• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Product Marketing Course Catalog

    • S

      S.P. Jain Institute of Management and Research

      Strategic Brand Management

      Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Market Share, Value Propositions, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Storytelling

      Build toward a degree

      4.4
      Rating, 4.4 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of North Texas

      Foundations of Marketing Practice for Non-Majors

      Skills you'll gain: Consumer Behaviour, Strategic Marketing, Marketing Strategies, Marketing, Marketing Management, Market Research, Customer Analysis, Market Analysis, Market Opportunities, Business Strategy, Business Marketing, Business, Target Market, Competitive Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      16 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Public Speaking with Canva

      Skills you'll gain: Canva (Software), Oral Expression, Public Speaking, Verbal Communication Skills, Multimedia

      4.4
      Rating, 4.4 out of 5 stars
      ·
      134 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Human Resources Management Essentials

      Skills you'll gain: Organizational Change, Change Management, Performance Review, Human Resource Policies, Recruitment, Employee Performance Management, Employee Engagement, Diversity and Inclusion, Interviewing Skills, Human Resources, Employee Onboarding, Goal Setting, Health Care Administration, Internal Communications

      4.6
      Rating, 4.6 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidades Anáhuac

      Productividad Empresarial con IA: ChatGPT

      Skills you'll gain: ChatGPT, Generative AI, Large Language Modeling, Prompt Engineering, Business Process Automation, Productivity Software, Safety Assurance, Artificial Intelligence, Trend Analysis, Automation, Data-Driven Decision-Making, Natural Language Processing, Content Creation

      4.4
      Rating, 4.4 out of 5 stars
      ·
      45 reviews

      Beginner · Course · 1 - 3 Months

    • R

      Rutgers the State University of New Jersey

      Generative AI and ESG

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Generative AI, Data Ethics, Corporate Sustainability, Environmental Regulations, Regulatory Compliance, Sustainability Reporting, Business Ethics, Prompt Engineering, Artificial Intelligence, Product Development, Stakeholder Engagement

      4.5
      Rating, 4.5 out of 5 stars
      ·
      17 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Forecasting Models for Marketing Decisions

      Skills you'll gain: Customer Analysis, Customer Demand Planning, Marketing Analytics, Forecasting, Marketing Effectiveness, Predictive Modeling, Revenue Forecasting, Time Series Analysis and Forecasting, Microsoft Excel, Marketing, Regression Analysis, Customer Acquisition Management, Customer Retention, Data Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      78 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Healthcare Marketplace Capstone

      Skills you'll gain: Competitive Analysis, Market Opportunities, Health Care, Health Care Procedure and Regulation, Innovation, Business Modeling, Commercialization, Market Analysis, Revenue Forecasting, Technology Strategies, Business Valuation, Regulatory Affairs, Intellectual Property, Regulatory Requirements

      4.7
      Rating, 4.7 out of 5 stars
      ·
      66 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      MathWorks

      Introduction to Computer Vision

      Skills you'll gain: Image Analysis, Computer Vision, Matlab, Data Mapping, Geospatial Information and Technology, Feature Engineering, Medical Imaging, Visualization (Computer Graphics), Applied Machine Learning, Geometric Dimensioning And Tolerancing, Algorithms

      4.6
      Rating, 4.6 out of 5 stars
      ·
      53 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Marketing Channel Benefits

      Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Go To Market Strategy, Target Market, Customer Analysis, Market Research, Customer Insights, Market Opportunities, B2B Sales, Consumer Behaviour, Strategic Thinking, Strategic Planning, Competitive Analysis, Innovation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      52 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      G

      Goldman Sachs

      Innovation Strategy with Goldman Sachs 10,000 Women

      Skills you'll gain: Market Research, New Product Development, Product Development, Entrepreneurship, Product Design, Innovation, Focus Group, Market Analysis, Business Development, Product Testing, Logistics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      72 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad de los Andes

      Hacer negocios con multinacionales y empresas en América Latina

      Skills you'll gain: Innovation, International Finance, Global Marketing, Corporate Sustainability, Strategic Partnership, New Business Development, Economic Development, Business Strategy, Entrepreneurship, Corporate Strategy, Business Economics, Competitive Analysis, Growth Strategies, Economics, Market Share, Natural Resource Management, Environment and Resource Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      247 reviews

      Beginner · Course · 1 - 4 Weeks

    Product Marketing learners also search

    Product Management
    Product Development
    Marketing Management
    Beginner Product Management
    Software Product Management
    Business
    Brand And Product Management
    Business Management
    1…116117118…266

    In summary, here are 10 of our most popular product marketing courses

    • Strategic Brand Management: S.P. Jain Institute of Management and Research
    • Foundations of Marketing Practice for Non-Majors: University of North Texas
    • Public Speaking with Canva: Coursera Project Network
    • Human Resources Management Essentials: Johns Hopkins University
    • Productividad Empresarial con IA: ChatGPT: Universidades Anáhuac
    • Generative AI and ESG: Rutgers the State University of New Jersey
    • Forecasting Models for Marketing Decisions: Emory University
    • Healthcare Marketplace Capstone: University of Minnesota
    • Introduction to Computer Vision: MathWorks
    • Marketing Channel Benefits: Emory University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok