• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Product Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      商务英语课程 Business English

      Skills you'll gain: Meeting Facilitation, Business Writing, Negotiation, Active Listening, Business Correspondence, Marketing Materials, English Language, Verbal Communication Skills, Business Communication, Presentations, Marketing, Employee Coaching, Persuasive Communication, Advertising, Vocabulary, Marketing Communications, Business Management, Influencing, Business Marketing, Forecasting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      46 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Generative AI in Marketing

      Skills you'll gain: Generative AI, Customer Engagement, Customer Acquisition Management, Marketing Strategies, Marketing, Content Creation, ChatGPT, Marketing Effectiveness, Prompt Engineering, Large Language Modeling, Intellectual Property, Business Ethics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Optimizing Your Website's Keywords & Pages using Ubersuggest

      Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Performance Analysis, Web Content

      4.4
      Rating, 4.4 out of 5 stars
      ·
      86 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      The Theory of the Firm

      Skills you'll gain: Market Dynamics, Business Economics, Business, Economics, Business Operations, Supply And Demand, Price Negotiation, Business Strategy, Market Analysis, Market Research, Competitive Analysis, Consumer Behaviour, Revenue Management, Production Process, Decision Making

      5
      Rating, 5 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      U

      University of Illinois Urbana-Champaign

      Advanced Topics in Artificial Intelligence

      Skills you'll gain: Automation, Artificial Intelligence, Data Ethics, Advanced Analytics, Business Process Automation, Artificial Intelligence and Machine Learning (AI/ML), Robotic Process Automation, Predictive Analytics, Data-Driven Decision-Making, Machine Learning, Emerging Technologies, Cloud Computing, Internet Of Things, Regulatory Requirements, Computer Hardware

      Build toward a degree

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      GIS Applications Across Industries

      Skills you'll gain: ArcGIS, Geographic Information Systems, Public Health, Land Management, Geospatial Mapping, Spatial Analysis, Community Health, Emergency Response, Environmental Science, Natural Resource Management, Business Development, Market Analysis, Risk Mitigation, Supply Chain

      4.6
      Rating, 4.6 out of 5 stars
      ·
      73 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Graphic design: pop your Linkedin with 3D effect using Canva

      Skills you'll gain: Canva (Software), LinkedIn, Graphic Design, Graphic and Visual Design, Computer Graphic Techniques, Social Media Content, Professional Networking, Design Elements And Principles

      4.4
      Rating, 4.4 out of 5 stars
      ·
      64 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      P

      Politecnico di Milano

      Platform Thinking: Innovation in digital business models era

      Skills you'll gain: Data Strategy, Business Modeling, Data Ethics, Design Thinking, Innovation, Customer Data Management, Augmented and Virtual Reality (AR/VR), Market Opportunities, Data Governance, Systems Thinking, Technology Strategies, Data-Driven Decision-Making, Platform As A Service (PaaS), Product Development, Big Data, Customer Insights, Entrepreneurship, Virtual Environment, Strategic Thinking, Digital Transformation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      95 reviews

      Beginner · Specialization · 3 - 6 Months

    • F

      Fundação Instituto de Administração

      Gestão de Marca & Crise de Imagem

      Skills you'll gain: Crisis Management, Decision Making, Brand Management, Branding, Marketing Communications, Corporate Communications, Brand Strategy, Public Relations, Risk Management, Communication, Communication Strategies, Management Information Systems, Auditing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      89 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Web Development with Python

      Skills you'll gain: Web Development, Flask (Web Framework), Restful API, Selenium (Software), Front-End Web Development, Web Applications, Full-Stack Web Development, Secure Coding, Object-Relational Mapping, JavaScript Frameworks, Application Security, Application Deployment, Cloud Applications, HTML and CSS, Back-End Web Development, Databases, Application Programming Interface (API), Microsoft Azure, Vue.JS, Relational Databases

      3.9
      Rating, 3.9 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Desarrollo de tu marca personal

      Skills you'll gain: Branding, Strategic Marketing, Brand Strategy, Brand Awareness, Brand Management, Social Media, Marketing, Social Media Marketing, Marketing Strategies, Instagram, Professional Development, Professional Networking, Goal Setting, Content Creation, Value Propositions, Market Opportunities, Entrepreneurship, Innovation, Competitive Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      57 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Build a Lean Workflow with Kanban Frameworks in Miro

      Skills you'll gain: Kanban Principles, Agile Methodology, Lean Methodologies, Workflow Management, Business Process, Process Mapping, Process Optimization, Data Visualization, Collaborative Software

      4.5
      Rating, 4.5 out of 5 stars
      ·
      17 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    Product Marketing learners also search

    Product Management
    Product Development
    Marketing Management
    Beginner Product Management
    Software Product Management
    Business
    Brand And Product Management
    Business Management
    1…135136137…265

    In summary, here are 10 of our most popular product marketing courses

    • 商务英语课程 Business English: Arizona State University
    • Generative AI in Marketing: Emory University
    • Optimizing Your Website's Keywords & Pages using Ubersuggest: Coursera Project Network
    • The Theory of the Firm: University of Illinois Urbana-Champaign
    • Advanced Topics in Artificial Intelligence: University of Illinois Urbana-Champaign
    • GIS Applications Across Industries: University of California, Davis
    • Graphic design: pop your Linkedin with 3D effect using Canva: Coursera Project Network
    • Platform Thinking: Innovation in digital business models era: Politecnico di Milano
    • Gestão de Marca & Crise de Imagem: Fundação Instituto de Administração
    • Web Development with Python: Microsoft

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok