What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Google Cloud
Preparing Cloud Professional Cloud Architect Exam italiano
Skills you'll gain: Cloud Computing, Resource Management, Cloud Solutions, Infrastructure Architecture, Cloud Services, Cloud Computing Architecture, Cloud Infrastructure, Operational Analysis, IT Infrastructure, Process Analysis, Cloud Security, Regulation and Legal Compliance, Network Planning And Design, Systems Design, Solution Architecture, Information Technology Architecture, Compliance Management, Systems Analysis, Scalability
Advanced · Course · 1 - 3 Months
Google Cloud
APIs Explorer: Create and Update a Cluster
Skills you'll gain: Cloud API, Google Cloud Platform, Cloud Computing, Application Programming Interface (API), Apache Spark
Beginner · Project · Less Than 2 Hours
Google Cloud
Build Generative AI Apps with Firebase Genkit
Skills you'll gain: Generative AI, Node.JS, Application Deployment, Cloud Applications, ChatGPT, Large Language Modeling, Application Development, Back-End Web Development
Intermediate · Course · 1 - 3 Months
Status: Free Trial
Google Cloud
Modernize Infrastructure and Applications with Google Cloud - Français
Skills you'll gain: Serverless Computing, Containerization, Application Programming Interface (API), Digital Transformation, Hybrid Cloud Computing, Business Transformation, Cloud Infrastructure, Google Cloud Platform, Cloud Applications, Cloud Computing Architecture, Multi-Cloud, Cloud Computing, Kubernetes, Microservices
Beginner · Course · 1 - 4 Weeks
Google Cloud
Developing a Google SRE Culture - 日本語版
Skills you'll gain: Site Reliability Engineering, Safety Culture, Culture Transformation, Continuous Delivery, DevOps, Service Level, Continuous Integration, Performance Measurement, Performance Metric, Change Management, Design Thinking, Automation, Data-Driven Decision-Making, Prototyping
Beginner · Course · 1 - 3 Months
Google Cloud
Transacting Digital Assets with Multi-Party Computation and Confidential Space
Skills you'll gain: Virtual Machines, Blockchain, Identity and Access Management, Transaction Processing, Virtualization and Virtual Machines, Google Cloud Platform, Cryptography, Cloud Security
Advanced · Project · Less Than 2 Hours
Google Cloud
Create a Component Anomaly Detection Model using Visual Inspection AI
Skills you'll gain: Anomaly Detection, Image Analysis, Computer Vision, Google Cloud Platform, Predictive Modeling, Artificial Intelligence
Beginner · Project · Less Than 2 Hours
Google Cloud
App Dev: Storing Image and Video Files in Cloud Storage - Python
Skills you'll gain: Cloud Applications, Google Cloud Platform, Cloud Storage, Application Development, File Management, Cloud Computing, Cloud Services, Development Environment
Intermediate · Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Networking in Google Cloud: Routing and Addressing - Français
Skills you'll gain: Network Routing, TCP/IP, Private Cloud, Google Cloud Platform, Virtual Private Networks (VPN), Cloud Management, Cloud Security, System Configuration
Intermediate · Course · 1 - 4 Weeks
Status: Free Trial
Kennesaw State University
How to Become a Trusted Advisor with Jagdish Sheth
Skills you'll gain: Trustworthiness, Brand Loyalty, Customer Retention, Customer Relationship Building, Consultative Approaches, Customer Service, Honesty, Strategic Partnership, B2B Sales, Business Relationship Management, Market Opportunities, Personal Attributes, Automation, Digital Transformation, Active Listening, Cost Reduction
Beginner · Course · 1 - 4 Weeks
Status: Free
Google Cloud
Securing Container Builds
Skills you'll gain: Apache Maven, Kubernetes, Google Cloud Platform, Docker (Software), CI/CD, Package and Software Management, Virtual Environment
Beginner · Project · Less Than 2 Hours
Google Cloud
Employing Best Practices for Improving the Usability of LookML Projects
Skills you'll gain: Looker (Software), Maintainability, Usability Testing, Exploratory Data Analysis, Data Dictionary, Data Literacy
Intermediate · Project · Less Than 2 Hours

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In summary, here are 10 of our most popular google ads courses

Preparing Cloud Professional Cloud Architect Exam italiano: Google Cloud
APIs Explorer: Create and Update a Cluster: Google Cloud
Build Generative AI Apps with Firebase Genkit: Google Cloud
Modernize Infrastructure and Applications with Google Cloud - Français: Google Cloud
Developing a Google SRE Culture - 日本語版: Google Cloud
Transacting Digital Assets with Multi-Party Computation and Confidential Space: Google Cloud
Create a Component Anomaly Detection Model using Visual Inspection AI: Google Cloud
App Dev: Storing Image and Video Files in Cloud Storage - Python: Google Cloud
Networking in Google Cloud: Routing and Addressing - Français: Google Cloud
How to Become a Trusted Advisor with Jagdish Sheth: Kennesaw State University

Google Ads Courses