What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

Skip to search results

Filter by

Subject
Required

Information Technology(1,216)

Computer Science(457)

Business(352)

Data Science(255)

Language
Required

The language used throughout the course, in both instruction and assessments.

English(1,353)

Spanish(424)

French(389)

Japanese(386)

Learning Product
Required

Guided Projects(198)

Build job-relevant skills in under 2 hours with hands-on tutorials.

Courses(1,366)

Learn from top instructors with graded assignments, videos, and discussion forums.

Projects(531)

Learn a new tool or skill in an interactive, hands-on environment.

Specializations(139)

Get in-depth knowledge of a subject by completing a series of courses and projects.

Professional Certificates(75)

Earn career credentials from industry leaders that demonstrate your expertise.

Level
Required

Beginner(1,359)

Intermediate(776)

Advanced(149)

Mixed(25)

Duration
Required

Less Than 2 Hours(729)

1-4 Weeks(754)

1-3 Months(644)

3-6 Months(182)

Skills
Required

Google Cloud Platform(1,184)

Generative AI(388)

Cloud Infrastructure(272)

Cloud Computing(265)

Subtitles
Required

English(1,864)

Spanish(536)

French(505)

Portuguese (Brazil)(490)

Educator
Required

Google Cloud(1,617)

Coursera Project Network(198)

Google(118)

Packt(31)

Find the Best Google Ads Course for Your Goals

Google Cloud
Exploring NCAA Data with BigQuery
Skills you'll gain: Big Data, Google Cloud Platform, Analytics, Data Analysis, SQL, Query Languages
Beginner · Project · Less Than 2 Hours
Google Cloud
Form Parsing Using Document AI
Skills you'll gain: Document Management, Google Cloud Platform, Jupyter, Unstructured Data, Data Capture, Cloud Storage, Business Process Automation, User Accounts
Beginner · Project · Less Than 2 Hours
Google Cloud
Analyzing Billing Data with BigQuery
Skills you'll gain: Big Data, Data Import/Export, Data Analysis, Analytics, Google Cloud Platform, Query Languages
Beginner · Project · Less Than 2 Hours
Google Cloud
Configuring Private Google Access and Cloud NAT
Skills you'll gain: Virtual Private Networks (VPN), Google Cloud Platform, Firewall, Remote Access Systems, Network Administration, System Configuration, Virtual Machines, Network Infrastructure
Intermediate · Project · Less Than 2 Hours
Google Cloud
Log Analytics on Google Cloud
Skills you'll gain: Network Troubleshooting, Kubernetes, Google Cloud Platform, Application Performance Management, Event Monitoring, Query Languages, Performance Tuning
Beginner · Project · Less Than 2 Hours
Google Cloud
Creating PDFs with Go and Cloud Run
Skills you'll gain: Google Cloud Platform, Containerization, Cloud Development, Serverless Computing, Cloud Applications, Application Deployment, Go (Programming Language), Identity and Access Management, Event-Driven Programming
Intermediate · Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Analyzing and Visualizing Data in Looker 日本語版
Skills you'll gain: Looker (Software), Dashboard, Analysis, Pivot Tables And Charts, Data Analysis, Data Visualization Software, Data Sharing, Data-Driven Decision-Making, Exploratory Data Analysis, Content Management
Beginner · Course · 1 - 3 Months
Google Cloud
Data Analysis with the FraudFinder Workshop
Skills you'll gain: Feature Engineering, Exploratory Data Analysis, Real Time Data, Applied Machine Learning, MLOps (Machine Learning Operations), Anomaly Detection, Application Deployment, Data Store, Jupyter, Google Cloud Platform, Predictive Modeling, Data Analysis, Data Processing, Data Warehousing, Continuous Monitoring, Statistical Modeling
Beginner · Project · Less Than 2 Hours
Google Cloud
Datastore: Qwik Start
Skills you'll gain: Google Cloud Platform, Data Store, Cloud Storage, Data Storage, Data Access
Beginner · Project · Less Than 2 Hours
Google Cloud
Connect to Cloud SQL from an Application in Kubernetes Engine
Skills you'll gain: Kubernetes, Database Application, Google Cloud Platform, PostgreSQL, Containerization, User Accounts, Proxy Servers
Intermediate · Project · Less Than 2 Hours
Google Cloud
Set Up and Configure a Cloud Environment in Google Cloud - Azure: Challenge Lab
Skills you'll gain: Google Cloud Platform, Kubernetes, Cloud Infrastructure, Debugging, Cloud Computing, Cloud Engineering, System Configuration, Network Troubleshooting, Problem Management
Intermediate · Project · Less Than 2 Hours
Status: Free
Google Cloud
Creating Generative Art Dynamic NFTs with Google Cloud Vertex AI and Chainlink Functions
Skills you'll gain: Generative AI, Cloud Applications, Google Cloud Platform, Cloud API, Blockchain, Cloud Storage, Application Programming Interface (API), Application Deployment
Intermediate · Project · Less Than 2 Hours