours
Google Cloud
Clean Up Unused and Orphaned Persistent Disks
Skills you'll gain: Google Cloud Platform, Virtual Machines, Virtualization and Virtual Machines, Cloud Management, Virtualization, Cloud Storage, Serverless Computing
Intermediate · Project · Less Than 2 Hours
Google Cloud
Google Cloud Customer Care Fundamentals - Español
Skills you'll gain: Service Level, Product Support, Technical Communication, Google Cloud Platform, Help Desk Support, Technical Support, Issue Tracking, Personally Identifiable Information, Information Privacy, Problem Management, Data Cleansing
Beginner · Course · 1 - 4 Weeks
Google Cloud
Tagging Dataplex Assets
Skills you'll gain: Data Lakes, Data Access, Cloud API, Google Cloud Platform, Metadata Management, Data Governance
Beginner · Project · Less Than 2 Hours
Google Cloud
Protect and Recover Microsoft SQL Server with Actifio
Skills you'll gain: Microsoft SQL Servers, Data Storage Technologies, Database Architecture and Administration, Disaster Recovery, Database Management, Cloud Storage, Software Installation
Intermediate · Project · Less Than 2 Hours

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In summary, here are 10 of our most popular google ads courses

Attention Mechanism - 繁體中文: Google Cloud
Answering Complex Questions Using Native Derived Tables with LookML: Google Cloud
Export Data from Google Earth Engine to BigQuery: Google Cloud
Machine Learning Operations (MLOps): Getting Started - Português Brasileiro: Google Cloud
Using NAT for Apigee X Backend Services: Google Cloud
Introduction to AI and Machine Learning on GC - 繁體中文: Google Cloud
Attention Mechanism - Bahasa Indonesia: Google Cloud
Build and Configure an Integration using Application Integration: Google Cloud
Clean Up Unused and Orphaned Persistent Disks: Google Cloud
Google Cloud Customer Care Fundamentals - Español: Google Cloud

Google Ads Courses