What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Google Cloud
Reconciling Account Data with Cloud Spanner Change Streams
Skills you'll gain: Reconciliation, Dataflow, Google Cloud Platform, Big Data, Financial Data, Data Pipelines, Data Integration, Event Monitoring
Intermediate · Project · Less Than 2 Hours
Google Cloud
Building and Debugging Cloud Functions for Node.js
Skills you'll gain: Debugging, Google Cloud Platform, Application Deployment, Cloud Development, Node.JS, Cloud Applications, Serverless Computing, Program Development, Integrated Development Environments, Software Development, Microsoft Visual Studio
Beginner · Project · Less Than 2 Hours
Status: Free
Coursera Project Network
Interests of the average Facebook User
Skills you'll gain: Target Audience, Facebook, Social Media, Persona Development, Social Media Marketing, Social Media Strategy, Customer Insights, Presentations, Web Analytics, Marketing Budgets
Intermediate · Guided Project · Less Than 2 Hours
Google Cloud
Setting Up Cost Control with Quota
Skills you'll gain: Query Languages, Data Access, Database Management, Data Manipulation, Cloud API
Intermediate · Project · Less Than 2 Hours
Coursera Project Network
AI Content with Make.com: Automate Instagram Reel Scripts
Skills you'll gain: Workflow Management, Social Media Content, Instagram, ChatGPT, Prompt Engineering, Generative AI, Marketing Automation, Content Creation, Automation, Google Docs, Social Media, Business Process Automation
Intermediate · Guided Project · Less Than 2 Hours
Google Cloud
Understanding Your Google Cloud Costs en Français
Skills you'll gain: Google Cloud Platform, Cost Management, Expense Management, Billing & Invoicing, Dashboard, Billing, Accounting and Finance Software, Cloud Management, Google Sheets, Data Visualization, Resource Management, Identity and Access Management
Beginner · Course · 1 - 4 Weeks
Google Cloud
Developing a Google SRE Culture - 日本語版
Skills you'll gain: Site Reliability Engineering, Safety Culture, Culture Transformation, Continuous Delivery, DevOps, Service Level, Continuous Integration, Performance Measurement, Performance Metric, Change Management, Design Thinking, Automation, Data-Driven Decision-Making, Prototyping
Beginner · Course · 1 - 3 Months
Google Cloud
Clean Up Unused IP Addresses
Skills you'll gain: Cloud Management, IT Automation, Cloud Computing, Virtual Machines, Google Cloud Platform, Serverless Computing, TCP/IP
Intermediate · Project · Less Than 2 Hours
Status: New
Google Cloud
Build Generative AI Apps with Firebase Genkit
Skills you'll gain: Generative AI, Node.JS, Application Deployment, Cloud Applications, ChatGPT, Large Language Modeling, Application Development, Back-End Web Development
Intermediate · Course · 1 - 3 Months
Status: Free
DeepLearning.AI
Pair Programming with a Large Language Model
Skills you'll gain: Test Case, Code Review, Large Language Modeling, Software Development Tools, Software Documentation, Prompt Engineering, Debugging, Maintainability, Generative AI Agents
Beginner · Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Modernize Infrastructure and Applications with Google Cloud - Français
Skills you'll gain: Serverless Computing, Containerization, Application Programming Interface (API), Digital Transformation, Hybrid Cloud Computing, Business Transformation, Cloud Infrastructure, Google Cloud Platform, Cloud Applications, Cloud Computing Architecture, Multi-Cloud, Cloud Computing, Kubernetes, Microservices
Beginner · Course · 1 - 4 Weeks
Google Cloud
Trust and Security with Google Cloud - Français
Skills you'll gain: Distributed Denial-Of-Service (DDoS) Attacks, Cloud Security, Data Security, Cybersecurity, Cloud Infrastructure, Network Security, Google Cloud Platform, Information Privacy, Encryption, Data Governance, Identity and Access Management
Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular google ads courses

Reconciling Account Data with Cloud Spanner Change Streams: Google Cloud
Building and Debugging Cloud Functions for Node.js: Google Cloud
Interests of the average Facebook User: Coursera Project Network
Setting Up Cost Control with Quota: Google Cloud
AI Content with Make.com: Automate Instagram Reel Scripts: Coursera Project Network
Understanding Your Google Cloud Costs en Français: Google Cloud
Developing a Google SRE Culture - 日本語版: Google Cloud
Clean Up Unused IP Addresses: Google Cloud
Build Generative AI Apps with Firebase Genkit: Google Cloud
Pair Programming with a Large Language Model: DeepLearning.AI

Google Ads Courses