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    • Customer Analytics

    Customer Analytics Courses Online

    Learn customer analytics techniques for data-driven decision-making. Understand how to analyze customer data to improve business strategies.

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    Explore the Customer Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Digital Product Management

      Skills you'll gain: Usability Testing, Agile Product Development, New Product Development, Continuous Delivery, Agile Software Development, User Story, Product Management, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Team Leadership, Product Improvement, Customer Analysis, Innovation, Analytics, Business Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      ChatGPT: Excel at Personal Automation with GPTs, AI & Zapier

      Skills you'll gain: Generative AI Agents, Prompt Engineering, ChatGPT, Generative AI, Agentic systems, Productivity, AI Personalization, OpenAI, Expense Management, Artificial Intelligence, Personalized Service, Expense Reports, Large Language Modeling, Workflow Management, Google Workspace, Creative Thinking, Ingenuity, Productivity Software, Brainstorming, Business Process Automation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      ChatGPT + Excel: AI-Enhanced Data Analysis & Insight

      Skills you'll gain: Data Storytelling, Prompt Engineering, Data Presentation, ChatGPT, Excel Macros, Excel Formulas, Data Synthesis, Microsoft Excel, Productivity, Infographics, Data Visualization, Spreadsheet Software, Data Analysis, Generative AI, Artificial Intelligence, Data Cleansing, Large Language Modeling, Interactive Data Visualization, Data Import/Export, Statistical Reporting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Analyze Data to Answer Questions

      Skills you'll gain: Data Validation, Spreadsheet Software, Data Analysis, Analytics, Data Manipulation, Excel Formulas, Data Compilation, Pivot Tables And Charts, SQL, Data Integration, Data Transformation, User Feedback

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Agile Project Management

      Skills you'll gain: Agile Project Management, Backlogs, Agile Software Development, Agile Methodology, User Story, Sprint Planning, Scaled Agile Framework, Product Roadmaps, Sprint Retrospectives, Employee Coaching, Kanban Principles, Team Management, Waterfall Methodology, Prioritization

      4.8
      Rating, 4.8 out of 5 stars
      ·
      14K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      ChatGPT + Zapier: AI-Powered Email Mastery

      Skills you'll gain: Prompt Engineering, ChatGPT, Productivity, Microsoft Power Automate/Flow, Calendar Management, Organizational Skills, Gmail, Generative AI, Artificial Intelligence, Large Language Modeling, HubSpot CRM, Business Process Automation, Google Sheets, Google Workspace, Data Integration, Automation, Creative Thinking, Ingenuity, Google Docs, Workflow Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.9K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      HubSpot: Working with a ticketing system

      Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Gmail, Help Desk Support, Marketing, Sales Support, Client Support

      4.4
      Rating, 4.4 out of 5 stars
      ·
      34 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Search Engine Optimization (SEO)

      Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Creation, Social Media Strategy, Competitive Analysis, Target Audience, Client Services, Content Marketing, Peer Review, Social Media Marketing, Consumer Behaviour, Google Analytics, Presentations, Marketing, Forecasting, Digital Marketing, Expectation Management, Content Strategy, User Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      13K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Master Microsoft Office 365 and Power Platform

      Skills you'll gain: Microsoft Power Platform, Microsoft Copilot, Prompt Engineering, Microsoft Power Automate/Flow, Power BI, Multimedia, Microsoft PowerPoint, Dashboard, Microsoft Excel, Excel Formulas, Microsoft Word, Microsoft 365, Data Visualization, Presentations, Spreadsheet Software, Microsoft Outlook, Data Integration, Business Intelligence, Business Process Automation, Productivity Software

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • K

      Knowledge Accelerators

      From Excel to Power BI

      Skills you'll gain: Power BI, Dashboard, Data Presentation, Data Visualization Software, Interactive Data Visualization, Data Import/Export, Business Intelligence, Microsoft Excel, Data Analysis, Data-Driven Decision-Making, Data Sharing, Data Modeling

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Using Python to Access Web Data

      Skills you'll gain: Web Scraping, JSON, Network Protocols, Web Services, Restful API, Application Programming Interface (API), Extensible Markup Language (XML), Data Import/Export, Data Access, TCP/IP, Python Programming, Scripting, Hypertext Markup Language (HTML), Data Capture, Text Mining

      4.8
      Rating, 4.8 out of 5 stars
      ·
      44K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Data Analysis with R Programming

      Skills you'll gain: Rmarkdown, Ggplot2, R Programming, Data Visualization, Data Analysis, Tidyverse (R Package), Data Visualization Software, Statistical Programming, Data Cleansing, Data Manipulation, Programming Principles, Data Transformation, Integrated Development Environments, Data Structures

      4.8
      Rating, 4.8 out of 5 stars
      ·
      11K reviews

      Beginner · Course · 1 - 3 Months

    Customer Analytics learners also search

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    1…131415…305

    In summary, here are 10 of our most popular customer analytics courses

    • Digital Product Management: University of Virginia
    • ChatGPT: Excel at Personal Automation with GPTs, AI & Zapier: Vanderbilt University
    • ChatGPT + Excel: AI-Enhanced Data Analysis & Insight: Vanderbilt University
    • Analyze Data to Answer Questions: Google
    • Agile Project Management: Google
    • ChatGPT + Zapier: AI-Powered Email Mastery: Vanderbilt University
    • HubSpot: Working with a ticketing system : Coursera Project Network
    • Search Engine Optimization (SEO): University of California, Davis
    • Master Microsoft Office 365 and Power Platform: Microsoft
    • From Excel to Power BI: Knowledge Accelerators

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Customer Analytics

    Customer analytics is a method used by managers and business owners for making business decisions based upon past customer behavior. It uses tools like regression analysis, predictive analytics, and market segmentation to turn data into usable information that can be leveraged for the creation of direct marketing campaigns and other aspects of managing customer relationships. Behaviors customers have exhibited in the past are examined and used as a basis for predicting future behaviors. The information is then used to create campaigns that have an influence on future buying behaviors. This type of analysis serves as a solid basis for making business decisions.‎

    If you're considering a career in management, product development, or marketing, customer analytics is a valuable study area because it serves as the basis of good decision-making in the business world. Effectively applying real-world data about customer behavior using tools, such as predictive analytics, increases the likelihood of successful marketing campaigns. It also helps developers create products that deliver greater customer satisfaction. Additionally, when you have the tools and data on hand that tell you how customers responded to different circumstances in the past, you're able to explain and support the business decisions you make.‎

    Taking online courses on Coursera in customer analytics provides you with the knowledge you need to acquire in a convenient setting supported by experienced instructors. The learning starts with courses that cover the basic, introductory information that forms the foundation of learning customer analysis. The courses then offer the information that guides you all the way through the process of learning specific customer analysis techniques that provide you with information about marketing performance measurement and management. When you understand this customer-centric aspect of business analytics, you're able to apply it to the decisions you make regarding new marketing campaigns and any other business decisions you make that affect your company's customers.‎

    When starting to learn about customer analytics, you need to have strong reading and math skills. The earliest courses allow you to build a foundation of knowledge when beginning to study this area of business analytics. The specifics—such as how to use the data to create a decision tree you can use when making decisions for your job—develop as you work your way through the customer analytics and business analytics courses. Check the listing for information about the course level when choosing a customer analytics course. The courses are marked for beginners, intermediate level students, and advanced level students, which makes it easy for you to choose one that matches your knowledge base in this type of analytical field.‎

    Online Customer Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Customer Analytics skills. Choose from a wide range of Customer Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Customer Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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