What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Status: Free
Coursera Project Network
How To Measure Your Campaign On Pinterest
Skills you'll gain: Pinterest, Online Advertising, Social Media Campaigns, Digital Advertising, Advertising Campaigns, Content Performance Analysis, Marketing Analytics, Marketing, Social Media Marketing, Target Audience
Beginner · Guided Project · Less Than 2 Hours
Google Cloud
Analyze Customer Reviews with Gemini Using Python Notebooks
Skills you'll gain: Google Cloud Platform, Applied Machine Learning, Big Data, Jupyter, Cloud Applications, Text Mining, Statistical Reporting
Intermediate · Project · Less Than 2 Hours
Status: Free
Google Cloud
Cost Optimization and Data Tiering with BigLake and Cloud Storage
Skills you'll gain: Cloud Storage, Google Cloud Platform, Cloud Management, Data Lakes, Data Import/Export, Data Storage, Data Storage Technologies, Data Migration
Beginner · Project · Less Than 2 Hours
Google Cloud
Machine Learning Operations (MLOps): Getting Started - 日本語版
Skills you'll gain: MLOps (Machine Learning Operations), Google Cloud Platform, DevOps, Applied Machine Learning, CI/CD, Continuous Deployment, Automation, Data Management, Continuous Monitoring, Scalability
Intermediate · Course · 1 - 4 Weeks
Status: Free
Google Cloud
Enabling Sensitive Data Protection Discovery for Cloud Storage
Skills you'll gain: Continuous Monitoring, Cloud Security, Cloud Storage, Data Security, Data Loss Prevention, Personally Identifiable Information, Google Cloud Platform, Data Management
Intermediate · Project · Less Than 2 Hours
Google Cloud
Redacting Confidential Data within your Pipelines in Cloud Data Fusion
Skills you'll gain: Data Loss Prevention, Personally Identifiable Information, Data Pipelines, Cloud-Based Integration, Cloud Storage, Data Security, Data Integration, Data Transformation
Advanced · Project · Less Than 2 Hours
Google Cloud
Interacting with Vault Policies
Skills you'll gain: Security Management, Security Testing, Identity and Access Management, Role-Based Access Control (RBAC), Test Tools, Authorization (Computing)
Beginner · Project · Less Than 2 Hours
Google Cloud
A Tour of Cloud Networking
Skills you'll gain: Network Security, Cloud Security, Network Monitoring, Virtual Private Networks (VPN), Software-Defined Networking, Google Cloud Platform, Cloud Infrastructure, Network Architecture, General Networking, Service Level, Network Protocols
Beginner · Project · Less Than 2 Hours
Google Cloud
Introduction to Image Generation - 简体中文
Skills you'll gain: Generative AI, Google Cloud Platform, Unsupervised Learning
Beginner · Course · 1 - 4 Weeks
Google Cloud
Creating Dynamic Secrets for Google Cloud with Vault
Skills you'll gain: OAuth, Google Cloud Platform, Identity and Access Management, Cloud Security, Role-Based Access Control (RBAC), User Accounts, Servers
Beginner · Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Serverless Data Processing with Dataflow: Foundations em Português Brasileiro
Skills you'll gain: Dataflow, Serverless Computing, Data Pipelines, Identity and Access Management, Cloud Security, Google Cloud Platform, Data Integration, Data Processing, Cloud Storage, Containerization
Intermediate · Course · 1 - 3 Months
Status: New
Coursera Instructor Network
GenAI for Sales Proposals and Presentations
Skills you'll gain: AI Personalization, Proposal Writing, Sales Presentations, Sales Strategy, Generative AI Agents, Presentations, Storytelling, Data Storytelling, Sales Process, Prompt Engineering, Personalized Service, Market Research, Data-Driven Decision-Making, Microsoft PowerPoint, Content Creation, Data Visualization
Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular google ads courses

How To Measure Your Campaign On Pinterest: Coursera Project Network
Analyze Customer Reviews with Gemini Using Python Notebooks: Google Cloud
Cost Optimization and Data Tiering with BigLake and Cloud Storage: Google Cloud
Machine Learning Operations (MLOps): Getting Started - 日本語版: Google Cloud
Enabling Sensitive Data Protection Discovery for Cloud Storage: Google Cloud
Redacting Confidential Data within your Pipelines in Cloud Data Fusion: Google Cloud
Interacting with Vault Policies: Google Cloud
A Tour of Cloud Networking: Google Cloud
Introduction to Image Generation - 简体中文: Google Cloud
Creating Dynamic Secrets for Google Cloud with Vault: Google Cloud

Google Ads Courses