What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Google Cloud
Performance and Cost Optimization with BigQuery
Skills you'll gain: Performance Tuning, Database Management, Dashboard, Data Management, Data Storage
Beginner · Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Serverless Data Processing Dataflow em Português Brasileiro
Skills you'll gain: Dataflow, Data Pipelines, Apache Kafka, Serverless Computing, Identity and Access Management, Cloud Security, Real Time Data, Debugging, Data Processing, Google Cloud Platform, Data Integrity, CI/CD, Data Integration, Extract, Transform, Load, Performance Tuning, Maintainability, Pandas (Python Package), Cloud Storage, Data Transformation, SQL
Intermediate · Specialization · 3 - 6 Months
Google Cloud
Introduction to AI and Machine Learning on GC - Português
Skills you'll gain: Generative AI, Google Cloud Platform, Cloud Infrastructure, MLOps (Machine Learning Operations), Cloud Services, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Machine Learning, Predictive Modeling, Natural Language Processing
Beginner · Course · 1 - 3 Months
Google Cloud
Preparing Cloud Professional Cloud Architect Exam italiano
Skills you'll gain: Cloud Computing, Cloud Solutions, Cloud Computing Architecture, Cloud Infrastructure, IT Infrastructure, Virtual Machines, Cloud Security, Cloud Storage, Network Planning And Design, Systems Design, Solution Architecture, Google Cloud Platform, Scalability
Advanced · Course · 1 - 3 Months
Google Cloud
Developing a Google SRE Culture en Français
Skills you'll gain: Site Reliability Engineering, Continuous Delivery, DevOps, Safety Culture, Continuous Integration, Service Level, Culture Transformation, Performance Measurement, Cross-Functional Collaboration, Incident Management, Automation, Team Oriented, Design Thinking, Change Management, Data-Driven Decision-Making
Beginner · Course · 1 - 3 Months
Google Cloud
Rent-a-VM to Process Earthquake Data
Skills you'll gain: Git (Version Control System), Google Cloud Platform, Remote Access Systems, Data Processing, Cloud Storage, Infrastructure As A Service (IaaS), Data Pipelines, Data Sharing, Virtual Machines, Cloud Computing, Data Transformation
Beginner · Project · Less Than 2 Hours
Google Cloud
Connect and Configure Data for your AppSheet App
Skills you'll gain: Data Mapping, Data Integration, Database Application, Cloud Applications, Database Management Systems
Beginner · Project · Less Than 2 Hours
Google Cloud
Internal Load Balancer
Skills you'll gain: Load Balancing, Google Cloud Platform, Network Administration, Cloud Infrastructure, TCP/IP, Infrastructure As A Service (IaaS), Servers, Development Testing
Beginner · Project · Less Than 2 Hours
Google Cloud
Awwvision: Cloud Vision API from a Kubernetes Cluster
Skills you'll gain: Kubernetes, Image Analysis, Application Deployment, Containerization, Google Cloud Platform, Cloud Applications, Cloud Development, Cloud API, Computer Vision, Web Applications
Intermediate · Project · Less Than 2 Hours
Google Cloud
App Engine: Qwik Start - Go
Skills you'll gain: Google App Engine, Application Deployment, Cloud Infrastructure, Google Cloud Platform, Go (Programming Language), Cloud Applications, Software Testing, Platform As A Service (PaaS)
Beginner · Project · Less Than 2 Hours
Google Cloud
Securing Google Cloud with CFT Scorecard
Skills you'll gain: Cloud Security, Google Cloud Platform, Cyber Security Policies, Cloud Management, Security Management, Vulnerability Assessments
Beginner · Project · Less Than 2 Hours
Coursera Project Network
Backend Web Development with Go: Build an E-Manual Server
Skills you'll gain: Secure Coding, Web Servers, Server Side, Hypertext Markup Language (HTML), Go (Programming Language), Back-End Web Development
Intermediate · Guided Project · Less Than 2 Hours