What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

Skip to search results

Filter by

Subject
Required

Information Technology(1,218)

Computer Science(457)

Business(360)

Data Science(257)

Language
Required

The language used throughout the course, in both instruction and assessments.

English(1,365)

Spanish(424)

French(390)

Japanese(388)

Learning Product
Required

Guided Projects(198)

Build job-relevant skills in under 2 hours with hands-on tutorials.

Courses(1,375)

Learn from top instructors with graded assignments, videos, and discussion forums.

Projects(531)

Learn a new tool or skill in an interactive, hands-on environment.

Specializations(140)

Get in-depth knowledge of a subject by completing a series of courses and projects.

Professional Certificates(77)

Earn career credentials from industry leaders that demonstrate your expertise.

Level
Required

Beginner(1,369)

Intermediate(778)

Advanced(149)

Mixed(25)

Duration
Required

Less Than 2 Hours(729)

1-4 Weeks(761)

1-3 Months(647)

3-6 Months(184)

Skills
Required

Google Cloud Platform(1,258)

Generative AI(461)

Cloud Infrastructure(276)

Cloud Computing(265)

Subtitles
Required

English(1,877)

Spanish(536)

French(506)

Portuguese (Brazil)(492)

Educator
Required

Google Cloud(1,618)

Coursera Project Network(198)

Google(118)

Packt(31)

Find the Best Google Ads Course for Your Goals

Status: Free Trial
Simplilearn
AI, Automation, and Emerging Technology
Skills you'll gain: Marketing Automation, AI Personalization, Marketing Analytics, Digital Marketing, Marketing Strategies, Marketing, Customer Analysis, Digital Advertising, Predictive Analytics, Artificial Intelligence, Customer Engagement, ChatGPT, Search Engine Optimization, HubSpot CRM, Automation, Visual Merchandising, Computer Vision
Beginner · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Créer des Publicités sur Instagram
Skills you'll gain: Instagram, Advertising, Marketing Budgets, Target Audience, Social Media Management, Social Media Campaigns, Digital Advertising, Paid media
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Architecting with Google Kubernetes Engine: Workloads 한국어
Skills you'll gain: Kubernetes, Cloud-Native Computing, Google Cloud Platform, Application Deployment, Load Balancing, Scalability, Containerization, YAML, Data Storage, General Networking, Cloud Security, Configuration Management
Intermediate · Course · 1 - 3 Months
Google Cloud
Planning for your Google Workspace Deployment 日本語版
Skills you'll gain: User Provisioning, Data Migration, Change Management, Google Workspace, Organizational Change, Data Import/Export, Administration, Project Planning, Application Deployment, Workflow Management, Calendar Management, Email Security, Resource Allocation, End User Training and Support
Beginner · Course · 1 - 4 Weeks
Google Cloud
Form Parsing with Document AI (Python)
Skills you'll gain: Google Cloud Platform, Data Import/Export, Data Capture, Unstructured Data, Scripting, Data Manipulation
Intermediate · Project · Less Than 2 Hours
Google Cloud
Creating Tile-based Dashboard Alerts in Looker
Skills you'll gain: Looker (Software), Dashboard, Interactive Data Visualization, Data Visualization, Exploratory Data Analysis
Beginner · Project · Less Than 2 Hours
Google Cloud
Designing and Querying Bigtable Schemas
Skills you'll gain: Database Design, Google Cloud Platform, Data Access, Big Data, Command-Line Interface
Beginner · Project · Less Than 2 Hours
Status: Free
Coursera Project Network
Modifier et améliorer votre publicité Facebook
Skills you'll gain: Content Performance Analysis, Online Advertising, Facebook, Digital Advertising, Advertising Campaigns, Web Analytics, Advertising, Target Audience
Intermediate · Guided Project · Less Than 2 Hours
Status: New
Google Cloud
Select a Google Cloud Database for Your Applications
Skills you'll gain: Google Cloud Platform, Generative AI, Cloud Applications, NoSQL, Databases, Cloud Development, Database Management Systems, PostgreSQL, Relational Databases, Data Migration
Beginner · Course · 1 - 4 Weeks
Google Cloud
AlloyDB - Database Fundamentals
Skills you'll gain: Database Development, Database Management, Databases, Database Administration, Command-Line Interface, Google Cloud Platform, PostgreSQL
Beginner · Project · Less Than 2 Hours
Coursera Project Network
Create and Edit a Pinterest Ad Account
Skills you'll gain: Pinterest, User Accounts, Social Media Management, Social Media, Account Management, Advertising, Information Privacy, Online Advertising, Branding, Digital Advertising, System Configuration, Payment Systems
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Innovating with Google Cloud Artificial Intelligence - 日本語版
Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Google Cloud Platform, Artificial Intelligence, Data Ethics, Data Quality, Machine Learning, Cloud API, Business Intelligence, Computer Vision, Natural Language Processing, Application Programming Interface (API), Predictive Analytics
Beginner · Course · 1 - 4 Weeks