What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Coursera Project Network
Write Blog Posts With Outranking: Rank Articles With AI
Skills you'll gain: Search Engine Optimization, Blogs, Keyword Research, Web Analytics and SEO, Content Creation, Content Strategy, Content Performance Analysis, Writing and Editing, Generative AI, Technology Strategies
Beginner · Guided Project · Less Than 2 Hours
Google Cloud
Cloud Scheduler: Qwik Start
Skills you'll gain: Google Cloud Platform, Public Cloud, Cloud API, IT Automation
Beginner · Project · Less Than 2 Hours
Google Cloud
Introduction to Generative AI Studio - בעברית
Skills you'll gain: Generative AI, Google Cloud Platform, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks
Google Cloud
Set up a SIEM forwarder for Windows on Docker
Skills you'll gain: Docker (Software), Security Information and Event Management (SIEM), Software Installation, Containerization, Microsoft Windows, Event Monitoring, System Configuration
Beginner · Project · Less Than 2 Hours
Google Cloud
Introduction to Generative AI Studio - 简体中文
Skills you'll gain: Prompt Engineering, Generative AI, Software Development Tools, Google Cloud Platform, Large Language Modeling, Performance Tuning, Machine Learning Methods
Beginner · Course · 1 - 4 Weeks
Google Cloud
Managing Change when Moving to Google Cloud en Français
Skills you'll gain: Change Management, Talent Management, Organizational Change, Cloud Computing, Business Transformation, Collaborative Software, People Management, Google Cloud Platform, Human Resource Strategy, Innovation
Beginner · Course · 1 - 4 Weeks
Google Cloud
Redacting Sensitive Data with the DLP API
Skills you'll gain: Cloud Security, Data Security, Google Cloud Platform, Cloud Computing, Data Loss Prevention, Personally Identifiable Information, Cloud API, Data Cleansing, Application Programming Interface (API), Node.JS
Beginner · Project · Less Than 2 Hours
Google Cloud
Getting Started with NetApp Cloud Manager & Cloud Volumes ONTAP for Google Cloud
Skills you'll gain: Google Cloud Platform, Cloud Storage, Cloud Infrastructure, Cloud Computing, Virtual Machines
Beginner · Project · Less Than 2 Hours
Status: Free
Google Cloud
Protecting Sensitive Data in Gen AI Model Responses
Skills you'll gain: Data Loss Prevention, Generative AI, Personally Identifiable Information, Cloud API, Jupyter, Google Cloud Platform, Data Security, Scripting Languages
Intermediate · Project · Less Than 2 Hours
Google Cloud
Protecting APIs with Apigee X and Cloud Armor
Skills you'll gain: Cloud API, Application Programming Interface (API), Google Cloud Platform, Cloud Security, Load Balancing, Threat Management, Threat Detection
Beginner · Project · Less Than 2 Hours
Google Cloud
Introduction to Responsible AI - Italiano
Skills you'll gain: Data Ethics, Artificial Intelligence, Business Ethics, Ethical Standards And Conduct, Business Priorities, Decision Making, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Course · 1 - 4 Weeks
SAS
머신 러닝 자세히 알아보기: 기술적 팁, 요령, 그리고 함정
Skills you'll gain: Machine Learning, Data Ethics, Predictive Modeling, Technical Communication, Predictive Analytics, Supervised Learning, Analytical Skills, Decision Tree Learning, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning Algorithms, Regression Analysis, Data Validation, Statistical Analysis, Data Visualization, Artificial Neural Networks
Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular google ads courses

Write Blog Posts With Outranking: Rank Articles With AI: Coursera Project Network
Cloud Scheduler: Qwik Start: Google Cloud
Introduction to Generative AI Studio - בעברית: Google Cloud
Set up a SIEM forwarder for Windows on Docker: Google Cloud
Introduction to Generative AI Studio - 简体中文: Google Cloud
Managing Change when Moving to Google Cloud en Français: Google Cloud
Redacting Sensitive Data with the DLP API: Google Cloud
Getting Started with NetApp Cloud Manager & Cloud Volumes ONTAP for Google Cloud: Google Cloud
Protecting Sensitive Data in Gen AI Model Responses: Google Cloud
Protecting APIs with Apigee X and Cloud Armor: Google Cloud

Google Ads Courses