What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Google Cloud
Build a Serverless App with Cloud Run that Creates PDF Files
Skills you'll gain: Serverless Computing, Application Deployment, Cloud Applications, Cloud API, Google Cloud Platform, Cloud Storage, Application Programming Interface (API), Cloud Services, File Management, Data Migration, Document Management
Intermediate · Project · Less Than 2 Hours
Google Cloud
Confluent: Clickstream Data Analysis Pipeline Using ksqlDB
Skills you'll gain: Grafana, Apache Kafka, Real Time Data, Data Pipelines, Dashboard, Data Synthesis, Interactive Data Visualization
Intermediate · Project · Less Than 2 Hours
Coursera Project Network
How to find audience interests with Meta Business Suite
Skills you'll gain: Facebook, Target Audience, Customer Insights, Online Advertising, Advertising Campaigns, Digital Advertising, Advertising, Market Opportunities, Business Metrics, Content Performance Analysis, Data Import/Export
Beginner · Guided Project · Less Than 2 Hours
Google Cloud
Architecting Google Kubernetes Engine: Foundations in italiano
Skills you'll gain: Kubernetes, Containerization, Google Cloud Platform, Application Deployment, Cloud Infrastructure, Cloud Computing Architecture, Cloud Computing, Cloud Management, Command-Line Interface
Intermediate · Course · 1 - 3 Months
Google Cloud
Getting Started with Google Kubernetes Engine - Français
Skills you'll gain: Kubernetes, Identity and Access Management, Containerization, Google Cloud Platform, Cloud Infrastructure, Virtual Machines, Cloud Computing, Application Deployment, Command-Line Interface, Scalability
Intermediate · Course · 1 - 3 Months
Google Cloud
Creating and Alerting on Logs-based Metrics
Skills you'll gain: Google Cloud Platform, Event Monitoring, System Monitoring, Unstructured Data
Intermediate · Project · Less Than 2 Hours
Google Cloud
App Dev: Setting up a Development Environment - Python
Skills you'll gain: Development Environment, Google Cloud Platform, Cloud Computing, Software Development, Software Installation, Virtual Machines, Cloud Infrastructure, Remote Access Systems, Verification And Validation
Beginner · Project · Less Than 2 Hours
Google Cloud
Getting Started with Liquid to Customize the Looker User Experience
Skills you'll gain: Systems Integration
Intermediate · Project · Less Than 2 Hours
Google Cloud
SAP Landing Zone: Plan and Deploy the SAP Network
Skills you'll gain: Google Cloud Platform, Firewall, SAP Applications, Cloud Infrastructure, Network Infrastructure, Virtual Private Networks (VPN), Network Planning And Design
Beginner · Project · Less Than 2 Hours
Google Cloud
Publishing APIs with Apigee X
Skills you'll gain: API Gateway, Cloud API, Application Programming Interface (API), Web Services, Web Applications, Authentications
Beginner · Project · Less Than 2 Hours
Google Cloud
HTTPS Content-Based Load Balancer with Terraform
Skills you'll gain: Terraform, Load Balancing, Infrastructure as Code (IaC), Cloud Storage, Google Cloud Platform, Web Servers
Intermediate · Project · Less Than 2 Hours
Google Cloud
Introduction to Convolutions with TensorFlow
Skills you'll gain: Tensorflow, Image Analysis, Computer Vision, NumPy, Data Processing, Scientific Visualization, Deep Learning
Intermediate · Project · Less Than 2 Hours

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In summary, here are 10 of our most popular google ads courses

Build a Serverless App with Cloud Run that Creates PDF Files: Google Cloud
Confluent: Clickstream Data Analysis Pipeline Using ksqlDB: Google Cloud
How to find audience interests with Meta Business Suite: Coursera Project Network
Architecting Google Kubernetes Engine: Foundations in italiano: Google Cloud
Getting Started with Google Kubernetes Engine - Français: Google Cloud
Creating and Alerting on Logs-based Metrics: Google Cloud
App Dev: Setting up a Development Environment - Python: Google Cloud
Getting Started with Liquid to Customize the Looker User Experience: Google Cloud
SAP Landing Zone: Plan and Deploy the SAP Network: Google Cloud
Publishing APIs with Apigee X: Google Cloud

Google Ads Courses